Results That Speak for Themselves

From revenue growth to subscription success, here’s what we’ve helped pet brands achieve through smart, tailored CRO strategies.

  • 157%

    Increase in Revenue over 3 Year Partnership

  • 180%

    Increase in Subscription Revenue over 12 months

  • 144%

    Increase in Store Revenue over 3 months

Smash those pet metrics

FRESH PATCH

Increased Subscription Revenue by 180%

Fresh Patch wanted to refine and scale their subscription business model, improve site performance and UX (especially on mobile), and increase conversion. Over our multi-year engagement, we ran rigorous A/B testing, upgraded their product pages with clearer subscription language, made subscription the default choice, and highlighted savings. We integrated Rebuy Smart Cart for personalised upsells, enhanced checkout transparency, and refreshed content and branding for better engagement. The outcome: subscription revenue rose 180%, with knock-on gains in total sales, conversion rate (+40%), AOV, and checkout performance.

We’ve partnered with Blend for years on theme development, email marketing, SEO, and more. They’ve helped us grow from $3M to $10M in sales. Genuinely nice people—highly recommend for Shopify!

Andrew Feld | California, US

SANCHO & LOLA’S CLOSET

Guided Shopping That Cut Choice Overload

For leading dog-treat brand, Sancho & Lola's Closet, we built an Octane AI product-finder that matched owners with the right treats based on their dog's size, age, sensitivities, and goals. Quiz responses synced to email, powering personalised copy and dynamic recommendations such as size-appropriate chews. The result was a smoother path to the right product, less choice overload, smarter segmentation, and stronger lifecycle messaging across welcome, browse, and post-purchase flows.

Blend exceeded my expectations! They created a fantastic Recommendation Engine with Octane and are handling our email flows. Friendly, responsive, and dedicated—will definitely work with them again!

Mitch Wilder | Texas, US

AQUARIUM CO-OP

Increased Revenue by 157% Over 3 Year Partnership

Aquarium Co-Op came to us after stalled growth and slow site performance, needing a partner to tighten UX, speed, and conversion fundamentals. We began with quick wins (UI/UX best practices, speed fixes, a custom shipping-threshold calculator), then ran an in-person strategy workshop that led to a full custom theme redesign, accessibility improvements, and ongoing iterative testing. Over a three-year partnership, this program lifted conversion rate, AOV, retention, and purchase frequency - driving a 157% revenue increase.

I needed a team to treat my website like it was their own. We were able to do things that no one has ever done before. What comes back moves the needle by hundreds of thousands. It's money well spent.

Cory McElroy | Washington State, US

Common CRO Challenges for Pet Brands

Pet brands face a unique set of conversion challenges. From breed-specific needs to emotionally driven buying decisions, it’s not always as straightforward as traditional eCommerce. Here are some of the most common pain points we help brands solve.

  • High subscription churn
  • Complex navigation for breed- or size-specific product needs
  • Lack of trust signals for rescue owners, first-time buyers, or vet-led purchases
  • Missed upsell opportunities in multi-pet households

Why Aquarium Co-Op Chose Us

Aquarium Co‑Op wanted faster site speed, a fresh Shopify theme, and CRO that honoured their brand feel. We delivered a two-day workshop, UX optimisations, and a complete custom rebuild resulting in:

  • 40% increase in conversion rate
  • 21% higher average order value
  • 13% increase in customer retention
  • 157% total revenue growth over three years

👈 See what Aquarium Co-Op had to say

Our CRO Toolkit for Pet Brands

Whether you’re selling supplements, raw food, grooming gear or subscription boxes, our approach to CRO is shaped by real tests, not best guesses. Here's how we help pet brands turn browsers into buyers.

  • A/B Testing That Talks to Your Audience We run tests with your customers in mind - from pricing placements to puppy age filters. Every test is driven by data and grounded in hypothesis and proof.
  • A/B Tests That Drive Subscription Conversion We design test flows that reduce friction and improve lifetime value, whether it's choosing the right subscription cadence or surfacing key FAQs.
  • Shopify Cross-Sell & Upsell Optimisation Using personalised PDP enhancements, from breed-specific benefits tabs to UGC from real pet parents, we test layouts and copy that help shoppers feel like this product is made for me.
  • Emotional Copy and Micro-Conversion Boosters Pet parents buy with their hearts. We test conduct message mining, test CTA copy, labels, and content tone to align with trust, care a nd clarity.
  • Behavioural Analysis & Heatmaps We analyse how pet parents shop your site (scroll depth, clicks, rage taps) to inform our test ideas and prioritise high-impact areas.
  • Real Reporting, Real Results We analyse how pet parents shop your site (scroll depth, clicks, rage taps) to inform our test ideas and prioritise high-impact areas.
Let's talk CRO for your pet brand

Why Pet Brands Need a Tailored CRO Strategy

Running a pet brand on Shopify isn’t like selling skincare or fashion. Your audience is emotionally driven, loyal to their furry family members, and often overwhelmed with options. That’s why conversion rate optimisation (CRO) for pet brands needs to go beyond best practices and dive into the specifics of how pet parents shop.

At Blend, we’ve helped DTC pet brands improve subscription revenue, reduce friction in the buying journey, and build long-term customer loyalty through smart A/B testing and onsite improvements. From creating trust around ingredients, to designing intuitive size selectors for dogs of all shapes, or improving repeat purchase behaviour through better UX and email flows, our CRO approach is backed by real data and customer behaviour insights.

For subscription-based pet brands, we often focus on onboarding flows, commitment anxiety, and delivery cadence choices. For one-off purchase brands, we look closely at how trust, urgency and relevance are communicated on the product and collection pages.

If you’re managing a pet product brand and wondering how to increase your Shopify store’s conversion rate, it may be time to move past generic advice and start testing solutions that match your specific audience and business model.

Why should we choose Blend over other Shopify agencies

  • TEAMWORK

    100% In House Team

    With no outsourcing, our full-time experienced team integrate closely with your team, ensuring goals are achieved together.

  • GROWTH

    Data-Driven Strategies

    Our recommendations are based on proven, data-backed insights and focused on key metric growth.

  • TRANSPARENCY

    Regular Progress Updates

    Good or bad, we keep you informed at every stage with open, clear communication, so you’re never in the dark.

  • FLEXIBILITY

    Priority Focussed

    As your goals evolve, we pivot seamlessly, aligning tactics to meet new priorities and market shifts.

  • FLEXIBILITY

    Robust QA/QC Standards

    We ensure excellence in every detail with rigorous processes and quality control, delivering work you can trust.

Frequently asked questions

Why do Shopify pet brands need a CRO strategy?

Shopify pet brands often rely on repeat purchases and subscriptions, which makes CRO especially valuable. A tailored CRO strategy helps you reduce churn, increase subscription sign-ups, and remove friction from the buying journey - all of which directly increase customer lifetime value.

How is CRO for pet brands different from other ecommerce verticals?

CRO for pet brands involves understanding not just customer behaviour, but pet ownership behaviour. Buying patterns are often emotionally driven, subscription-heavy, and highly repeatable. We focus on building trust, guiding product discovery based on pet type or needs, and driving repeat purchases and higher lifetime value, all while reducing friction for busy pet owners.

What CRO tests work best for Shopify pet brands?

Some of the highest-impact tests included guided shopping quizzes, subscription upsell prompts, smarter cross-sells, and simplified checkout flows. These types of tests make it easier for new visitors to find the right product while nudging loyal customers to subscribe or reorder with less friction.

We sell through both DTC and marketplaces. Can CRO still make an impact?

Absolutely. Even if a portion of your revenue comes from marketplaces, your DTC site remains your most controllable and brand-owned channel. Improving conversion, AOV, and retention on your site increases profitability and gives you better insights and margins than marketplace sales.

Can CRO help reduce churn for pet subscription boxes?

Yes. By testing personalised onboarding flows, reminder emails, and flexible subscription options, CRO helps reduce cancellations and increases customer retention. For pet brands, this means more loyal subscribers and a steadier revenue stream.

How quickly can we expect to see results from CRO?

Many of our clients start seeing improvements within 4-6 weeks, especially after implementing low-effort, high-impact fixes. Bigger shifts (like redesigned flows or subscription journeys) typically show compounding returns over 3-6 months with long-term testing, UX upgrades, and retention strategies delivering ongoing value beyond that.

Can you help increase AOV for customers with more than one pet?

Yes. We use quizzes, bundle logic, upsell offers, and smart merchandising to encourage multi-pet purchases. We also test copy and layout tweaks to make multi-pet shopping feel effortless.

Do you have experience working with pet brands selling both one-off products and subscriptions?

Yes, we've helped pet brands optimise both sides of their business. We tailor experiences for one-time buyers (think: bundles, cross-sells, first purchase nudges) and also streamline subscription sign-up, swap, and retention flows using tools like Recharge to improve acquisition and reduce churn.

What role does CRO play in improving LTV for pet customers?

CRO helps drive LTV by improving key moments across the customer lifecycle: first purchase, upsells, subscription sign-up, account retention, and reactivation. We test and refine the experience so pet owners not only convert once, ut keep coming back through better UX, personalisation, and smart loyalty integration.

How much does CRO cost for Shopify pet brands?

The cost depends on the scope of testing and the level of support you need. At Blend, we tailor our CRO programs to each Shopify brand, from single audits to ongoing monthly programs. The investment usually pays for itself quickly through higher conversion rates, increased subscription revenue, revenue per user, and overall revenue.

Customer reviews

Blend did a CRO audit for me, and their report completely blew me away. The insights and recommendations were clear, practical, easy to follow and immediately valuable. Highly recommend!

Marco Bennardo | Melbourne, Australia

Ready to see results like these?

Let’s talk about what CRO could do for your pet brand.

Book Your CRO Discovery Call