Close All Filters on Collections by Default
Collection Page (PLP)

Close All Filters on Collections by Default

Does Collapsing Collection Page Filters Improve Conversion Rate?

Reducing Hero Banner Size on Collection Pages
Collection Page (PLP)

Reducing Hero Banner Size on Collection Pages

Does Reducing Hero Banner Height Improve Conversion on Collection Pages?

Enhancing Value Proposition Messaging
Product Page (PDP)

Enhancing Value Proposition Messaging

Do improvements to the key value proposition section boost customer engagement and sales?

Adding a Sticky CTA to the Product Detail Page
Product Page (PDP)

Adding a Sticky CTA to the Product Detail Page

Does Adding a Sticky CTA on PDPs Improve Conversion and Revenue?

Key Value Propositions Higher on the Mobile Device Homepage
Homepage

Key Value Propositions Higher on the Mobile Device Homepage

Could Moving Brand Value Banners Higher on Mobile Improve Conversion Rate?  

Adding "Subscribe and Save" to the Navigation Bar on Mobile
Search & Navigation

Adding "Subscribe and Save" to the Navigation Bar on Mobile

Does Adding “Subscribe & Save” to Mobile Nav Increase Conversion Rate?

Adding Key Value Propositions to All Product Detail Pages
Product Page (PDP)

Adding Key Value Propositions to All Product Detail Pages

Does Adding Brand-Based Value Propositions to PDPs Improve Conversion Rate?

Utilising Story Widgets on Collection Pages
Collection Page (PLP)

Utilising Story Widgets on Collection Pages

Does Using Story Widgets on Collection Pages Improve Subscription Conversions?

Implement a Search Bar
Search & Navigation

Implement a Search Bar

Does Adding a Search Bar Improve Conversion Rate for Returning Visitors?

Adding Key Value Propositions Below the Add to Cart Button
Product Page (PDP)

Adding Key Value Propositions Below the Add to Cart Button

Does Adding Value Propositions Below ATC Improve PDP Conversion Rate?

Exposed Search Bar on Desktop
Search & Navigation

Exposed Search Bar on Desktop

Could you improve Conversion Rates by exposing the Search Bar on Desktop?

Words with Icons in Navigation
Search & Navigation

Words with Icons in Navigation

Could Adding Words to Icons in the Mobile Nav Improve Conversion Rate?

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