What if you had a team to help you?

Imagine you had a team of Recharge Pro experts at the helm to help your Recharge subscriptions on-site so customers could have a smooth subscription journey. What if you only had to lay the baseline of what your customers get and had a team to design and implement the process on the customer end? What if you didn’t have to do all the legwork?

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What your Subscription metrics could look like

These are the types of numbers you deserve to have with the brand you’ve put your efforts into. And you can have them.
180% Increase in Subscription Revenue Read More
106% Increase in Revenue Read More

How a Recharge Integration Works at Blend

Whether you’re looking to migrate to Recharge from an alternative subscription platform or you want to offer subscriptions for the first time, Blend can help you get there. The very first step will be installing Recharge, no matter where you are in your subscription offering now. If you have a subscription service, it’ll begin with a migration to Recharge. Fun fact: did you know Recharge can support your migration? 

When it comes to designing and building a beautiful on-site experience for your customers using Recharge widgets and your Shopify theme, that’s what we do best.

Decision making process for Recharge integration with Shopify for Shopify brands at Blend Commerce

Strategic Subscription Decisions for Shopify Stores

The next step is for you to decide what type of subscription offer you’d like to offer your customers. Of course, we’re always happy to help with strategic decisions. When making these strategic decisions, it’s important to note the cadence of your subscriptions based on your product offering to ensure your customers don’t end with a surplus of products, leading to a churn rate after a few months. How long do your products last? How often should customers purchase restocking items? How often are customers returning to purchase for the second, third, and fourth time? The subscription cadence may also change between these months, depending on your product, so it’s important to include all of these in your decisions. If you need assistance in making these decisions, Blend is always happy to analyse your product offering, customer base, and cohorts to strategise the best subscription offering.

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Recharge Product Detail Page widget for Shopify brands by Blend Commerce, Shopify CRO agency

Designing Your Recharge PDP Widget

The first step is designing and implementing a widget for your product detail page (PDP). Our strategy team will also help ensure that the placement is best suited for your brand and includes persuasion elements, while our marketing team will assist with persuasion copy to ensure the customer is fully informed. The Recharge widget on your PDP allows customers to easily choose between purchasing a one-time product or choosing the subscription option to make their lives easier when exploring products on your Shopify store.

Recharge Customer Portal Custom Design for Shopify Brands by Blend Commerce, Shopify CRO Agency

Designing Your Recharge Customer Portal

The second step is to ensure that a customer portal is available for customers to log in and manage their subscriptions. Certain brands prefer Recharge’s default template, but Blend is always there to customise this portal and ensure it’s on-brand and user-friendly. If you’d like to use Recharge’s default customer portal, the new Recharge Affinity customer portal theme is best practice, and you can make minor changes to make it more on-brand. 

It’s crucial to allow your customers the ability to manage their subscriptions by changing frequencies, quantities, products, or even skipping a month. Your customers’ needs will change as they go through their subscriptions, so it’s important to provide them with options. By ensuring a good user experience in the customer portal, you’ll be able to prevent churn.

Recharge Product Recommendations in Customer Portal for Shopify Brands by Blend Commerce, CRO agency

Upselling in the Subscription Customer Portal

You’re constantly trying to drive your Average Order Value (AOV), and we have the best solution for you. As a Shopify Plus Agency, we like to partner with the best tools to drive your on-site metrics. When customers manage their accounts within a customised customer portal, it’s a great opportunity to leverage the space for upsells. Utilising Rebuy, you can place a widget within the customer portal to upsell the customer in their subscription area with relevant recommendations.

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Recharge Subscription Landing Page for Shopify Brands by Blend Commerce, Shopify CRO Agency

Your Subscription Landing Page

To provide your customers with all the information they need for subscriptions, it’s important to create a Subscription Landing Page that acts as a central place to answer all their questions. Our design team can put together a full Subscription Landing Page design that will go through our in-depth QAQC process before being handed over to you for approval. Once all approvals of the design have been made, our development team will begin implementing the design on-site to ensure full functionality.

Recharge Subscription Email Flows in Klaviyo for Shopify Brands by Blend Commerce, Shopify CRO Agency

Your Klaviyo Subscription Flows

Blend doesn’t just offer help installing your Recharge integration and placing Recharge widgets on-site. We think a step further than simple implementation and focus on third-party apps and optimisations to fully drive up your ROI. We help you leverage the full benefit of Recharge by integrating it with your Klaviyo and implementing post-purchase marketing. Communication with your customers throughout their subscription journey and even after a cancellation can prevent churn and increase the Customer Lifetime Value of your subscribers.

Our marketing team are experts in creating targeted Subscription Welcome, Post Purchase, and Cancellation Flows. The Welcome and Post Purchase Flows educate the customer throughout their off-site subscription journey, and the Cancellation Flow supports the customer with a solution based on their cancellation reason, encouraging them to return. We can also assist in adding targeted messaging throughout your other Klaviyo Flows by utilising the Subscription Landing Page to upsell your one-time customers and encourage them to start subscribing.

The Quality of Your Recharge Integration

As with all the work we deliver to our clients, we follow a stringent QAQC process to ensure that everything is functional, optimised for conversion, and, of course, approved by you. Every step in the process goes through multiple QAQC stages with multiple members of the team to ensure the highest quality. We place a high value on transparent communication so that you’re never left in the dark. If you want to increase your Customer Lifetime Value and long-term conversion rates with Recharge, the Blend team is here to get you to where you want to be.

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Courtyard Office, 55 High Street, Alcester, B49 5AF