A/B Test

Expose Search Bar on Mobile

Customers who use a search bar will naturally have a higher purchase intent as they know what they’re looking for. Additionally, our client had high levels of engagement with the search bar. Our hypothesis was that by exposing the search bar on mobile, the mobile shopping experience would be easier and conversion rates, along with other revenue-attributed metrics, would increase.

The Results

An interesting insight emerged when conducting a detailed analysis of the test results. The search bar is primarily used by returning new visitors. This is likely because returning visitors already understood the complex nature behind the brand and the type of products they were looking for. According to Google Analytics 4 data, while returning visitors only made up 23% of visits, they made up almost half of the revenue at 43%. As a result, we saw these incredible results for returning visitors.

  • 45%

    Increase in Average Order Value

  • 35%

    Increase in Average Purchase Revenue per User

  • 46%

    Increase in Revenue
Your Turn

More A/B Tests

  • 65.16% increase in Conversion Rate

    65.16% increase in Conversion Rate

    Conducting an A/B/C test by simply shifting elements on the product detail page made large impacts on the Conversion Rates, Revenue per Visitor, and Add to Cart Rates of one...

  • 73.5% Increase in Average Order Value

    73.5% Increase in Average Order Value

    Read how a small change can make wave-high impacts to increase Conversion Rates, Average Order Value, and Revenue per Visitor for one of our clients.

  • 40.37% Increase in Revenue per Visitor

    40.37% Increase in Revenue per Visitor

    Changing the copy of one sentence increased Conversion Rates, Revenue per Visitor, Average Order Value, and Checkout Visits in one go.

GET IN TOUCH

Let’s talk about your business.

GET IN TOUCH

Let’s talk about your business.

hello@blendcommerce.com