Shopify CRO Process

A Redesign Framework That Connects Browsing, Decisions, and Conversions

Every stage of your Shopify Redesign project is shaped by CRO insights.

From behavioural analysis to wireframes, UX design, development, QAQC, and post-launch testing, each step is tightly structured to remove friction and maximise conversion rate, AOV, and revenue per visitor.

Here's the process our team follows to make redesigns convert better from day one.

  • 1

    CRO Audit & Discovery

  • 2

    CRO-Led Wireframes

  • 3

    Design Concept & Rollout

  • 4

    Development in Sprints

  • 5

    Pre-Launch QAQC & Go Live

  • 6

    Post Launch A/B Testing Roadmap

Shopify CRO Services

A Beautiful Redesign Won't Fix a Broken Customer Journey

Brands often arrive at Blend after investing in a redesign that changed everything visually... but nothing commercially.

Why? Because conversion issues rarely come from colours or layouts. The real issues are usually in UX friction, click paths, Add to Cart behaviour, and unstable foundations.

  • Not Enough CRO Insight

    Most redesigns rely on creative direction, not behaviour data. Without analysing add-to-cart rate, scroll depth, click paths, and friction points, the new site simply repeats the same conversion issues with better visuals.

  • Devs Don't Build for CRO

    Clean code isn’t enough. CRO requires understanding user psychology, heuristics, mobile behaviour, and buying triggers. Without this, sites still leak conversions even when the tech is sound.

  • UX Structure Isn't Rebuilt

    If navigation, PDP hierarchy, collection UX, and add-to-cart pathways aren’t redesigned using CRO insights, performance won’t change. A new look doesn’t fix a broken customer journey.

  • No Validation Framework

    Most redesigns launch without A/B testing, QAQC, or behavioural validation. Without structured testing, brands can’t confirm what improves or harms conversion, limiting long-term growth.

  • Bloated or Unstable Theme Code

    Patches, old scripts, past customisations, and leftover app code create slow, unstable Shopify stores. Even with a new theme, ignoring code quality prevents gains in performance and conversion.

  • UX Is an Afterthought

    Shopify traffic is mostly mobile, yet redesigns often prioritise desktop. Without mobile-first UX, fast loading, thumb-friendly CTAs, simplified PDPs, and intuitive navigation, conversion stays capped.

CRO + Discovery

We Audit → Prioritise → Rebuild

Most redesigns jump straight into aesthetics. Ours starts with a full CRO Insights Audit to understand how customers actually use your site, where they drop off, what confuses them, what slows them down, and what stops them from buying.

Through our data-driven CRO Audits, including behavioural analysis, GA4 insights, heatmaps, scroll depth, UX benchmarking, competitor patters, and qualitative signals, we identify the exact friction points holding back your conversion rate, AOV, and revenue per visitor.

These insights form the blueprint for your new navigation, PDP structure, PLP layout, content hierarchy, UX flows, on-site messaging, mobile experience, and future A/B tests.

This means your redesign isn't based on opinions or trends. It's built on behavioural data that shows what actually drives revenue.

  • Behaviour Analysis

    Heatmaps, scroll maps, click paths, session recordings, funnel breakdowns, device splits, and micro-behaviours that reveal how customers move through the site.

  • UX & Content Diagnostics

    Navigation friction, PDP hierarchy gaps, messaging clarity, cognitive load, heuristics violations, mobile usability issues, and missing decision-support content.

  • App & Functionality Mapping

    We audit your apps and integrations to map essential functionality and remove friction-heavy tools. The result: a cleaner theme build that supports faster load times, smoother UX, and stronger conversion paths.

Why Shopify Brands Choose a CRO-Led Redesign

A Shopify Redesign That's Built to Perform on Day One

A beautiful store is great. A beautiful store that converts from day one is better.

By combining data, UX strategy, clean theme development, and rigorous QAQC, we ensure your redesign launches with the highest chance of improve conversion rate, AOV, and revenue per visitor.

  • CRO Insights → UX Strategy

    Data Shapes Every Decision

    From navigation to PDP layout, content hierarchy, mobile UX, and CTA placement, your redesign is built using real behavioural insights.

  • Stronger Theme Foundation

    Clean, Stable, Built for Scale

    Every redesign is built on a fresh Shopify 2.0 theme with clean code, fewer dependencies, faster load times, and a leaner app stack that supports long-term CRO growth.

  • Strategist-Led

    Senior CRO Oversight

    Your redesign is guided by senior strategists, CRO specialists, UX designers, and CRO-driven developers, ensuring every decision supports conversion and buying behaviour.

  • Launch With a Testing Roadmap

    You Know Exactly What To Optimise Next

    Instead of guessing after launch, you receive a ready-to-run A/B testing roadmap based on audit insights, giving you a clear plan for continuous revenue growth.

Shopify QAQC

A QAQC Process Designed to Protect Your Conversion Rate

Redesigns are one of the highest-risk changes a Shopify store can make. A small bug, broken layout, or UX inconsistency can instantly hurt conversion.

Our QAQC process ensures your new store launches with the reliability, consistency, and performance needed to drive revenue from day one.

Every redesign at Blend goes through a rigorous, multi-layer QAQC system designed specifically for CRO-focused builds.

Our entire QAQC system is built to ensure your redesign is stable, consistent, and safe. to scale.

  • Sprint-Based Code Review Every sprint is peer-reviewed by a developer to ensure the build is clean, scalable, Shopify-aligned code. Reducing bugs and preventing technical debt before it forms.
  • Pixel-Perfect Design QAQC At the end of each sprint, a peer designer checks the build against the approved designs to ensure pixel accuracy, consistency, and a polished experience as features are completed.
  • Final Sprint Review by Head of Design and Dev Before a sprint is closed, our Head of Design & Development performs a final pass to validate UX, layout integrity, code quality, and CRO considerations.
  • Full Multi-Device Testing Your store is tested across mobile, tablet, desktop, and major browsers to guarantee UX consistency and clean interaction patterns, ensuring nothing disrupts the buying journey.
  • Full Site QAQC Before Launch Once all sprints are complete, we conduct a full QAQC sweep of the entire site, checking flows, interactions, layouts, and CRO-critical touch points end-to-end.
  • Final Build Review & Go-Live Approval Your redesign undergoes one last review by our Head of Design & Devlopment to ensure the site is stable, accurate to designs, high-performing, and safe to launch at scale before we hand over the preview for you to review.

CRO-Driven Shopify Redesign

What's Included in Your High-Performing Rebuild

  • CRO Insights Audit

    Behaviour, UX, and conversion analysis used to shape the redesign strategy.

  • App & Functionality Mapping

    Review of your apps, integrations, custom logic, required features, and technical needs.

  • Full Discovery

    SWOT, competitors, inspriation sites, business logic, and required custom functionality.

  • CRO-Led Wireframes (Internal)

    Internal wireframes mapping navigation, buying journeys, content hierarchy. This is not a client deliverable.

  • Design Concept

    A CRO-focused design concept with up to two rounds of iteration before approval.

  • Full Design Rollout

    High fidelity design rollout with up to two rounds of refinement before final sign-off.

  • Fixed-Cost Scoping

    Clear, fixed-cost build scoping once design is approved.

  • Shopify 2.0 Theme Build

    A clean, scalable custom Shopify theme built from scratch. Say goodbye to legacy code.

  • Sprint-Based Development

    Each sprint includes peer code review, design QAQC, and senior review by our Head of Design & Development.

  • Full-Site QAQC

    An end-to-end QAQC sweep covering flows, interactions, layouts, and CRO-critical touch points.

  • Client Actions Handover

    Full site preview handover, including client actions document to review the site and raise bugs before go-live.

  • CRO-Safe Go-Live

    Controlled launch, post-launch bug window, and a CRO-driven A/B testing roadmap.

A Redesign Built Around How Buyers Behave

Most redesigns improve visuals. A CRO-led redesign improves buying behaviour.

We study how users navigate, hesitate, and drop off, then rebuild your store on a clean Shopify theme to support stronger add-to-cart rates, confident decisions, and commercial impact from day one. The result is a stable, scalable store that’s built to convert before it even sees traffic.

  • Add-to-Cart Behaviour Fixes

    We rebuild category and product journeys to improve add-to-cart rates and speed up product discovery.

  • Decision-Support UX

    We restructure navigation and page hierarchy to reduce hesitation and support faster buying decisions.

  • Conversion Protection

    We validate every sprint and full build to ensure nothing disrupts UX or conversion rates.

  • A/B Roadmap Included

    A prioritised testing plan based on real user insights, not guesswork.

  • Stability That Scales

    Clean Shopify theme, lean app stack, no inherited conflicts or patch-work logic.

  • Uplift When Traffic Lands

    Better add-to-cart, AOV, and revenue per visitor, before testing even begins.
Book a CRO Mapping Call

Proven Commercial Uplift After Shopify Redesign

Most redesigns improve how a store looks. A CRO-led redesign improves how a store sells.

By studying buyer behaviour, auditing integrations, and rebuilding on a clean Shopify 2.0 theme, our redesigns launch with fewer leaks and more commercial impact from day one. Here’s proof from top Shopify brands we’ve partnered with.

See All Results

Conversion-Led Theme Rebuilds

A Redesign That Works From Day One

Your store isn’t rebuilt for aesthetics alone. It’s rebuilt for Add to Cart behaviour, stability, and early decision-support. Every concept is refined twice before approval, build scope is fixed-cost after sign-off, and QAQC protects commercial outcomes before launch. Results start sooner because the work is intentional, not inherited.

Recognition for CRO-Led Shopify Redesigns & Conversion Impact

What eCommerce Leaders Say After Working with Blend

What Shopify Teams Say After Working With Blend

Blend transformed our site from a basic Shopify template to an industry-leading, innovative platform. Great partners, quality-driven, and proactive in offering ideas. Excited for future growth!

Joshua Siegel | Massachusetts, US

Hear More from Our Clients

CRO for Shopify Redesigns

A Commercial-First Shopify Redesign

Most redesigns optimise visuals. The best redesigns optimise buying behaviour. We design for both, with data-led direction and rollout confidence built-in.

  • Parallel CRO Audit + Discovery
    Understanding visitor behavioiur, add-to-cart friction, key apps, integrations, and technical considerations before design thinking begins.
  • Internal CRO-Led Wireframes
    Crafted to map browsing, hesitation, scroll patterns, content hierarchy, and buying paths. Essential, strategic, and internal-only.
  • Design Concept with Guided Iterations
    Up to two rounds of feedback, plus refinements and iterations before sign-off to ensure commercial viability and buyer-led UX.
  • Fixed-Cost Build Scoping After Concept Approval
    Crystal-clear investment, sprint estimates, and technical requirements defined once design direction is approved.
  • QAQC Throughout Every Sprint
    Code and design reviews at each sprint close, protecting layout integrity, app stability, and conversion-critical touch-points.
  • Preview Handover + Client Actions Document
    Site preview delivered to your team after final QAQC, with a clear client actions doc to raise bugs before launch.
Book a CRO Mapping Call

Why Shopify Brands Choose Blend Commerce

  • Shopify Experts

    10 Years+ Experience

    With over 10 years in Shopify, as well as Shopify Plus experience, we have the team you need for your Redesign.

  • Teamwork

    100% In-House Team

    With no outsourcing, our full-time experienced team integrate closely with your team, ensuring goals are achieved together.

  • Quality

    Robust QA/QA Standards

    We ensure excellence in every detail with rigorous processes and quality control, delivering work you can trust.

  • Transparency

    Regular Process Updates

    Good or bad, we keep you informed at every stage with open, clear communication, so you’re never in the dark.

  • Flexibility

    Priority Focussed

    As your goals evolve, we pivot seamlessly, aligning tactics to meet new priorities and market shifts.

Shopify CRO Redesign Services

Time to Make Your Shopify Redesign Work Commercially

Clarity, prioritised next steps, and a store built around how buyers decide and add to cart.

Book a CRO Mapping Call

CONTACT US

Get in touch with the Shopify CRO experts at Blend Commerce

5.0 on Reviews.io

CONTACT US

Get in touch with the Shopify CRO experts at Blend Commerce

hello@blendcommerce.com

Here’s what to expect:

  1. After you get in touch, one of the Blend Directors will reach out within 1 business day.
  2. We'll ask for more detail about your business to assess whether Blend is the right fit, and if not, we'll recommend someone who is.
  3. If it looks like we can help, you’ll be invited to a call to dig into the challenges you’re facing and the numbers behind them.
  4. From there, we’ll outline clear steps to help get things on track.