What’s Inside the Kit?

  • Section 1: What Was Observed
    Document the insight that led to the test. Real signals, not gut feels.
  • Section 2: Hypothesis
    Define what you’re changing, what you expect, and why it’s worth testing.
  • Section 3: Pre-Test Checklist
    Avoid chaos. A simple checklist to make sure your test is launch-ready.
  • Section 4: Measuring the Test
    Track what matters. Focus on outcomes that move the needle - not vanity metrics.
  • Section 5: Post-Test Analysis
    Unpack what happened. What worked, what didn’t, and what surprised you.
  • Section 6: Next Steps
    Capture what happens next - push a variant live, retest, or add new ideas to your CRO roadmap.


Turn Your Tests Into Progress

Get instant access to a Google Sheet designed from the process we use at Blend - built to help you plan better tests, avoid wasted effort, and learn from every outcome.