How does your store’s conversion rate compare to others in 2026? In this data-backed report, we break down Shopify-specific conversion benchmarks, from Add-to-Cart to Checkout, across devices, industries, and key...
A 1% or 2% uplift can look modest until it is applied to a high-volume Shopify store. Using anonymised A/B testing data, we show how small movements in conversion rate,...
A 1% or 2% uplift can look modest until it is applied to a high-volume Shopify store. Using anonymised A/B testing data, we show how small movements in conversion rate,...
We audited 200 UK and US retailers to see whether AI shopping agents can reach, understand and buy from their stores. See the scores and findings.
We audited 200 UK and US retailers to see whether AI shopping agents can reach, understand and buy from their stores. See the scores and findings.
Blend is European CRO Agency of the Year 2026. See the anonymised Shopify CRO results and testing discipline behind the award.
Blend is European CRO Agency of the Year 2026. See the anonymised Shopify CRO results and testing discipline behind the award.
Find out whether your Shopify store has enough eligible traffic to A/B test, how baseline conversion rate and MDE shape sample size, and which evidence routes to use when conventional...
Find out whether your Shopify store has enough eligible traffic to A/B test, how baseline conversion rate and MDE shape sample size, and which evidence routes to use when conventional...
A 1% or 2% uplift can look modest until it is applied to a high-volume Shopify store. Using anonymised A/B testing data, we show how small movements in conversion rate,...
We audited 200 UK and US retailers to see whether AI shopping agents can reach, understand and buy from their stores. See the scores and findings.
Blend is European CRO Agency of the Year 2026. See the anonymised Shopify CRO results and testing discipline behind the award.
Find out whether your Shopify store has enough eligible traffic to A/B test, how baseline conversion rate and MDE shape sample size, and which evidence routes to use when conventional...
Compare Shopify exit surveys, abandoned-checkout email research and post-purchase surveys by reach, timing, sampling bias and analytical value.
We reviewed 12 exposed mobile search experiments across 11 Shopify brands. See where the test lifted conversion, where it did not, and what to check before testing it.
A practical guide to what an A/B testing agency should deliver before, during and after a Shopify experiment, plus the red flags to watch for.
Use this conversion audit checklist to assess evidence, UX, Shopify data, technical feasibility and PECTI priorities in a CRO audit.
Conversion Rate is not always the best first priority. Learn how Buy Now, Buy More and Buy Again work together, and how benchmarks can guide deeper CRO investigation.
A Shopify CRO guide for DTC brands on when to use A/B testing, A/B/n testing and multivariate testing, with practical examples from testing work.
CRO can diagnose more than low conversion rate. For Shopify brands, it can expose the buying problems behind weak AOV, poor repeat purchase, rising CAC and stalled growth.
Statistical significance is probably the most misunderstood aspect of A/B testing. Here's everything you need to know without having to memorise a stats textbook.
Product detail pages are really pulling their weight these days, with an increasingly important role in AI search visibility. Here's how to optimise your PDPs, whether you're stuck for ideas...
CRO quick wins - are they even a thing? Short answer: yes, but don't expect miracles. We work to six-month benchmarks for a good reason - like all meaningful growth...
What happens before the cart can have just a big an impact as the cart experience itself. Nasty surprise with delivery cost? Bye bye buyer. Use these tried and proven...
So you're thinking about hiring a CRO agency - how do you separate the good from the bad from the great? Hiring well always comes down to the quality of...
Website navigation might not be glamorous, but for CRO it's the gift that keeps on giving. Here are the essentials to optimising navigation for your ecommerce site, covering menus, labelling...
Search for best CRO agencies, best eCommerce CRO agencies, or best Shopify CRO agencies and you will run into a bit of a problem quite quickly. There are lists everywhere....
Why is experimentation so important to ecommerce growth, what does it mean to embed a culture of experimentation in your business, and how do you even do it? Step this...
Do you look at your ecommerce analytics and think: “Ok. What do we do with this now? If you’ve ever had even a hint of that what-now feeling, you’re not...
Why hire a CRO agency? Sure, they can add reviews, improve your page speed, put the social proof near the add-to-cart, yadda yadda. But you already know plenty of the...
Product samples: a nice giveaway that bleeds cash and skyrockets your CAC, or a well-oiled conversion-driving machine? The difference is in attention to detail and preparation. Here's how to set...
What is a good A/B testing win rate in ecommerce? Public figures often land around 10–20%, depending on the definition. Blend's internal positive-result rate is 70.44%. Here's how to compare...