Shopify CRO Agency A/B Tests
Small Changes, Massive Impact
Get inspired by practical Shopify A/B test examples that led to impressive gains. Clearly understand the tests we ran, the logic behind them, and the measurable results they produced.
14.81% Increase in Conversion Rate

Adding “Popular” badges to subscription options nudged users toward Autoship and improved conversion, proving social proof outperforms brand recommendation when it comes to retention-focused PDP design.
32% Increase in Conversion Rate for Desktop Devices

A full PDP redesign helped users find the info they needed faster—leading to more confident purchases, especially on desktop, where conversion rate jumped by over 30%.
17.76% Increase in Revenue per Visitor

A subtle shift in how price was framed had a major impact. By highlighting cost per capsule, Blend helped users make faster decisions—leading to higher conversions, and more subscribers.
24% Increase in Conversion Rate

Find out how replacing tabbed options with open radio buttons improved clarity, reduced friction, and drove measurable uplifts in revenue for this DTC brand.
38.1% Increase in Conversion Rate

When most of your traffic is new, your homepage needs to do more than just sell. We tested softening the initial CTA to reduce friction for first-time visitors. And the...
2.67% Increase in Profit per Visitor

Sometimes, the simplest changes have the biggest payoff. Exposing the search bar on mobile led to faster product discovery and smoother navigation, especially for returning users.
1.71% Increase in Conversion Rate

Heatmaps showed mobile users missed key product images. By introducing thumbnails, we created a clearer, more intuitive journey to purchase.
9% Increase in Conversion Rate

Subtle structural changes matter. Organising PDP content into an accordion helped reduce friction and drove a measurable revenue lift without compromising on key details.
4% Increase in Revenue per Visitor

Making scent selection easier with swatches helped increase conversion and revenue, while revealing new insights about subscription behaviour.
26.2% Increase in Revenue per Visitor

Discover how adding express checkout options to the cart boosted revenue per visitor by 26.2% and drove a 53% uplift in mobile performance.
11.11% Increase in Revenue per Visitor

Discover how simplifying mobile navigation helped customers find products faster and transformed browsing into buying.
18.73% Increase in Revenue per Visitor

Testing the layout of information on the product detail page is important, as not all customers process information the same way. By tweaking the way these sections are presented, we...























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Blend transformed our site from a basic Shopify template to an industry-leading, innovative platform. Great partners, quality-driven, and proactive in offering ideas. Excited for future growth!

Joshua Siegel

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