Earlier this year, Shopify announced one of their most significant updates to the app to date. Shopify Online Store 2.0 With this store promising to open up massive opportunities for developers to build themes and apps for Shopify merchants, we sat down with our development team (virtually) to look at the new tools and features and understand what this new update means for our team.
The hreflang attribute tells Google which language and country you wish to target for each page on your website. This helps allow Google to deliver better search results to every language and country. For example, if a user searches using their language, the hreflang attribute will ensure their results are also in their language. Hreflang improves the user experience of your site. It is easy to implement and will give your SEO a boost. Win-win-win!
We challenged our Design and Development team at Blend Commerce to analyze, recommend and motivate how they would improve conversion rates for popular existing stores using their knowledge and expertise.
Heatmaps are a powerful tool that we can use to analyse and understand what users do when they visit your site. Where do they click? How far do they scroll? What do they look at, and what do they ignore? Why is this important, you may ask? Well, we’re about to tell you.
It’s true; communities are important. But most retailers don’t know what their community looks like and it’s potential to be an ROI-positive initiative. So what’s the next step for businesses who are struggling to see the power of their community?