When it comes to improving your site for conversion rates, people will often look at optimising from the product detail page onwards. But the truth is, your impact on your conversion rate starts the second they open your website.
Research shows that customers who utilise the search bar have a higher purchase intent than those who don’t. That’s why it’s an excellent reason to begin with search bar optimisation. Not only that, but collection pages are a high source of traffic. Making filtering easy will make the customer journey faster and easier.
We’ll go through Boost Commerce and its functionalities, which can optimise your site and improve your overall conversion rate.
Key Features of Boost Commerce
AI-Powered Search Functionality
Boost leverages artificial intelligence to deliver accurate and relevant search results. Its AI-driven query understanding and product performance ranking will ensure that your customers receive precise suggestions, even when dealing with misspellings or ambiguous queries. The app’s flexible typo tolerance and auto-correct features further enhance the search experience, reducing friction and increasing the likelihood of conversion.
Advanced Product Filtering
The app offers customisable filter trees, allowing merchants to create specific filter options based on product attributes and metafields. Advanced filter controls, including range sliders and colour swatches, enable customers to refine their searches effectively. The level of customisation ensures that shoppers can navigate large catalogues with ease, leading to a more satisfying shopping experience.
Product Recommendations
Boost’s recommendation engine showcases new products that are trending or frequently bought together. By highlighting these items, you can inspire customers to explore more, increasing the average order value. The app’s AI and machine learning capabilities ensure recommendations are tailored to individual shopper behaviours and preferences.
Visual Merchandising
You can prioritise products based on various criteria, such as new arrivals, popularity, or high-margin items. This feature allows for strategic product placement, aligning with promotional campaigns and sales strategies to maintain high conversion rates.
Predictive Bundles
Boost introduces predictive bundling, suggesting complementary products during searches and showcasing AI-curated bundles with special discounts. This strategy not only enhances the shopping experience but also significantly increases the average order value by encouraging customers to purchase related items.
Pre-Order Campaigns
The app enables you to build anticipation for new product launches through pre-order campaigns. This feature will allow for precise demand forecasting, streamlined inventory management, and a steady cash flow, even when items are temporarily out of stock.
Analytics and Reporting
Understanding customer behaviour is crucial for optimising the shopping experience. Boost provides insights into how shoppers search, use filters, and interact with recommendations. These analytics empower you to make data-driven decisions, refining your strategies to better meet customer needs.
Integration and Customisation
Boost Commerce is highly customisable and requires no coding skills. It integrates seamlessly with various Shopify themes and supports multiple languages, making it suitable for a global customer base. The app also offers compatibility with other eCommerce tools, enhancing its functionality and providing a comprehensive solution for merchants.
User Feedback and Support
With over 1,900 five-star reviews, Boost has established itself as a trusted tool among Shopify merchants. It’s well-known for its speed, accuracy, and extensive customisation options. The support team is responsive and provides genuine solutions, ensuring that issues, if any, are handled promptly and effectively.
What Happens When You Optimise Search Functionality
Blend strives for data collection to inform decisions on on-site changes. For this reason, we conduct A/B testing on multiple functionalities before implementing changes permanently—this includes the search bar.
17.45% increase in Conversion Rate from Search Optimisation
When analysing Google Analytics 4, data, we noted that one of our clients had higher levels of sessions on mobile than on desktop. Our hypothesis was that exposing the search bar on mobile would make the shopping experience easier and increase overall metrics. We conducted an A/B test with this client, which saw a 16.86% increase in viewing search results, 17.45% increase in conversion rate, 33% increase in clicks on the cart icon, and 9% increase in clicks on add to bag.
Based on these results, we conducted similar A/B tests with two more clients, all resulting in similar results.
88% increase in Conversion Rate from Exposing the Search Bar
When analysing our client’s site through heatmap analysis and screen recording, we noted high activity levels on the search bar and found more sessions on mobile than on desktop. We conducted the same test for this client by exposing the search bar on mobile in the hopes that it would increase overall revenue-attributed metrics.
We noted that search trigger clicks increased by 126%, conversion rates increased by 88%, average order values increased by 14%, and average purchase revenue per user increased by 109%.
45% increase in Average Order Value for Returning Customers
This client is the sister site to the previous one and also had high levels of engagement on their search bar. Based on the increase in metrics of their sister site, we took the opportunity to utilise this engagement to drive conversion rates by exposing the search bar on mobile. For this site, we noted a 45% increase in average order value, a 35% increase in average purchase revenue per user, and a 46% increase in revenue.
Boost and Blend
For Shopify merchants aiming to boost conversion rate and improve customer journey, Boost Commerce offers a comprehensive suite of features designed to enhance product discovery and increase sales. Its AI-powered search, advanced filtering options, and robust analytics make it an invaluable tool for creating a seamless and intuitive shopping experience. By integrating Boost into your Shopify store, you position your business to meet and exceed customer expectations.
