Forget Bland. Choose Blend.

About Us

Skip the endless agency proposals and focus on what’s needed to improve your sales.

Your goal is to increase your sales.

Our goal is to increase your sales

We can help you hit this quarter's sales target. We can give you a solid plan to hit every quarter that follows. We’ll run the numbers for you and then we’ll show you what needs to be done to get to those numbers.

Oh, and that’s just our proposal process. Don’t believe us? Try it out here.

Our team are rewarded by how well they serve you

You have a choice to use an agency or work in house. Regardless, you’ll expect the commitment to growing your brand's sales. We know that doesn’t always happen with agencies. That’s why we’ve developed our three core values based around meeting these expectations. We then use feedback from our clients and team to check we’re meeting these.

Our core values.

Communication
We listen carefully, respond openly and break down complexity.
Teamwork
We work as part of a clients team, and focus on the team goals, not individuals.
Excellence
We focus on creating success, with rigorous processes and accountability.

Our Leaders

Adam Pearce

Co-founder & CEO

Adam plays a central role in steering the agency’s strategic growth and building strong client relationships. He is the first point of contact for new business enquiries, where he takes the lead in crafting tailored strategies that align with each client's objectives.

With a solid background in Management Consulting and Digital Marketing, Adam combines his expertise with a hands-on approach to ensure that Blend’s innovative Customer Value Optimisation (CVO) techniques consistently deliver outstanding results.

His leadership is instrumental in maintaining Blend’s reputation for excellence in the competitive eCommerce landscape, guiding the agency’s continued success and industry influence.

Peter Gardner

Co-founder & Executive Chairman

Peter plays a pivotal role in shaping the agency's strategic direction and mentoring the leadership team.

With over a decade of experience in growing DTC brands using Shopify Plus, Peter has been instrumental in Blend's success, contributing to its recognition as a multi-award-winning agency. His deep understanding of eCommerce and Conversion Rate Optimisation drives Blend's mission to enhance Customer Lifetime Value (CLV) for its clients.

In his current role, Peter focuses on providing strategic advisory support, ensuring that Blend remains at the forefront of industry innovation. His leadership and vision have been central to the agency's growth and its ability to deliver exceptional results for clients.

Peter Gardner, Co-Founder and Executive Chairman of Blend Commerce, a leading Shopify CRO Agency for eCommerce Brands

Kelly Cruickshank

Managing Director

Kelly oversees the agency’s commitment to delivering exceptional results for Shopify merchants.

With a rich background as a successful Shopify store owner and extensive experience in business management, Kelly brings a unique perspective to her role. She combines entrepreneurial insight with a deep understanding of the eCommerce landscape, enabling her to guide Blend’s team in executing projects with precision, creativity, and a strong client-focused approach. Kelly is dedicated to ensuring that every client partnership is built on trust, quality, and a shared vision for success.

Her leadership is marked by a relentless pursuit of operational excellence, driving the team to consistently innovate and deliver solutions that empower brands to grow and thrive in a competitive market.