66.18% Increase in Revenue per Visitor
Product Page (PDP)

66.18% Increase in Revenue per Visitor

Express Checkout buttons are often a CRO essential. Yet dropping them in this experiment cleared the path and unlocked a surprising jump in revenue per visitor.

Before and After highlighting subscription benefits
Product Page (PDP)

32% Increase in Subscription Orders per Visitor

Adding a clear bullet-list of subscription perks nudged hesitant shoppers, lifting subscription orders per visit on desktop and 15% on mobile.

30.33% Increase in Conversion Rate
Product Page (PDP)

30.33% Increase in Conversion Rate

Placing a “No Reaction Money Back Guarantee” below the Add to Cart button drove trust and measurable uplifts in conversion for this wellness brand.

22% Increase in Conversion Rate
Search & Navigation

22% Increase in Conversion Rate

Find out how exposing the mobile search bar improved product discoverability and drove measurable uplifts in user engagement for this DTC casket brand.

19.71% Increase in Checkout Visits
Collection Page (PLP)

19.71% Increase in Checkout Visits

User Testing unveiled an interesting, previously unseen, friction point in the User Journey. A small change to filtering options led to a quicker path to purchase.

14.81% Increase in Conversion Rate
Product Page (PDP)

14.81% Increase in Conversion Rate

Adding “Popular” badges to subscription options nudged users toward Autoship and improved conversion, proving social proof outperforms brand recommendation when it comes to retention-focused PDP design.

32% Increase in Conversion Rate for Desktop Devices
Product Page (PDP)

32% Increase in Conversion Rate for Desktop Devices

A full PDP redesign helped users find the info they needed faster, leading to more confident purchases, especially on desktop, where conversion rate jumped by over 30%.

17.76% Increase in Revenue per Visitor
Product Page (PDP)

17.76% Increase in Revenue per Visitor

A subtle shift in how price was framed had a major impact. By highlighting cost per capsule, Blend helped users make faster decisions, leading to higher conversions, and more subscribers.

24% Increase in Conversion Rate
Product Page (PDP)

24% Increase in Conversion Rate

Find out how replacing tabbed options with open radio buttons improved clarity, reduced friction, and drove measurable uplifts in revenue for this DTC brand.

38.1% Increase in Conversion Rate
Homepage

38.1% Increase in Conversion Rate

When most of your traffic is new, your homepage needs to do more than just sell. We tested softening the initial CTA to reduce friction for first-time visitors. And the...

2.67% Increase in Profit per Visitor
Search & Navigation

2.67% Increase in Profit per Visitor

Sometimes, the simplest changes have the biggest payoff. Exposing the search bar on mobile led to faster product discovery and smoother navigation, especially for returning users.

1.71% Increase in Conversion Rate
Product Page (PDP)

1.71% Increase in Conversion Rate

Heatmaps showed mobile users missed key product images. By introducing thumbnails, we created a clearer, more intuitive journey to purchase.

The Blend CRO Lens

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