For Ambitious Shopify Brands

More Traffic Won't Fix a Broken Funnel. CRO+ Will.

  • Your store isn’t converting as well as it could be.
  • Your customers aren’t spending as much as they should.
  • And your retention rate? Lower than it needs to be for sustainable growth.

CRO+ is the next step for brands that need more than just small conversion tweaks.

It’s a quantitative and qualitative data-driven, revenue-focused program that fixes conversion leaks, improves AOV, and increases the lifetime value of every customer, so you grow profitably, not just faster.

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Step-by-Step Guide to the CRO+ Process

CRO+ is not just about testing. It is a long-term revenue growth system that integrates Conversion Rate Optimisation (CRO), Customer Value Optimisation (CVO), and advanced retention strategies to drive higher conversions, AOV, and customer lifetime value. You will have a dedicated Account Manager and Lead Strategist, plus full access to your project board, ensuring full transparency and real-time tracking of tests, results, and optimisations. No vague timelines, no chasing updates, just high-impact execution designed to maximise your store’s performance.
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    Strategy & Monthly Growth Calls

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    Advanced Prioritisation & Task Scoping

  • 3

    Approval & Scheduling for Execution

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    Design, Experiment Setup & Retention Optimisation

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    Continuous A/B Testing & Performance Validation

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    Go-Live, Monthly Insights & Recommendations, & Continuous Optimisation

  • Strategy & Monthly Growth Calls

    Each month, we analyse key performance metrics, test results, and insights to assess impact and uncover new opportunities for growth. Reports are shared mid-month, providing a clear view of performance trends and recommendations. Towards the end of the month, we hold a strategy call to align on priorities for the month ahead, refining the roadmap to focus on the highest-impact optimisations. This ensures every action directly supports your business goals while integrating CRO, CVO, and retention strategies for sustained profitability.

  • Advanced Prioritisation & Task Scoping

    Not all optimisations have the same level of impact. Using our PECTI Framework, we rank and prioritise tasks based on their potential to increase revenue and efficiency. We start by addressing the biggest conversion barriers, improving retention-focused strategies like optimised email flows and loyalty drivers, and executing high-impact A/B tests that validate major opportunities before full implementation. Every recommendation is backed by data and structured for measurable results.

  • Approval & Scheduling for Execution

    Once recommendations have been prioritised, we provide a clear execution plan outlining expected outcomes. You review and approve the plan before any work begins, ensuring full visibility and control. From there, we schedule implementation for the month ahead, minimising delays and ensuring progress remains consistent and measurable.

  • Design, Experimentation Setup & Retention Optimisation

    Our designers and developers focus on implementing strategic improvements that directly impact revenue. Every design, UI/UX enhancement, and experiment is developed to maximise conversions and retention. This includes refining high-converting landing pages, enhancing product discovery, and implementing retention-driven optimisations such as personalisation strategies. We use insights from strategic research to refine messaging and user journeys, ensuring customers engage more deeply with your brand.

  • Continuous A/B Testing & Performance Validation

    Before rolling out any major changes, we rigorously test every element to ensure it drives measurable improvement. Every experiment is structured to reach statistical significance, backed by heatmap analysis, session recordings, and qualitative insights. Our QA process ensures flawless functionality, with detailed reporting on performance, learnings, and next steps. This ensures that only the most impactful changes go live, preventing guesswork and wasted effort.

  • Go-Live, Monthly Insights & Recommendations, & Continuous Optimisation

    Once a winning test or enhancement is validated, it is deployed seamlessly without disrupting your store’s performance. But CRO+ does not stop there. Each month, we analyse new data, measure post-launch impact, and provide insights and recommendations to refine strategies based on customer behaviour. By reassessing and adjusting priorities continuously, we ensure ongoing optimisation of every customer touchpoint, from first visit to repeat purchase.

How We Prioritise Work

The PECTI Framework Explained

Using the PECTI Framework, Blend will take all the recommendations uncovered from our initial and ongoing research to rank them in order of priority. The PECTI Framework is based on the following:

  • Proof or Confidence (from our decade-long experience) that we have in how a similar task has made an impact in the past
  • Ease to achieve the implementation (the easier it is, the higher it will be ranked)
  • Cost involved with implementing this task (for example, does it require a third-party app)
  • Time required to complete this task
  • Impact potential on your metrics and your store (the larger the impact, the higher it will rank)

Each month, we will pull all new recommendations into your PECTI and re-rank all recommendations to ensure we are continuously implementing the highest priority and highest impact tasks during the month ahead.

Maximise All Key Growth Metrics

What you get with the CRO Plus Program from Blend

Our CRO+ Program goes beyond traditional conversion optimisation. By integrating Customer Value Optimisation (CVO), retention strategies, and in-depth behavioural insights, we create a growth system that not only increases Conversion Rates but also improves Average Order Value, Purchase Frequency, Customer Retention Rates, and ultimately Customer Lifetime Value, for long-term profitable growth.

We are continuously testing, strategising, executing, and optimising. Ensuring that every visitor to your store is more likely to convert, spend more, and return.

Here's what you can expect each month:

  • Dedicated Account Manager & Lead Strategist You will have a dedicated team that understands your brand’s goals inside out, driving both strategy and execution. Your Account Manager ensures seamless execution while your Lead Strategist identifies new growth opportunities every month. No handovers, no delays, just focused optimisation.
  • Strategic Growth Roadmap with Task Transparency CRO+ is structured for impact. You will have a clear, prioritised roadmap that ranks every action based on the PECTI Framework ensuring the highest-value improvements are tackled first. You can track every test, task, and insight in real-time with full transparency on your project board.
  • Extended Implementation & Advanced Segmentation CRO+ is built for brands looking to scale fast. With more hours dedicated to implementation, we run deeper A/B tests, implement strategic design and development updates, and conduct more extensive research into retention and purchase behaviour. This means faster progress and bigger wins.
  • Comprehensive A/B Testing & Conversion-Optimised Execution Every test is designed to increase revenue and customer retention. From product page enhancements to checkout optimisation, every experiment is structured for statistical significance and backed by data before rolling out sitewide.
  • Deep Behavioural Insights Using Heatmaps, Surveys, & JTBD Research CRO+ goes beyond surface-level data. We use heatmaps, session recordings, NPS feedback, and JTBD (Jobs to Be Done) research to understand customer motivation at a deeper level. This allows us to optimise not just for conversions but also for long-term customer engagement and repeat purchases.
  • Personalised Shopping Experiences & Onsite UX Enhancements A high-converting store isn’t just about traffic - it’s about delivering an experience that feels tailored to every visitor. We refine navigation, improve product discovery, and implement strategic personalisation tactics that make it easier for customers to find what they need. Using customer data, heatmaps, and session recordings, we enhance user journeys, reduce friction, and increase the likelihood of conversion.
  • Monthly Planning, Performance Reviews, and Strategic Adjustments Growth is not static. Each month, we review test results, assess customer behaviour trends, and adjust priorities based on the latest data. Your strategy evolves alongside your store, ensuring continuous improvement.
  • Flexible Retainer starting from 45+ Hours of Dedicated Optimisation CRO+ is designed for brands ready to scale. With a starting allocation of 45 hours per month, this programme provides the flexibility to test, optimise, and refine at scale, ensuring no opportunity is left untapped.

Why Invest In CRO+

CRO+ is a Growth Engine

Our CRO+ Program is designed to be a profit multiplier that optimises every stage of the customer journey to drive higher conversions, larger orders, and greater customer loyalty.

Brands that invest in CRO+ see measurable, compounding returns. Our clients experience an average increase of 77% in Customer Lifetime Value (CLV) within six months, unlocking revenue they were already generating but failing to capture.

Our packages start at 45 hours per month, providing the flexibility to scale testing, optimisation, and retention strategies in alignment with your growth goals.

Optimizations for Shopify Brands as part of Conversion Rate Optimization Audit by Blend Commerce, Shopify CRO Agency

Brands that work with Blend

Here’s the Conversion Rate founders and eCommerce Directors achieved with Blend, and the results you could have too.

Video testimonials

Frequently Asked Questions about our CRO+ Program

How will your CRO Strategies increase our store's revenue?

Our top priority is making sure our strategies truly impact your revenue. We know that's what matters, and we’re focused on delivering results you can see.

We totally get it—there are so many agencies out there promising big results, but you need to see concrete numbers that actually move the needle. That’s why our approach is all about transparency and alignment with your goals.

Our approach is laser-focused on boosting your main revenue drivers: conversion rates, Average Order Value (AOV), customer retention, and purchase frequency. We don’t rely on hunches; we use data-driven A/B testing and carefully crafted improvements to make it easier for visitors to become customers. Plus, we track all results in real-time so we can make adjustments along the way to get the best possible outcomes.

Instead of generic tactics, we examine your store’s specific customer journey to see exactly where we can make impactful changes. We’re experienced in CRO and understand how to make a Shopify store work at its best to drive sales.

With Blend, this isn’t a one-time setup. We’re here for consistent, ongoing improvements that stack value over time. You'll see steady updates and clear reporting, so you know exactly how our strategies are driving your revenue up.

How can you ensure your efforts have a tangible ROI?

Many agencies make big promises, it’s only fair to expect a clear path to real results.

While we’re upfront about the fact that we can’t guarantee results due to external factors, like shifts in the market, seasonal trends, ad strategy changes, etc., our process is designed specifically to minimise those risks. It’s our responsibility to make sure our processes and strategies help mitigate these risks for you and drive meaningful ROI for your business. 

Our approach starts with a deep-dive CRO audit, where we identify the biggest opportunities for impact. From there, we don’t just apply generic fixes; we focus on tried-and-true strategies that have won for other businesses. We don't rest on our laurels and think that just because they worked for others, they will work for you.

This is why we implement A/B testing and continue to monitor data. By constantly tracking results, we stay adaptable and ensure we’re aligned with your growth goals every step of the way.

Blend’s approach is thorough and data-driven, so you can count on a clear, consistent process aimed at driving tangible ROI. Our method has a strong track record, and while we can’t predict every outcome, our goal is to give you the confidence that our approach will make a real difference.

How quickly can we expect to see revenue growth?

We know that any investment needs to show results as soon as possible, and we’re aligned with that. While there are variables we can’t control, like traffic fluctuations or ad spend, our work is structured to prioritise ‘quick wins’ where we can and set up longer-term, sustainable growth.

Our process is phased. We begin with a detailed analysis to find the highest-impact areas first. From there, we implement proven CRO strategies, like A/B testing and navigation improvements, to convert more of your visitors into paying customers quickly. Many clients see positive changes in metrics within the first couple of months, and we build from there.

We’re experts at tracking performance and adjusting the strategy in real-time, which helps us maintain momentum and stay focused on revenue goals. While results will depend on your business's unique factors, our approach is grounded in consistency and transparency, giving you a clear view of progress along the way.

So, while we’re always aiming for early wins, our structured and data-driven approach ensures that growth is both measurable and lasting.

How do we know your past successes will translate to our business?

We’re confident in our approach, but we know your business is unique and deserves a tailored strategy. That’s why, rather than relying solely on past successes, we use our tried-and-tested PECTI Framework to ensure every recommendation we make aligns specifically with your business goals.

We understand the importance of seeing proven results, so we focus on driving actions that show immediate and measurable impact. Every recommendation is data-driven and geared toward tangible outcomes, whether it’s increasing conversion rates, boosting AOV, or improving customer retention.

With the PECTI Framework, we prioritise actions based on the Proof or Confidence we have from previous successes, the Ease of implementation, the Cost involved, the Time required, and the potential Impact on your store. This approach gives us a solid foundation to deliver results aligned with your goals, grounded in what has worked before and adapted to your business.

Ultimately, each recommendation is built for you, and you’ll have full transparency as we work to achieve your unique growth objectives.

What kind of ROI benchmarks can you provide for our industry?

We understand how important it is to see a proven path to ROI, especially one that resonates with your industry. Our Scorecard metrics, based on our client results over six months, show average uplifts of 78% in Conversion Rate, 29% in Average Order Value (AOV), 9% in Purchase Frequency, and a 21.3% increase in Customer Retention Rate (CRR). While we’ve seen some impressive outlier wins that may elevate the overall averages, we’re consistently achieving substantial growth across our client base, proving the value of our approach.

To further explore potential outcomes, our CRO ROI Calculator uses industry benchmarks (which our team consistently outperforms). Additionally, our CR & AOV Potential Calculator provides a perspective on growth based on heuristic data and your opinion-based insights rather than concrete data. Although it’s essential to note these tools are intended only to give a perspective on potential and not financial guarantees, they can help illustrate possibilities based on qualitative data.

By combining these insights with our PECTI Framework, we ensure that each hour and resource is directed toward the optimisations with the highest potential impact, consistently delivering results that matter for your business.

Why is CRO worth the investment compared to other digital marketing channels?

This is a question we often get, especially with so many digital channels to consider. CRO, or Conversion Rate Optimisation, is unique because it focuses on maximising the value of the traffic you already have, unlike other channels that continually require new spending to drive visitors.

We know budgets can be stretched across multiple channels, so we emphasise CRO to ensure those dollars work harder for you. CRO doesn’t just bring visitors to your site; it converts them. By optimising elements like user experience and purchase flow, we help turn more of your current traffic into actual customers, which adds immediate and compounding value.

With Blend’s CRO process, we start by identifying the highest-impact opportunities for your store, using strategies backed by data and insights from similar eCommerce brands. Our focus is to create sustainable growth that drives results long after the initial optimisations are implemented.

Regarding return, CRO tends to work alongside your other marketing efforts, making them more effective and generating more revenue per dollar spent. This means you get more out of each campaign, and ultimately, you’re building a stronger foundation that makes every channel more valuable.

We're concerned about additional costs, how do you manage this?

We completely understand the concern about unexpected costs. Nobody likes surprises on the budget front. Our goal is to be as transparent and predictable as possible, so we put a lot of effort into scoping accurately from the start.

From experience, clear planning and open communication are the best ways to avoid scope changes. So, we work closely with you to define your goals and key priorities upfront. This allows us to set a realistic scope and keep things as streamlined as possible.

Sometimes, we may recommend third-party apps or tools to help achieve your objectives, which would come with their own costs. But rest assured, we only suggest tools that we genuinely believe will have a positive impact on your ROI. You’ll always have the option to assess each recommendation on its merits, so you’re only adding elements that truly add value.

If additional adjustments are ever necessary, we’re proactive about discussing them early. Our approach is to outline what’s essential and what can be adjusted within the current scope before recommending any added work, so you’re always in control.

With Blend, you can expect clear check-ins throughout the project. If any new ideas or changes come up, we handle them collaboratively. This way, we manage both expectations and costs, ensuring you only invest where it truly adds value.

How do you ensure that the hours we pay for each month are used effectively?

Ensuring your investment is used effectively is a top priority for us. With any monthly commitment, you want to feel confident that every hour is spent in a way that drives value for your business.

To achieve this, we use our PECTI Framework to make sure we’re focused on high-impact actions. PECTI prioritises each task based on Proof—our confidence in the results from similar projects we’ve executed; Ease of implementation to keep tasks moving smoothly; Cost, where we evaluate any third-party apps we might recommend, ensuring they’re worth it for your goals; Time required to complete each task efficiently; and Impact, how much we believe this task will boost your key metrics and performance.

Each month, we’ll provide an action plan, ranking tasks by PECTI, so we can focus on the most valuable and impactful work first. And because we continuously review and adapt, our time is always spent where it delivers the best ROI.

In short, with Blend, you’re not only getting expertise but a systematic approach that’s transparent, targeted, and consistently directed at delivering growth for your business.

How much of our team's time will be required for this process?

Minimising the time demand on your team is a priority, as we know your resources are valuable.

We completely understand the concern about team bandwidth, our approach is designed to be as self-sufficient as possible. From our experience, we know that the most effective CRO processes allow our team to work autonomously with only occasional input from yours. This means we handle most of the heavy lifting in the background, only asking for your team’s insights when they’re truly essential to moving the project forward.

To keep things smooth, we organise our process around key milestones where your input will have the highest impact, like setting clear goals at the start, reviewing key findings, or confirming any recommendations that align with your brand. We clearly communicate each request in advance to help with scheduling, ensuring any necessary input from your team is minimal and non-disruptive.

Ultimately, our goal is to keep CRO improvements efficient and effortless for you, so your team stays focused on their own priorities while we drive the process forward.

How do you prevent delays and ensure the project stays on schedule?

Staying on schedule and avoiding delays is something we prioritise highly because we know timely results matter.

We completely understand the importance of keeping things moving without any holdups. That’s why we follow a structured approach designed to streamline communication and reduce any potential bottlenecks.

Our team uses a project management system to set clear timelines, milestones, and responsibilities from day one. This system allows us to track progress in real-time and quickly address any issues. Additionally, we maintain regular check-ins with you to keep everything on track and transparent, ensuring we stay aligned with your goals.

With this approach, we can deliver reliable, timely progress updates while ensuring the project stays on course. When you work with us, you can feel confident that deadlines won’t slip, and we’re fully accountable for every stage of the process.

We're concerned about this project dragging out like past experiences. What does your timeline look like?

We understand that past experiences with drawn-out projects can be frustrating, and we’re committed to a clear, efficient timeline from the start.

Our process is designed to ensure steady progress without dragging things out. When we begin, we establish a comprehensive timeline that breaks the project down into clear phases and milestones, which we communicate with you upfront. We also build accountability with regular check-ins so that you’re always updated on where we are in the process.

Our priority is to ensure that every phase delivers real value promptly, allowing us to complete the project on time. If any adjustments are needed, we communicate early and ensure that any changes align with your goals.

With our structured approach, you can expect a well-managed timeline that prioritises efficiency and keeps your goals front and centre, so there’s no chance of things lingering unnecessarily.

How do you handle it if our priorities shift or new challenges arise during the project?

We know things can change quickly, and priorities might shift – we’re here to work with you through that. With flexibility built into our process, we adjust to any new challenges.

Our PECTI Framework allows us to reprioritise effectively when changes occur. We assess every task based on its Proof or Confidence, Ease, Cost, Time, and Impact to ensure that we always work on the most valuable initiatives for your goals. This framework enables us to stay adaptable without losing sight of your key growth drivers.

When new challenges arise, we quickly adjust our approach, ensuring that our strategies align with your evolving priorities. We’re committed to open communication so you’re always informed of any adjustments and their impact on our overall plan.

With our flexible, data-backed approach, we ensure our strategies stay relevant, responsive, and aligned with your evolving business needs.

How will you address issues if optimisations don't perform as expected?

We’re committed to both your results and the process that gets us there. We know optimisations don’t always deliver instant results, and it’s our job to adapt and adjust to keep us moving toward your goals.

Our approach is built on continuous monitoring and learning. When we test an optimisation, we closely track performance metrics, analysing each result to understand what’s working and what isn’t. This lets us address any gaps or unexpected outcomes in real-time.

If an optimisation doesn’t perform as expected, we use a structured troubleshooting process involving data analysis and, if needed, adjustments to our strategy. We rely on tested frameworks, like A/B testing, to ensure every change is based on insights rather than guesswork.

Through this transparent, data-driven approach, we ensure that any adjustments are targeted and deliberate, helping us pivot efficiently without losing sight of the end goal. This is all part of maintaining confidence in our process and consistency in our pursuit of your results.

What if we're not satisfied with the progress halfway through?

We take your satisfaction seriously and understand that halfway through any project, you must see meaningful progress. We aim to ensure you feel confident in our direction and the results we’re achieving as we go.

We design our CRO process to be transparent, so you’re always informed about the work in progress and the impact we’re seeing. If, at any point, you’re not satisfied with the progress, we’re fully prepared to review, recalibrate, and align our strategy based on any feedback you have. This way, we can quickly adjust to meet your expectations and objectives better.

We monitor all metrics consistently, using clear KPIs to measure success along the way, so any necessary changes are data-driven. Our structured feedback checkpoints allow us to address any concerns promptly and keep the project moving in the right direction.

With Blend, you’re never left wondering about the value of your investment or the project's direction. Our regular communication and adjustment processes ensure we’re on the same page and moving steadily toward your goals.

How do you maintain consistent communication?

Consistent communication is one of our top priorities at Blend. We know how important it is for you to stay in the loop, so we’ve built regular, transparent updates into our process from the start.

From kick-off, we set up regular check-ins to discuss ongoing progress, share results, and review any data insights. Additionally, we provide you with access to a live project dashboard, where you can see the real-time status of ongoing optimisations, so you’re never left guessing.

We’re also here whenever you need us. Whether it’s a quick question or a strategic discussion, our team is just a message away. And if there’s a major development or opportunity, we proactively reach out to make sure you’re informed and can weigh in as needed.

Ultimately, our goal is to build trust through transparency and ensure you’re confident in the project's direction at all times. With Blend, communication isn’t just consistent; it’s built to foster collaboration and keep everything on track.

How can you ensure consistency and prevent team changes?

Ensuring consistency and building a strong, steady partnership with you is key. We know the frustrations of frequent hand-offs and high turnover, so we’re structured differently to maintain stability and a seamless experience.

Our team has a high retention rate, which means you’re working with skilled professionals who have been with us for years. Each person on your project brings extensive experience, ensuring that deep, hands-on knowledge is continually applied to your account. You’ll work closely with a dedicated Account Manager who oversees all day-to-day communications, but you’ll also have regular access to our Lead CRO strategist and lead Marketing Strategist, our Head of Design & Development, and our Managing Director.

This hands-on, multi-level approach diversifies your support team and ensures a depth of understanding from every angle. With regular involvement from these core team members, we not only maintain consistent communication but also deepen our collective knowledge of your goals and needs over time, reducing any risks related to hand-offs and providing you with a robust, informed team at every step.

Do you only work with Shopify stores?

We get that not every eCommerce business runs on Shopify, and you might be wondering if our expertise can still help you.

While our team specializes in Shopify and implements our CRO Program exclusively for Shopify stores, we know that conversion challenges exist across all platforms.

That’s why we offer CRO Audits for eCommerce brands on other platforms. Our audit process uncovers key areas of opportunity, whether you’re on Magento, BigCommerce, WooCommerce, or another platform. While we won’t directly implement changes on non-Shopify stores, we provide clear, actionable insights that your internal team or developers can execute to improve your store’s performance.

Do you outsource any part of the work?

It’s completely understandable to want assurance that the team working on your store is fully invested in your success.

At Blend Commerce, all work is done in-house by our team of Shopify and CRO specialists. We don’t believe in outsourcing critical tasks because we know that consistency, quality control, and deep platform expertise make all the difference in delivering results.

Our in-house team collaborates closely on every project, ensuring that every test, optimisation, and implementation meets our high standards. When you work with us, you’re getting direct access to a dedicated team that understands your business, your goals, and how to drive meaningful growth—without any third-party handoffs.

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Let's talk about your Customer Lifetime Value.

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Get in touch

Let's talk about your Customer Lifetime Value.