Shopify Conversion Rate Optimisation (CRO) Audits
“Blend crushed a CRO audit for us. Pulling forward a broad list of very specific recommendations that required a mix of deep experience, creativity, and analysis. I was impressed with both the volume of work and how comprehensive the results are.
The list was easy to review and prioritize, and now we have a roadmap for months to come to work on together. Excited for next steps!"
Joshua Siegel
Co-Founder of Titan Casket
-
Full Report on Conversion Blockers
We conduct an in-depth analysis of your website to identify the elements that are hindering your conversions. From user experience issues to technical glitches, our full report will highlight exactly what's holding your store back.
-
Actionable Insights & Prioritised Plan
Once we have identified the areas for improvement, we provide you with a clear, prioritised action plan. This helps you focus on the changes that will have the biggest impact first, ensuring quick wins and long-term growth.
-
A/B Testing Recommendations
Testing is at the heart of CRO. We deliver specific A/B testing recommendations that target key areas like page layouts, calls-to-action, and product descriptions. By testing and optimising these elements, you can drive continuous performance improvements.
-
Access to Future Consultations
Your partnership with Blend doesn’t stop after the audit. We offer ongoing consultations to help implement the recommendations, measure their impact, and refine your strategy. With our proven track record, we’ll ensure you keep achieving measurable, long-term growth.
CRO Audit Methodologies
Heatmap & Session Recording Analysis
Understanding user behaviour on your site is essential to improving conversion. We use Microsoft Clarity's free user behaviour tracking platform to generate heatmaps that show exactly where users click, scroll, and drop off on your pages. If you already have an alternative platform we are happy to use that too. This allows us to make data-driven decisions to improve the user experience and increase engagement.
Heatmap & Session Recording Analysis Case Study
Sports Nutrition Brand
Using heatmap analysis, we identified that users were heavily interacting with product images but not scrolling to critical product information sections. By reorganising the page and implementing a more visual layout, we achieved the following results:
- 9.9% increase in Conversion Rate
- 16.2% increase in Add to Cart actions
- 2% increase in Average Purchase Revenue per user
This proves the power of aligning page design with real user behaviour to maximise engagement and conversions.
CRO Audit Methodologies
Heuristic Analysis
Our team conducts a Heuristic Analysis, evaluating your Shopify store based on well-established usability principles. We quickly identify usability issues that may be preventing users from completing their purchase journey, from unclear navigation to problematic design elements.
Heuristic Analysis Case Study
Garden Brand
A heuristic review for a garden supply brand revealed that their chat feature overlapped with key site elements, causing frustration for users. This included situations where the chat became invisible when the cart or navigation was open. Although these issues might seem minor, they significantly impact the user experience and need to be addressed to improve overall site usability.
After implementing a few small design tweaks through an A/B Test, these were the results.
- 16% increase in Conversion Rate
- 20% increase in View Cart Rate
These minor changes had a major impact on user experience, proving that addressing small usability issues can deliver significant results.
CRO Audit Methodologies
GA4 Analysis
With access to Google Analytics 4 (GA4), we dive deep into user behaviour metrics to pinpoint where users may be dropping off. GA4 helps us track user journeys and see which pages are most effective at driving conversions.
GA4 Analysis Case Study
Jackson's
During our audit, we discovered through GA4 that users were frequently searching product-related queries, such as 'Jackson's Chips ingredients', indicating that key product information wasn't easily accessible on the product detail pages (PDPs). To address this, we designed and tested a detailed accordion menu on product pages to display this crucial information more clearly.
The results were significant:
- 15.2% increase in Conversion Rate
- 6% increase in Add to Cart actions
- 7.3% increase in Checkout Visits
This demonstrates how making essential product details more visible can lead to a marked improvement in user engagement and conversions.
CRO Audit Methodologies
Shopify Analytics
This provides detailed insights into user behaviour, product performance, and sales trends. By analysing Shopify data, we can pinpoint high-performing products and identify areas where user experience improvements can drive conversions and revenue growth for your Shopify store.
Shopify Analytics Case Study
PerTronix
While analysing Shopify Analytics for PerTronix, we discovered that users preferred to pay with PayPal, but many were not noticing the PayPal option until they reached the checkout page. Based on this insight, we tested a version of the site where the PayPal Express Checkout option was made more prominent in the Smart Cart.
The results were outstanding:
- 37.3% increase in Conversion Rate
- 35.6% increase in Average Order Value
- 75.5% increase in Average Purchase Revenue per user
This case demonstrates how data-driven hypothesis, validated through Shopify Analytics and A/B testing, can lead to impactful changes in the checkout process, ultimately driving higher Revenue and Conversion Rates.
Video testimonials
Blend delivered a thorough CRO audit with fresh insights and specific, actionable recommendations. The roadmap they provided sets us up for months of growth. Excited for what’s next!
Joshua Siegel
What does a CRO Audit package typically include?
A CRO audit includes a detailed review of your site's usability, competitor benchmarking, heatmap analysis, A/B testing recommendations, and expert insights for improving conversion rates and revenue.
How much does a CRO Audit cost?
Our CRO audits start from £2,999 excl. VAT. The price includes a comprehensive audit covering your entire customer journey, with prioritised action plans and recommendations tailored to your Shopify store. Contact us to get a personalised quote based on your specific needs.
How long does it take to complete a CRO audit?
Our CRO Audits take 3 weeks if you already have a heatmapping tool, like Microsoft Clarity, installed. If you don't have heatmapping installed, no problem! Simply install Microsoft Clarity (it's a free platform) on your Shopify store, and Blend will set up Clarity and install the code for you. We will need 4-5 weeks if you don't have a heatmapping tool running to ensure we collect enough data to provide data-driven insights and recommendations.
Do you only work with Shopify stores?
We get that not every eCommerce business runs on Shopify, and you might be wondering if our expertise can still help you.
While our team specializes in Shopify and implements our CRO Program exclusively for Shopify stores, we know that conversion challenges exist across all platforms.
That’s why we offer CRO Audits for eCommerce brands on other platforms. Our audit process uncovers key areas of opportunity, whether you’re on Magento, BigCommerce, WooCommerce, or another platform. While we won’t directly implement changes on non-Shopify stores, we provide clear, actionable insights that your internal team or developers can execute to improve your store’s performance.
What results can I expect after implementing recommendations?
Results can be seen almost immediately after implementation. We recommend A/B testing to validate improvements, and many clients see conversion rate boosts within two weeks.
Do you offer a guaranteed increase in CRO metrics?
While we can't guarantee specific results, our data-driven approach has a proven track record, as seen in our case studies. External factors, such as stock availability, can impact results.
What level of support do you offer after the CRO audit?
We provide ongoing consultation to help you implement recommendations and monitor results. Follow-up support is available as a paid service.
How are pages prioritised in the CRO Audit?
We focus on high-traffic pages, such as the homepage, collection pages, and product pages, but you can specify pages you'd like us to include in the project kick-off.
What's the difference between a CRO audit and a Shopify site audit?
A CRO audit specifically focuses on improving user experience and conversion rates, while a general Shopify site audit reviews technical performance, SEO, and overall store health.
Why is a paid CRO audit better than a free audit?
Free audits often lack depth and actionable insights. Our paid CRO audits provide a comprehensive, data-backed analysis with prioritised recommendations for maximum impact.
Do you outsource any part of the CRO audit?
No, all work is done in-house by our team of experienced Shopify and CRO specialists.
Can’t you just start working on CRO?
No. Everyone has to start somewhere and all brands who work with Blend, start with an audit. Unless we know where all the
opportunities for growth lie and how to prioritise them, you’ll be spending money on ideas that might be sub-optimal. Nobody wants
that.
We’ve got ideas of our own.
Perfect! We can assess these alongside the audit and give our perspective of whether they should be high or low priority.