What is an Octane AI Quiz

An Octane AI quiz allows you to create an interactive and engaging quiz on your site for your customers to explore. You can ask questions and provide answers for them to choose from, providing valuable zero-party data. At the end of the quiz, it will provide dynamic product recommendations based on the answers they selected. 

Each answer in your quiz will be saved as a profile property in your Klaviyo account. This helps you create segments for your email campaigns and conditional splits within your flows, enabling you to tailor your content and product recommendations to fully personalise your emails—giving your customers what they want when they want it.

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Maximise Conversions and Loyalty with Data-Driven Custom Quizzes

Octane AI quizzes give you a unique opportunity to understand your customers on a deeper level. By capturing zero-party data—information that your customers willingly share—you can offer highly personalised shopping experiences. The benefits are significant: increased conversions as customers receive tailored recommendations, enhanced engagement through personalised content, and long-term customer loyalty as shoppers feel understood and valued. These quizzes streamline your marketing efforts and provide actionable insights that ultimately lead to higher revenue and stronger customer relationships.

  • Increase Conversion Rates

    Personalised quizzes provide an interactive experience that helps turn browsers into buyers. By guiding shoppers to products that best fit their needs, quizzes build trust and engagement.

    For instance, Hunter and Gather achieved a 258% increase in Klaviyo Flow revenue after implementing Octane AI quizzes. Customers appreciate personalised journeys, leading to higher conversion rates and overall sales.

  • Collect Zero-Party Data

    Collecting zero-party data directly from customers through quizzes provides rich, actionable insights for personalised marketing—without relying on expensive third-party data sources.

    These insights help you understand individual customer preferences, allowing you to tailor your messaging and product recommendations effectively. By using Octane AI quizzes, you can significantly improve your marketing efficiency while reducing costs related to external data acquisition.

  • Seamless Integration

    Octane AI quizzes integrate seamlessly with powerful marketing tools like Klaviyo, allowing you to automate email flows based on quiz responses.

    Blend Commerce manages the complete setup, from quiz strategy and creation to integration, ensuring a smooth process. We create custom-built quizzes and Klaviyo Flows helping you save valuable time, making the entire customer journey—from quiz to purchase—easy and efficient, leading to increased customer satisfaction and loyalty.

  • Boost Customer Lifetime Value

    Through an expertly crafted quiz strategy, Blend Commerce helps you gather valuable insights into your customers' preferences and behaviours. These insights enable you to provide highly personalised product recommendations that truly resonate with individual shoppers.

    By delivering the right products at the right time, you not only increase conversion rates but also drive repeat purchases, ultimately boosting customer lifetime value. Personalised experiences lead to deeper customer loyalty, turning one-time buyers into lifelong brand advocates.

  • Lower Acquisition Costs

    The Blend team will implement a quiz strategy that improves customer segmentation, allowing you to target your audience with precision. By using data gathered through the quiz, we help create highly targeted marketing flows in Klaviyo, delivering personalised content that aligns with each customer's unique needs.

    This targeted approach means reduced ad spend, increased ROI, and ultimately lower customer acquisition costs. By maximising the efficiency of your marketing campaigns, you get more value out of every dollar spent.

  • Improved CRO Strategy

    At Blend Commerce, we use the insights gained from onsite quizzes to fuel your Conversion Rate Optimization (CRO) strategy. The data collected through customer interactions is crucial for making informed, data-driven decisions about product offerings, messaging, and marketing campaigns.

    Our team builds and continuously optimises Klaviyo flows based on quiz responses, creating personalised customer journeys that drive engagement and increase conversions. By maintaining a customer-centric approach, we help you maximise revenue, boost customer satisfaction, and build stronger long-term relationships.

Brands Leveraging Onsite Quizzes for Growth

Discover how our Octane AI Quizzes have helped brands engage their customers, improve personalisation, and achieve significant growth in conversion rates and loyalty.

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You Focus on Growth - We Handle the Rest

Blend offers a full-service approach designed to take the stress out of quiz implementation. From the initial strategy phase, through quiz building, and finally to integration with your existing tech stack, our team manages the entire process end-to-end. This approach means you can focus on your core business operations while we ensure the technical side runs smoothly. By managing every detail, we eliminate the complexities, save you time, and help you achieve better results with minimal hassle, while having the opportunity to review and provide feedback at each step.

  • 1

    Discovery Call

  • 2

    Quiz Strategy

  • 3

    Quiz Design & Build

  • 4

    Flow Strategy

  • 5

    Klaviyo Content

  • 6

    Go-Live

Discovery Call

Getting Octane onto your Shopify Store

We'll kick-off with a Discovery call to ensure we know everything there is to know about your brand, your vision and your goals. We'll help you integrate Octane with your Shopify store and create a compelling Quiz Strategy based on your brand, audience and goals. The team at Blend are experts in creating engaging questions that provide essential information to assist you in marketing your band, even after customers have visited your store.

Quiz Strategy

Kicking Off Your Octane Quiz

Once we have gathered all the necessary information about your brand, our team will begin strategising your quiz. We'll map out each question to ensure it aligns perfectly with your audience and brand goals. You will receive a detailed document outlining the quiz structure, and we will schedule a call to discuss the logic and user experience. During this call, you'll have the opportunity to provide feedback or suggest changes. Once finalised, we will proceed with designing and building the quiz, incorporating any feedback you provide to ensure it's optimised for your customers.

Implementation

Designing Your Quiz for Shopify

Once the quiz strategy is approved, our team will start designing and setting up your Octane AI quiz. We ensure the quiz is visually appealing and fully aligned with your brand. This includes setting up all logic and design elements for both the front and back end. If specifically requested, we can implement custom CSS to enhance the look and feel of the quiz, ensuring it matches your brand's aesthetic. Additionally, we can add Hero Images with CTAs linking to the quiz or include the quiz link in your site navigation to maximise visibility, if requested. After designing, you will have the opportunity to review the quiz and provide final feedback before we proceed to launch.

Octane AI Quiz Design for Desktop and Mobile Channels for Shopify Stores by Blend Commerce, CRO Agency

Zero-Party Data + Klaviyo

Leveraging Quiz Data for Segmented Marketing

Once your quiz is live, it begins to collect valuable zero-party data that integrates directly into your Klaviyo account. This data allows you to guide your subscribed Klaviyo list back to your site through targeted Quiz Campaigns. You can segment subscribers who haven't completed the quiz yet, encouraging them to engage and complete it, while also personalizing follow-up marketing efforts to enhance engagement.

Quiz Results Flow

Delivering Personalised Quiz Results via Email

After the quiz, we don't just rely on dynamic product displays; we create a Quiz Results Flow in Klaviyo to ensure customers receive their results via email. This flow is strategically designed to segment customers based on their quiz answers and the products they were shown. If a customer leaves without purchasing, they will receive reminder emails tailored to their preferences. This flow often includes multiple nurturing emails, reminding customers of the products suited to their needs and encouraging them to return to complete their purchase.

Video testimonials

Level Up Your Welcome Flow

Segmentation for a Personalised Customer Experience

As part of our CRO Plus program, we take quiz integration a step further by enhancing your Welcome Flow. When a customer signs up for your newsletter, they will be segmented based on whether they have completed the quiz or not. If not, they will first receive an email encouraging them to complete the quiz. For those who have completed the quiz, we segment based on their answers to deliver highly relevant products and content, ensuring a personalised and engaging experience right from the start of their customer journey.

Email flow strategy for Klaviyo as part of Klaviyo setup by Blend Commerce, a CRO Shopify agency

Maximise Growth with Data-Driven CRO Expertise

Blend Commerce specialises in creating onsite quizzes that drive real growth for your Shopify store. With our CRO expertise, we focus on improving key metrics like Conversion Rate, Average Order Value, and Customer Retention. By implementing an Octane AI quiz, you'll collect valuable zero-party data that informs your marketing campaigns, enhances personalisation, and boosts engagement. Our in-depth QAQC process ensures quality at every stage, with peer and final reviews before your quiz goes live, providing transparency and excellence throughout the project.

Ready to Grow

Customer reviews

Blend set up our flows, templates, and helped create our Octane Quiz. Their support and flexibility through our growth have been invaluable. Highly recommend for email marketing!

Amy Moring

Frequently Asked Questions about Onsite Quizzes

How long does it take to implement an Octane AI quiz on my Shopify store?

The timeline for implementing an Octane AI quiz varies based on your specific requirements and the complexity of the quiz. Typically, the process takes between 2 to 4 weeks, including strategy development, design, integration, and testing.

Will the quiz design match my brand's aesthetics?

Absolutely. We ensure that the quiz design aligns seamlessly with your brand's look and feel. This includes customizing colors, fonts, and imagery to provide a cohesive and on-brand customer experience.

How does the quiz integrate with my existing marketing tools?

The Octane AI quiz integrates smoothly with marketing platforms like Klaviyo. This integration allows for automated email flows based on quiz responses, enabling personalized communication with your customers.

What kind of data does the quiz collect, and how is it used?

The quiz collects zero-party data—information that customers voluntarily provide and stores each answer the customer provides as a profile property within Klaviyo. This data offers insights into customer preferences and behaviors, which can be used to personalize product recommendations, tailor marketing messages, and enhance overall customer engagement.

Is customer data collected through the quiz secure?

Yes, customer data security is a top priority. The data collected through the quiz is stored securely and complies with data protection regulations, ensuring your customers' information is handled responsibly.

Can the quiz help reduce customer acquisition costs?

Yes, by collecting valuable customer insights, the quiz enables more targeted and efficient marketing campaigns. This precision reduces ad spend and increases ROI, ultimately lowering customer acquisition costs.

How does the quiz impact customer retention and lifetime value?

By providing personalized product recommendations and engaging experiences, the quiz fosters stronger customer relationships. This personalization encourages repeat purchases, thereby increasing customer retention and lifetime value.

What support does Blend Commerce offer during the quiz implementation?

We offer end-to-end support, including strategy development, design, integration, and testing. Our team manages the entire process, allowing you to focus on your core business operations.

How do I measure the success of the quiz?

Success can be measured through various metrics, including increased conversion rates, higher average order values, improved customer engagement, and enhanced customer retention. We provide analytics and reporting to help you track these key performance indicators.

If you have any additional questions or need further clarification, please don't hesitate to contact us.

More Ways to Boost Your Shopify Store

  • Growth Roadmap

    CRO Audit

    Our CRO Audit uncovers opportunities for growth and optimisation on your Shopify store. By analysing customer behaviour, website performance, and user experience, we provide actionable insights to improve conversion rates, average order value, and the overall customer journey. Whether you want to boost sales or refine your strategy, our audits are the ideal starting point for measurable growth.

    See What's Included
  • Insights to Action

    CRO Program

    Take your CRO Audit insights and bring them to life. We identify, implement, and report on A/B tests, focusing on improvements that drive measurable growth, continually enhancing your store's performance.

    Explore our CRO Program
  • Advanced Growth

    CRO+ Partnership

    Enhance your customers' journey and Maximise sales through our comprehensive CRO Plus program. Using data-driven insights, we Optimise your store's performance to increase conversion rates and deliver measurable growth.

    Learn More About CRO+

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Let's talk about your onsite quiz.

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Let's talk about your onsite quiz.

hello@blendcommerce.com