What is a Shopify CRO Audit?

A Conversion Rate Optimisation (CRO) Audit is an in-depth analysis of your Shopify store’s performance. Our goal is to uncover hidden opportunities and develop strategic recommendations to boost key growth metrics like Conversion Rate, Average Order Value, Purchase Frequency, Retention Rates and Overall Store Revenue. By identifying areas for improvement and creating actionable strategies, we help you turn insights into measurable growth.

Our Shopify Conversion Rate Optimisation Audit Process

Our CRO Audit goes beyond surface-level analysis. We provide a comprehensive evaluation that reveals not just what needs to be improved, but exactly how to do it. With data-driven insights and a clear action plan, you’ll have everything you need to confidently implement changes that will optimise your store’s performance and elevate your overall growth metrics.

Here's how our step-by-step process works:

  • 1. Initial Contact and Kick-Off

    We’ll start by gathering essential information about your business through a Kick-Off Meeting Document. This document will help us understand your goals, key metrics, and target audience to tailor the audit to your needs.

  • 2. Access to Analytics and Data Platforms

    • Google Analytics 4 (GA4): to track and analyse user behaviour on your site.
    • Shopify Analytics: To understand key performance metrics and sales trends.
    • Microsoft Clarity or your preferred heatmapping tool: We use Clarity to analyse user behaviour, including heatmaps and session recordings. If you don't already have a tool installed, don't worry - Blend will help you set up Clarity for free and provide the necessary code snipped for installation.
  • 3. Comprehensive Review and Analysis

    Once we have access to the relevant data, our team will perform a detailed review, including:

  • 4. Prioritisation and Actionable Insights

    Based on our analysis, we create a Prioritized Action Plan. This plan ranks recommendations by their potential impact on your Conversion Rate, ensuring you focus on the changes that will deliver the most significant results first.

  • 5. Detailed Review Report and Roadmap

    You’ll receive a comprehensive report outlining:

    • Key findings from our analysis
    • Major issues affecting conversions
    • Actionable recommendations
    • A step-by-step implementation roadmap tailored for your team
  • 6. Implementation Support and Ongoing Guidance

    Whether you choose to implement the changes internally or work with Blend Commerce for ongoing support, we’re here to help. We’ll provide guidance and assistance to ensure the recommended strategies are effectively executed to boost your store’s performance.

What conversion rate optimisation looks like

These are the types of numbers you deserve to have with the brand you’ve put your efforts into. And you can have them.
40% Increase in Conversion Rate Read More
17% Increase in Conversion Rate Read More
45% Increase in Conversion Rate Read More

Tools and Methodologies we use in our Shopify CRO Audit

We use proven methodologies to identify the best opportunities for improving your Shopify store's Conversion Rate. Our expert team combines quantitative data analysis with qualitative insights, ensuring you get a holistic view of your store's performance. Here's a look at the techniques we use:

Heat map analysis for Conversion Rate Optimization Audit by Blend Commerce, CRO Agency

Heatmap & Session Recording Analysis

Understanding user behaviour on your site is essential to improving conversion. We use Microsoft Clarity's free user behaviour tracking platform to generate heatmaps that show exactly where users click, scroll, and drop off on your pages. If you already have an alternative platform we are happy to use that too. This allows us to make data-driven decisions to improve the user experience and increase engagement.

Conversion Rate Optimization Heat Map Analysis Case Study Results for Sports Nutrition Brand by Blend Commerce, Shopify CRO Agency

Case Study: Sports Nutrition Brand

Using heatmap analysis, we identified that users were heavily interacting with product images but not scrolling to critical product information sections. By reorganising the page and implementing a more visual layout, we achieved the following results:

  • 9.9% increase in Conversion Rate
  • 16.2% increase in Add to Cart actions
  • 2% increase in Average Purchase Revenue per user

This proves the power of aligning page design with real user behaviour to maximise engagement and conversions.

Heuristic Analysis for Conversion Rate Optimization Audit by Blend Commerce, Shopify CRO Agency

Heuristic Analysis

Our team conducts a Heuristic Analysis, evaluating your Shopify store based on well-established usability principles. We quickly identify usability issues that may be preventing users from completing their purchase journey, from unclear navigation to problematic design elements.

Conversion Rate Optimization Audit Case Study Results for Garden Brand using Heuristic Analysis by Blend Commerce, Shopify CRO Agency

Case Study: Garden Brand

A heuristic review for a garden supply brand revealed that their chat feature overlapped with key site elements, causing frustration for users. This included situations where the chat became invisible when the cart or navigation was open. Although these issues might seem minor, they significantly impact the user experience and need to be addressed to improve overall site usability.

After implementing a few small design tweaks through an A/B Test, these were the results.

  • 16% increase in Conversion Rate
  • 20% increase in View Cart Rate

These minor changes had a major impact on user experience, proving that addressing small usability issues can deliver significant results.

GA4 Analysis for Conversion Rate Optimization Audit by Blend Commerce, Shopify CRO Agency

GA4 Analysis

With access to Google Analytics 4 (GA4), we dive deep into user behaviour metrics to pinpoint where users may be dropping off. GA4 helps us track. user journeys and see which pages are most effective at driving conversions.

Conversion Rate Optimization Audit Results using GA4 Analysis for Jackson's by Blend Commerce, Shopify CRO Agency

Case Study: Jackson's Chips

During our audit, we discovered through GA4 that users were frequently searching product-related queries, such as 'Jackson's Chips ingredients', indicating that key product information wasn't easily accessible on the product detail pages (PDPs). To address this, we designed and tested a detailed accordion menu on product pages to display this crucial information more clearly.

The results were significant:

  • 15.2% increase in Conversion Rate
  • 6% increase in Add to Cart actions
  • 7.3% increase in Checkout Visits

This demonstrates how making essential product details more visible can lead to a marked improvement in user engagement and conversions.

Conversion Rate Optimization Audit using Shopify Analytics by Blend Commerce, CRO Agency

Shopify Analytics

This provides detailed insights into user beahviour, product performance, and sales trends. By analysing Shopify data, we can pinpoint high-performing products and identify areas where user experience improvements can drive conversions and revenue growth for your Shopify store.

Conversion Rate Optimization Audit Case Study Results for PerTronix using Shopify Analytics by Blend Commerce, CRO Agency

Case Study: PerTronix

While analysing Shopify Analytics for PerTronix, we discovered that users preferred to pay with PayPal, but many were not noticing the PayPal option until they reached the checkout page. Based on this insight, we tested a version of the site where the PayPal Express Checkout option was made more prominent in the Smart Cart.

The results were outstanding:

  • 37.3% increase in Conversion Rate
  • 35.6% increase in Average Order Value
  • 75.5% increase in Average Purchase Revenue per user

This case demonstrates how data-driven hypothesis, validated through Shopify Analytics and A/B testing, can lead to impactful changes in the checkout process, ultimately driving higher Revenue and Conversion Rates.

What You Get with a CRO Audit from Blend Commerce

Our CRO Audit delivers everything you need to optimise your Shopify store and achieve measurable results. With Blend Commerce, you're not just getting a list of recommendations - you'e getting a tailored, data-driven strategy designed to drive Conversions and boost Revenue.

Here is what you can expect from our comprehensive CRO Audit:

1. Full Report on Conversion Blockers

We conduct an in-depth analysis of your website to identify the elements that are hindering your conversions. From user experience issues to technical glitches, our full report will highlight exactly what's holding your store back.

2. Actionable Insights and Prioritised Plan

Once we have identified the areas for improvement, we provide you with a clear, prioritised action plan. This helps you focus on the changes that will have the biggest impact first, ensuring quick wins and long-term growth.

3. A/B Testing Recommendations

Testing is at the heart of CRO. We provide you with specific A/B testing recommendations based on our findings. By testing different elements - such as page layouts, CTAs, or product descriptions - you can continually optimise and improve your store's performance.

4. Access to Future CRO Consultations

Your relationship with Blend doesn't end when the audit does (if you don't want it to). We offer ongoing support and consultations to help you implement the recommendations, track the impact of the changes, and make further adjustments as needed.

When you work with Blend Commerce, you're partnering with a team dedicated to your success, with a proven track record of increasing conversions for Shopify brands.

Get your CRO Audit today

Frequently Asked Questions

A CRO audit includes a detailed review of your site's usability, competitor benchmarking, heatmap analysis, A/B testing recommendations, and expert insights for improving conversion rates and revenue.

Our CRO audits start from £2,999 excl. VAT. The price includes a comprehensive audit covering your entire customer journey, with prioritised action plans and recommendations tailored to your Shopify store. Contact us to get a personalised quote based on your specific needs.

Our CRO Audits take 3 weeks if you already have a heatmapping tool, like Microsoft Clarity, installed. If you don't have heatmapping installed, no problem! Simply install Microsoft Clarity (it's a free platform) on your Shopify store, and Blend will set up Clarity and install the code for you. We will need 4-5 weeks if you don't have a heatmapping tool running to ensure we collect enough data to provide data-driven insights and recommendations.

Yes, we specialise in Shopify CRO audits. Our team of Shopify experts ensures your store is optimised for the best results.

Results can be seen almost immediately after implementation. We recommend A/B testing to validate improvements, and many clients see conversion rate boosts within two weeks.

While we can't guarantee specific results, our data-driven approach has a proven track record, as seen in our case studies. External factors, such as stock availability, can impact results.

We provide ongoing consultation to help you implement recommendations and monitor results. Follow-up support is available as a paid service.

We focus on high-traffic pages, such as the homepage, collection pages, and product pages, but you can specify pages you'd like us to include in the project kick-off.

A CRO audit specifically focuses on improving user experience and conversion rates, while a general Shopify site audit reviews technical performance, SEO, and overall store health.

Free audits often lack depth and actionable insights. Our paid CRO audits provide a comprehensive, data-backed analysis with prioritised recommendations for maximum impact.

No, all work is done in-house by our team of experienced Shopify and CRO specialists.

No. Everyone has to start somewhere and all brands who work with Blend, start with an audit. Unless we know where all the
opportunities for growth lie and how to prioritise them, you’ll be spending money on ideas that might be sub-optimal. Nobody wants
that.

Perfect! We can assess these alongside the audit and give our perspective of whether they should be high or low priority.

We specialise in Shopify, but feel free to contact us if you’re on another platform.

Conversion Rate Optimization Audit by Blend Commerce, Shopify CRO Agency

What’s Next?

With over a decade of CRO expertise, we know how to make waves in eCommerce. Our Strategists are not just Project Managers; they will deeply analyse your site, taking into account your audience and industry and looking at your Google Analytics 4. They’ll put together a full audit of your site, where they will suggest optimisations that include quick wins, tools you can use for implementation, and long-term functionalities and optimisations that will put your Shopify store above the rest.

I want a CRO Audit
Conversion Rate Optimization Agency for Shopify Brands

After the CRO Audit

So, what happens after you get your CRO Audit? That’s all up to you. You can take it and run with it, or Blend can help you implement some or all of the optimisation ideas. We have a dedicated team in strategy, design, development, and marketing who can help you with anything you need to keep your customers coming back. You can join our Conversion Rate Optimisation program, or we can work on a support and maintenance basis. The choice is yours. Either way, together, we can optimise your Shopify store for consistent conversion rates.

Let's chat CRO

Get your CRO Audit Today!

Find us

Courtyard Office, 55 High Street, Alcester, B49 5AF