What is the CRO Plus Program?

Our CRO Plus Program takes Conversion Rate Optimization to the next level by integrating Customer Value Optimisation (CVO). Instead of working through only your A/B Testing recommendations that come out of your CRO Audit, we use a strategic approach to grow your Shopify store. This combination of CRO with the CVO Methodology doesn’t just improve the immediate customer experience—it increases the overall lifetime value of your customers by uncovering deeper insights using advanced techniques like RFM segmentation and Jobs to Be Done (JTBD) research. The goal? To boost revenue, average order value (AOV), along with customer retention and customer lifetime value (CLV) over the long term.

Why Choose the CRO Plus Program?

If you’re looking for more than just incremental improvements, our CRO Plus Program delivers. We help brands like yours not only increase conversions but also build long-term customer value. Through our combination of qualitative and quantitative research, we create a holistic strategy that improves all key metrics: conversion rate, AOV, and CLV.

Blend's CRO Plus Program Process

Conversion Rate Optimization Audit Service for Shopify Brands by Blend Commerce, CRO Agency

Before we begin the CRO Plus Program, you're going to need a CRO Audit. This Audit will uncover a treasure trove of recommendations that should be A/B tested to drive your Conversion Rate. Our CRO Audits use Heatmap Analysis and Screen Recordings, as well as GA4 and Shopify Analytics, combined with Best CRO Practices to uncover areas that could be improved onsite using data-driven decisions. These recommendations will be ranked using the PECTI Framework to determine the order of priority that they should be implemented in. This will include some quick wins as well as the recommendations that are likely to have the highest impact first. This will form your basis of your initial PECTI and help Blend strategically guide you through growing your Shopify store.

Klaviyo Audit as part of Conversion Rate Optimization Program at Blend Commerce, a leading CRO Agency

Additionally, we may recommend conducting a Klaviyo Audit. By ensuring that you have the correct flows setup, with the correct segmentation, we can help you collect important zero-party data, while guiding your customers through a tailored experience to learn more about your brand and encourage these customer to become your brand advocates.

PECTI Framework for Conversion Rate Optimization Program at Blend Commerce, a leading CRO Agency

Using the PECTI Framework, Blend will take all the recommendations uncovered from our initial research to rank them in order of priority. The PECTI Framework is based on the following:

  • Proof or Confidence (from our decade-long experience) that we have in how a similar task has made an impact in the past
  • Ease to achieve the implementation (the easier it is, the higher it will be ranked)
  • Cost involved with implementing this task (for example, does it require a third-party app)
  • Time required to complete this task
  • Impact potential on your metrics and your store (the larger the impact, the higher it will rank)

We will then provide you with your Initial PECTI and identify the tasks that we recommend we implement in the following month.

Optimizations for Shopify Brands as part of Conversion Rate Optimization Audit by Blend Commerce, Shopify CRO Agency

Each month, Blend will implement the agreed-upon tasks, including Strategy, Marketing, Design, Development and A/B Testing. Our strategists will spend time on your site to identify opportunities to Simplify, Optimize and Improve your website (the SOI framework). We will provide monthly onsite and Klaviyo reports, including insights, hypotheses and recommendations to drive your goal metrics. All of these recommendations will be pulled into your PECTI and these will be re-ranked each month to ensure that we are always working on the highest potential impact tasks first. During our monthly call, we'll agree to the priorities for the next month and ensure both teams are aligned working towards your business goals. Blend will guide your strategy and you'll be included every step of the way.

Let’s talk CRO Plus

What You Get with the CRO Plus Program from Blend

Our CRO Plus Program is designed to provide long-term, ongoing optimization for your Shopify store. Here’s what you can expect each month:"

  • A full CRO audit (if not already completed)
  • A comprehensive Klaviyo Audit (optional)
  • Monthly Reporting on critical metrics such as Revenue, Average Order Value (AOV), and Customer Lifetime Value (CLV)
  • Qualitative and Quantitative insights from activities such as RFM segmentation, Web Surveys and JTBD research
  • Consistent A/B testing to identify the most impactful changes
  • Monthly calls with both your Account Manager and Strategist to review progress and plan the next steps
  • 45-hour monthly retainer for implementing data-driven recommendations

CRO Plus Program Pricing

The Blend Conversion Rate Optimization Plus Program is designed for businesses looking to scale, starting from 45 hours per month. Each retainer packages includes a tailored strategy and dedicated time for research and reporting, testing, optimization, and ongoing improvements to drive not only your Conversion Rate, but to increase your customer retention, your Average Order Value and, ultimately, your Customer Lifetime Value.

We offer flexibility with our packages based on your needs, including 20 and 30 hour options on our CRO Program. And if you aren't sure which option will be best for you, get in touch and we will help you find the program to suit your needs and goals.

Get Started Now

Don’t just take our word for it.

Our clients have seen up to a 77% increase in customer lifetime value (CLV) through our CRO Plus Program.
77% Increase in Customer Lifetime Value Read More
28% Increase in Customer Lifetime Value Read More
45% Increase in Conversion Rate Read More

Conversion Rate Optimization Strategies at Blend

Conversion Rate Optimization doesn’t happen overnight. What works for one brand may not work for another. That’s why we place value on A/B testing. Of course, not everything requires A/B testing, but when it comes to impacting the customer journey, you deserve to know what will work and what won’t. Our Strategists are there to provide consistent data-driven recommendations for our team to implement, and our Strategists will then provide results from these based on fact because data never lies.

Conversion Rate Optimization Growth for Shopify Brands by Blend Commerce, Shopify CRO Agency

Seeing the Conversion Rate Optimization Impact

Once we’ve begun working on a task, we go through an in-depth QAQC process, ensuring that you only receive the best work that provides quality results. Each task goes through multiple analyses to ensure nothing has slipped through the cracks. During task implementation and after the fact, your site will undergo consistent site analysis to ensure no opportunity is missed and all functionality is smooth sailing - all while you finally get a good night’s rest.

I want CRO Plus results

What You Can Expect from Blend

12 Months of Support: Beginning with an initial four months so you can get an idea of what it’s like to work with the Blend team, we’ll then enter the remainder of the 12 months of having us by your side, assisting you with anything you need and optimising your store to the fullest

Team Consistency: Blend is a small team with high staff retention. On average, our team has been with us for four years. What does this mean for you? Consistency in a team that understands your brand and what you need from us. 

Zero Outsourcing: 100% of our team are full-time employees. We’ve tried outsourcing and found it doesn’t work for us or our clients. This means less risk and more care when delivering quality outputs.

Technical and Strategic Skill Set: Many brands find that agencies can be powerful in the design and front-end development aspect of Shopify. Deep technical expertise is harder to come by. With key team members having built multiple custom client apps and a deep understanding of Shopify APIs, this means you have a team that can turn ideas into practical solutions.

Not just the Web Guys: When relationships are transactional between agencies and brands, no one wins. Having a partner working towards the same revenue goals as you changes the game. Yes, you can expect the exact top-level implementation as our maintenance program, but here, Blend is doing the research and legwork to make sure the on-site choices pay off.

Proactive, not Reactive Spending: Now is the time to optimise your Shopify store based on our experience and the data we see from site users and customers. This doesn’t mean ‘order taking’; it means an agency hypothesising suggestions and executing them with approval to see true impact.

Monthly Calls: We’ll chat with your team about setting up recurring monthly calls. These calls schedule for any updates you need to provide Blend. This allows full transparency and communication to ensure we are working towards the same goal.

I need the Blend team

The Difference Between CRO Plus, CRO Program and a Retainer

Our CRO Plus Program is driven by data collected from your site. Our Strategists use your data to generate actionable insights and recommendations that boost your metrics like Conversion Rate, Average Order Value, and Customer Lifetime Value while simultaneously ensuring that you retain your customers for longer and get them to spend more money over their lifetime with your brand. Each month we will uncover new recommendations and your PECTI will be re-ranked to ensure we are working on the highest priorities each month.

Our CRO Program is the implementation of all the recommendations and A/B tests that come out of your CRO Audit. We will use the PECTI Framework to rank these recommendations and each month we will implement up to two A/B Tests to help drive Conversion Rate. We will report on the learnings from each experiment and implement the winning test. The following month, we will move onto the next highest priority implementation and A/B tests and work our way through your A/B Test recommendations uncovered during our CRO Audit.

During both the CRO and CRO Plus Program, Blend will drive the strategy that will help you see the highest impact tasks implemented first.

On the flip side, a Retainer is where you are the driver behind the wheel, bringing us your ideas and what you would like implemented on site. Then, with our decade-long experience, we’ll be able to uncover the best solutions and methods to get to where you want to be.

Whatever you decide when it comes to partnering with Blend, you can be sure that you'll be getting the same quality work and transparent communication to push your brand and metrics to the next level.

I Need the CRO Plus Program
  • CRO Program

    • Begins after your CRO Audit
    • Focus: Conversion Rate Optimization
    • Deliverables: Implementation of Recommendations and Quick Wins, and A/B Testing
    • Reporting: Experiment-focused results, insights and learnings
    • Calls: one per month with your Account Manager
    • Quantitative Research: limited to CRO testing (following CRO Audit)
    • Qualitative Research: not included
    • Implementation: from 20 or 30 hours per month
    More about CRO Program 
  • CRO Plus Program

    • Begins after CRO Audit OR your CRO Audit is conducted in Month 1
    • Includes a Klaviyo Audit (optional)
    • Focus: Conversion Rate Optimization + Customer Value Optimization
    • Deliverables: Implementation of Recommendations and Quick Wins, and A/B Testing + RFM Segmentation, JTBD Research, and Web Surveys.
    • Reporting: Monthly Reporting for Onsite & Email Marketing, including insights and recommendations
    • Calls: one per month with your Account Manager + Strategist
    • Quantitative Research: in-depth (RFM Segmentation, CLV Analysis)
    • Qualitative Research: included (surveys, JTBD, NPS Surveys)
    • Implementation: 45+ hours per month
    I need CRO Plus 

Frequently Asked Questions

We don’t have Account Managers claiming to be Strategists. Instead, we have Account Managers who look after you with dedicated Strategists working in the background, leveraging data to drive insights and recommendations to help your Conversion Rate shine.

We’ll kick off our relationship with a Discovery Call between your team and ours. We want to understand everything there is to know about your business, including what you’ve tried before, any business nuances and everything about your Shopify Store. We’ll agree to our initial first-month tasks to uncover the data, insights and recommendations that will guide your initial PECTI (priority list of tasks) for the upcoming month.

No. We only work with Shopify and Shopify Plus.

We specialise in Conversion Rate, retaining your customers for longer and increasing their lifetime value. While we may have information that we can pass on to your acquisition team, we’ll leave your acquisition team to focus on acquisition while we focus on CRO, Retention, AOV and all the metrics that go into increasing CLV.

This all depends on your budget and needs. Our CRO program starts from £4,499 (ex VAT) or $5,849 per month.

We love it when clients bring us their own ideas, solutions or functionality that they would like incorporated into their Shopify Site. We work together as a team and will always agree on priorities together. We can scope any requests you might have and will work with you to determine the priority of the task to ensure this is booked into the schedule and delivered to you.

We remain as agile as possible and understand how to reprioritise tasks based on your needs. Turnaround time is all based on the task, the deadline, and the priority. Your Account Manager will ensure that you are fully in the loop of when the task will be completed and communicate with you every step of the way. We understand that circumstances can change, and we’re happy to change with them when possible to get you what you need when you need it.

We get it. Every business is different. Luckily, we love giving options. One of your options is to get a CRO Audit and have a taste of what it’s like to work with the team at Blend. Another option is to book a call so we can explore your current needs and challenges and see if there is a way Blend can help you. Your choice will be based on the complexity of your needs and what you think would suit your business best.

This depends on your exact needs, but we can provide fully managed services where needed.

Yes. We can offer various engagement levels, from consulting and setup to a fully managed service.

Check out our case studies here.

Sure. This can be arranged on a case-by-case basis.

No, but we have several SEO partners with whom we collaborate.

No, but we have several paid ad partners with whom we collaborate.

Over 10 years.

Since their launch in 2014.

Yes. Many of our clients are based in the USA, UK and Canada. We also work with brands across Europe and Australia.

No, but several mobile app builders partner with Blend.

While we don't work on a performance basis, we allow clients to engage with Blend on shorter-term contracts to evaluate the value that Blend can provide quickly.

Get started with CRO Plus!

Find us

Courtyard Office, 55 High Street, Alcester, B49 5AF