We don’t have Account Managers claiming to be Strategists. Instead, we have Account Managers who look after you with dedicated Strategists working in the background, leveraging data to drive insights and recommendations to help your Conversion Rate shine.
Best CRO Agency of the Year
Conversion Rate Optimisation for Shopify Stores
What if you had a consistent conversion rate?
As a Shopify merchant, you need consistency. Not only in the work you get from an agency but in your conversion rate. You deserve not to have to spend every waking hour wondering how to get more sales. You deserve to decrease your acquisition costs because you already have the money-spenders in your customer list. Your customers should return because they had the best customer journey they’ve ever experienced, and they just can’t help themselves. You deserve people as passionate about your brand as you are.
How a Blend Partnership Starts
We’ve told you what the result could look like, but what does it look like before all the metrics start moving? Our onboarding begins by inviting you to your own Monday.com board, and we’ll explain how we use the tool in our partnership. Your Account Manager will also request access to your Shopify store and any other platforms required. We’ll have an in-depth discovery call with your Blend team, comprising a dedicated project manager, strategists, developers, and marketing. We’ll go through everything you’ve tried and haven’t. We’ll have questions, and you’ll have the answers. We’ll ensure that your Blend team understands your Shopify store well and that both our team and yours develop a solid start to our working relationship.
Your First Month with Blend
You could call your first month Blend Data Month. We’ll be spending time analysing your data from beginning to end, whether in the form of a CRO Audit, Heatmap Analysis, Klaviyo Audit, User Journey Mapping, or a combination. These analyses will give you and our Strategists a deeper understanding of your brand and audience. We’ll be able to provide optimisation recommendations to enhance your user experience, boost engagement, increase retention, and, of course, increase your conversion rate.
It’s beyond aesthetics and catchy headlines. We will fully explore your website’s performance to find the needle in the haystack while aiming for flawless function, swift loading, and intuitive navigation.
Blend Optimisation Recommendations
Our recommendations include hypotheses and metrics that we anticipate will be impacted by the implementation. You’ll get complete reports to review so you have a clear view of the data found and where we go from there. Our Strategists will also spend time on-site looking for opportunities to Simplify, Optimise, and Improve (the SOI framework) your website.
Once we’ve explored every avenue and understand your business as well as you do, tasks will be placed on an internal PECTI Board, where our Strategists will rank each task to determine initial priorities.
P is for Proof
The P in PECTI stands for Proof. This relates to how much confidence and proof we have in implementing the task. This task will be based on our decade-long experience with Shopify and Shopify Plus and our confidence in how this task has made an impact in the past.
E is for Ease of Achievement
The second-ranking of the PECTI is the Ease to achieve based on how easy it will be to implement the task recommended. The easier it is, the higher it will be ranked on priority.
C is for Cost
Whether you’ll need a third-party tool can impact the recommendation's ranking. We ensure that all Costs involved in our recommendations are taken into consideration. The cheaper it is to implement, the higher it will be ranked.
T is for Time
We all have deadlines. That’s why the Time it takes to complete a task is crucial in ranking its priority. Longer tasks may have to be pushed back for quick wins. The faster the task is implemented, the higher it will be ranked.
I is for Impact
Of course, the reason we’re all here is the task's Impact - how it will impact your store and your metrics and how big of an impact we estimate it will have. The larger the impact, the higher the ranking.
Conversion Rate Optimisation strategies at Blend
Conversion Rate Optimisation doesn’t happen overnight. What works for one brand may not work for another. That’s why we place value on A/B testing. Of course, not everything requires A/B testing, but when it comes to impacting the customer journey, you deserve to know what will work and what won’t. Our Strategists are there to provide consistent data-driven recommendations for our team to implement, and our Strategists will then provide results from these based on fact because data never lies.
Seeing the Conversion Rate Optimisation Impact
Once we’ve begun working on a task, we go through an in-depth QAQC process, ensuring that you only receive the best work that provides quality results. Each task goes through multiple analyses to ensure nothing has slipped through the cracks. During task implementation and after the fact, your site will undergo consistent site analysis to ensure no opportunity is missed and all functionality is smooth sailing - all while you finally get a good night’s rest.
What You Can Expect from Blend
✓ 12 Months of Support: Beginning with an initial four months so you can get an idea of what it’s like to work with the Blend team, we’ll then enter the remainder of the 12 months of having us by your side, assisting you with anything you need and optimising your store to the fullest
✓ Team Consistency: Blend is a small team with high staff retention. On average, our team has been with us for four years. What does this mean for you? Consistency in a team that understands your brand and what you need from us.
✓ Zero Outsourcing: 100% of our team are full-time employees. We’ve tried outsourcing and found it doesn’t work for us or our clients. This means less risk and more care when delivering quality outputs.
✓ Technical and Strategic Skill Set: Many brands find that agencies can be powerful in the design and front-end development aspect of Shopify. Deep technical expertise is harder to come by. With key team members having built multiple custom client apps and a deep understanding of Shopify APIs, this means you have a team that can turn ideas into practical solutions.
✓ Not just the Web Guys: When relationships are transactional between agencies and brands, no one wins. Having a partner working towards the same revenue goals as you changes the game. Yes, you can expect the exact top-level implementation as our maintenance program, but here, Blend is doing the research and legwork to make sure the on-site choices pay off.
✓ Proactive, not Reactive Spending: Now is the time to optimise your Shopify store based on our experience and the data we see from site users and customers. This doesn’t mean ‘order taking’; it means an agency hypothesising suggestions and executing them with approval to see true impact.
✓ Monthly Calls: We’ll chat with your team about setting up recurring monthly calls. These calls schedule for any updates you need to provide Blend. This allows full transparency and communication to ensure we are working towards the same goal.
What is the Difference Between a Retainer and the CRO Program
Our CRO Program is driven by data collected from your site. Our Strategists use your data to generate actionable insights and recommendations that boost your metrics like Conversion Rate, Average Order Value, and Customer Lifetime Value while simultaneously ensuring that you retain your customers for longer and get them to spend more money over their lifetime with your brand.
Besides providing consistent reporting on a monthly basis, our Strategists spend time on your site looking for any opportunities to simplify, optimise, and improve your website, ensuring nothing is missed. These observations are then pulled into your PECTI as well and re-ranked each month to ensure we are working on the highest priorities each month.
On the flip side, a Retainer is where you are the driver behind the wheel, bringing us your ideas and what you would like implemented on site. Then, with our decade-long experience, we’ll be able to uncover the best solutions and methods to get to where you want to be.
Whatever you decide when it comes to partnering with Blend, you can be sure that you'll be getting the same quality work and transparent communication to push your brand and metrics to the next level.
Frequently Asked Questions
We’ll kick off our relationship with a Discovery Call between your team and ours. We want to understand everything there is to know about your business, including what you’ve tried before, any business nuances and everything about your Shopify Store. We’ll agree to our initial first-month tasks to uncover the data, insights and recommendations that will guide your initial PECTI (priority list of tasks) for the upcoming month.
No. We only work with Shopify and Shopify Plus.
We specialise in Conversion Rate, retaining your customers for longer and increasing their lifetime value. While we may have information that we can pass on to your acquisition team, we’ll leave your acquisition team to focus on acquisition while we focus on CRO, Retention, AOV and all the metrics that go into increasing CLV.
This all depends on your budget and needs. Our CRO program starts from £4,499 (ex VAT) or $5,849 per month.
We love it when clients bring us their own ideas, solutions or functionality that they would like incorporated into their Shopify Site. We work together as a team and will always agree on priorities together. We can scope any requests you might have and will work with you to determine the priority of the task to ensure this is booked into the schedule and delivered to you.
We remain as agile as possible and understand how to reprioritise tasks based on your needs. Turnaround time is all based on the task, the deadline, and the priority. Your Account Manager will ensure that you are fully in the loop of when the task will be completed and communicate with you every step of the way. We understand that circumstances can change, and we’re happy to change with them when possible to get you what you need when you need it.
We get it. Every business is different. Luckily, we love giving options. One of your options is to get a CRO Audit and have a taste of what it’s like to work with the team at Blend. Another option is to book a call so we can explore your current needs and challenges and see if there is a way Blend can help you. Your choice will be based on the complexity of your needs and what you think would suit your business best.
This depends on your exact needs, but we can provide fully managed services where needed.
Yes. We can offer various engagement levels, from consulting and setup to a fully managed service.
Check out our case studies here.
Sure. This can be arranged on a case-by-case basis.
No, but we have several SEO partners with whom we collaborate.
No, but we have several paid ad partners with whom we collaborate.
Over 10 years.
Since their launch in 2014.
Yes. Many of our clients are based in the USA, UK and Canada. We also work with brands across Europe and Australia.
No, but several mobile app builders partner with Blend.
While we don't work on a performance basis, we allow clients to engage with Blend on shorter-term contracts to evaluate the value that Blend can provide quickly.
Get in touch!
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+44 (0) 1789 765 822Find us
Courtyard Office, 55 High Street, Alcester, B49 5AF
