Stop wasting time on "best practices" that don't apply to your store. Our fast, practical guide that clears up the most common Conversion Rate Optimistation misconceptions. You'll learn what to focus on instead, how to spot misleading tests, and how to build a CRO strategy that improves revenue.
What You'll Learn
- CRO myths that waste the most time
What people get wrong, why it's misleading, and what to focus on instead. - How to spot "false lifts" in testing
Avoid being fooled by seasonality, novelty effects, tracking issues, and noisy data. - What actually drives conversion improvements
The levers that tend to matter most: clarity, relevant, friction, trust and motivation. - A simple, repeatable CRO process you can run every month
Go from research → hypothesis → test → learn without relying on opinions or random ideas. - What "quick wins" are usually low impact
When tiny tweaks and cosmetic changes don't move revenue. And why. - How to prioritise CRO work by impact, not effort.
A practical way to choose what to test next across product pages, cart, and checkout.
