Shopify CRO Agency A/B Tests
Small Changes, Massive Impact
Get inspired by practical Shopify A/B test examples that led to impressive gains. Clearly understand the tests we ran, the logic behind them, and the measurable results they produced.
18.40% increase in Conversion Rate

Could a colour change improve conversions? This A/B test drove an 18.40% conversion lift and higher AOV for new visitors. See how it influenced user behaviour!
7.17% increase in Conversion Rate

Could a simple tweak to product pages drive more sales? This A/B test revealed a 7.17% uplift in conversion rate and higher revenue per visitor. See how!
3.61% increase in Conversion Rate

An A/B test on review imagery improved engagement and trust on PDPs, leading to a 3.61% increase in conversion rate and 5% more Add to Cart clicks.
37% increase in Conversion Rate

Replacing Affirm and credit card logos with a PayPal Express button in the Rebuy Smart Cart led to a 37% conversion rate lift, plus AOV & revenue per user gains.
32% increase in Conversion Rate

We tested cookie consent placements, aiming to reduce friction and uncover hidden user behaviour. Surprisingly different outcomes guided a region-specific rollout, driving notable lifts in key eCommerce metrics.
6% increase in Conversion Rate

Data analysis shows express checkout driving customer payment choices, with a surprising surge in PayPal usage. Uncover the strategic tweaks behind our bold permanent Variant 1 rollout.
17.26% increase in Average Order Value

Search queries revealed a demand for clearer support info, driving us to test enhancements like free shipping, money-back guarantees, and detailed policies. Our A/B/C test confirmed that highlighting guarantee policies on...
45% increase in AOV for Returning Customers

Exposing the mobile search bar tapped into high-intent shoppers while unveiling intriguing insights about returning visitors. A small fraction of overall traffic drove a striking share of revenue, hinting at a...
15.21% increase in Conversion Rate

Reorganising critical product details helped shoppers find information faster and boosted engagement. The resulting lift in conversions and SEO signals that small design shifts can drive big impacts.
17.45% increase in Conversion Rate

Exposing the mobile search bar tapped into the strong buying intent of shoppers who already knew exactly what they wanted. Our findings hint at a game-changing boost in engagement and conversions,...
35% increase in Conversion Rate

Integrating express checkout into the Smart Cart spurred a 35% conversion surge and skyrocketed clicks on Shop Pay, Google Pay, and Apple Pay. Striking gains like these redefined the customer journey...
88% increase in Conversion Rate

Our analysis revealed that mobile users with high purchase intent benefit greatly from a smoother search experience. Our Variant drove a 126% increase in search engagement along with significant boosts in...























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