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As many of our customers and followers know, we're huge fans of Klaviyo at Blend Commerce. Of course, we were super excited to hear about a live product announcement for March 30th. Check out our thoughts in this short blog.
If you want to get ahead in digital commerce, there’s two boxes you need to tick early on in the buyer journey - discoverability and trust. And since that journey typically starts with a Google search, it’s here you need these things to be established.
E-commerce has seen exponential growth in the last year and has certainly been a ‘winner’ during Covid-19. This has led to rapid expansion of teams due to growing client bases but recruiting new team members still needs to be a well-considered process to recruit the right people for your culture, in the right roles, in a sustainable way.
Overtime not only results in an additional cost to the company, but it also affects employees work-life balance. And nothing good can come from overworked, tired team members. There is a big drive to look after our mental health these days and overtime is definitely something that is going to affect that.
We asked Peter, the Project Manager here at Blend Commerce, to share with us some key hacks to eliminate overtime. Here are his top 5 things to implement today to make your day more efficient, to help you avoid procrastination and ultimately to eradicate overtime.
The simplest definition of international marketing is that it is revenue generated from a business’ products or services in more than one country. Before any international marketing can take place, substantial research and analysing of that research must take place, this is crucial.
Online sales have skyrocketed over the past year. And whilst that’s great news for eCommerce retailers, it also means they need to up their game to stay ahead of the competition. So this week we’ve teamed up with REVIEWS.io to show how customer reviews can strengthen your brand, and why they’re essential for business growth.
Marketers work tirelessly to get the customer to buy, but once the customer is engaged and excited about the brand they are sent ill-timed, bland shipping emails that disrupt the branded experience that customer has come to love and expect.
This is why Marketers should look to brand and personalise their shipping emails...
Pet owners will have different wants and needs and a personalised and tailored experience will lead to increased revenue. It is ideal if you can reflect this personalisation throughout your site as well as your marketing. The skill here is on how to ask these questions and how to use the data that can be gathered in the process.
Aaron Harper is the co-founder and CMO of JimmyCase, the brand that provides inspired iPhone wallet cases, favoured by celebrities like Tom Hanks. Also a long term client of Blend, Aaron talks to Blend CEO, Adam Pearce about his leadership story.
The biggest impact to me personally was the mental strain, I was spending 24/7 thinking, worrying, and ruminating on this, and it was causing big issues in my work-life balance and the relationships both inside and outside of the company.
Tackling the world of Email Marketing is a challenge in itself. From copy and visuals to segments and flows, there are many components in this type of marketing. But once all of this in place, how do you evaluate your email performance? Do you compare the number of results to each campaign or do you use Klaviyo’s reporting dashboard?