Shopify CRO Audit
CRO Audit Services
eCommerce CRO Audit Process
Shopify CRO Audit Checklist
CRO Strategies for Shopify
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You Don't Know Why Visitors Aren't Buying
Traffic isn't the issue. Clarity is. Without proper CRO Insights or an eCommerce CRO audit, you can't see the patterns behind drop-offs, hesitation, and abandoned sessions. If you don't know why customers aren't converting, you can't fix the problem.
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Hidden Friction Is Silently Killing Conversions
From slow-loading elements to confusing layouts or mobile-only issues, your Shopify funnel contains UX friction you can't spot internally. A Shopify CRO audit uncovers these invisible blockers so you can fix them before they cost you more revenue.
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CRO Decisions Are Based on Guesswork
Most brands rely on opinion, hunches, or outdated checklists. Without a proper CRO audit report, or Shopify CRO strategy, your optimisation efforts become educated guesses, not revenue-driving actions.
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You're Unsure What to Fix First
You know something is wrong, but not where to start. Without prioritisation, teams waste time on low-impact changes. A structured audit gives you a clear, ranked roadmap so you can focus on what moves conversion rates and revenue fastest.
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Your Funnel Works in Pieces, Not as a Whole
PDPs might be strong, but your cart or checkout may not be. Or your mobile experience performs worse than desktop. An eCommerce CRO audit highlights how each touchpoint influences the next. And where the real gaps lie across the full journey.
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You're Seeing Plateaued Revenue Despite Changes
You've tweaked layouts, tried new apps, updated content - yet results stay flat. That's a sign your store needs deeper CRO Insights driven by real data and user behaviour, not surface-level adjustments. Growth stalls when problems hide deeper in the funnel.
TOP CRO AGENCY
Results from Shopify CRO Strategies
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29% Lift in Conversion Rate
The natural air freshner brand, Azuna turned data-led CRO testing into a revenue jump. Boosting year-on-year conversion rates by 29% in just 3 months. How? By focusing on mobile UX tweaks, clearer product options, and better search visibility. Real, tangible growth from targeted improvements.
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61% Lift in Conversion Rate
Snack maker, Jackson’s, partnered with us to optimise their cart experience – and saw a 61% increase in conversion rate after implementing our recommendations. One small change on their smart cart increased CR by 35%, proving that even a single insight can transform sales.
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28% Lift in Revenue
Through CRO implementation and journey optimisation, this performance nutrition brand achieved 28% increase in total revenue and a 35% increase in total orders. Streamlined UX, clearer product positioning, and enhanced on-site experience created consistent, measurable gains across the funnel.
Reviews of our CRO Services
Blend delivered a thorough CRO audit with fresh insights and specific, actionable recommendations. The roadmap they provided sets us up for months of growth. Excited for what’s next!
Joshua Siegel | Massachusetts, US
Here’s what to expect:
- After you get in touch, one of the Blend Directors will reach out within 1 business day.
- We'll ask for more detail about your business to assess whether Blend is the right fit, and if not, we'll recommend someone who is.
- If it looks like we can help, you’ll be invited to a call to dig into the challenges you’re facing and the numbers behind them.
- From there, we’ll outline clear steps to help get things on track.
What's included in an eCommerce CRO Audit?
Our CRO Insights audit includes a full analysis of your store’s analytics, using Shopify analytics and GA4, user behaviour, using heatmaps and session recordings, and UX Competitor Benchmarking. You receive 40+ evidence-backed recommendations across Home Page, Collection Pages, Product Detail Pages, Search & Navigation, Cart and Checkout, and Custom Pages, including a prioritised CRO roadmap using our PECTI framework, and a full audit presentation walking you through the insights, data, and next steps.
What's the difference between a CRO audit and ongoing CRO implementation?
A CRO audit identifies the issues blocking conversions and provides a prioritised roadmap. CRO implementation is the ongoing optimisation work, including A/B testing, UX updates, custom coding, and iterative improvements based on your CRO insights. Many brands start with an eCommerce CRO audit before moving into implementation.
How long does a CRO audit take?
Most CRO audits take around 3 weeks once we have access to your data and tools. If you already have a heatmap tool installed (like Microsoft Clarity or Hotjar), we can begin analysing user behaviour immediately and complete your eCommerce CRO audit within this timeframe.
If you don’t have a heatmap tool installed, we’ll help you set up Microsoft Clarity (free) and allow 5 weeks total so we can collect enough user behaviour data for an accurate Shopify CRO audit.
The full process includes data gathering, behaviour analysis, UX evaluation, and roadmap creation, followed by a live walkthrough of your CRO audit report and prioritised recommendations.
Do you offer a free CRO audit?
We don’t offer a free CRO audit because our analysis is deeply evidence-led and involves senior strategists, UX specialists, analysts and developers. However, we do offer a free discovery call to review your challenges, discuss opportunities, and confirm whether a full eCommerce CRO audit is right for your store.
Can we implement the recommendations ourselves?
Yes. Many brands use our CRO audit report as an internal roadmap and implement the recommendations with their own developers. You can also choose a hybrid model where we collaborate with your internal team, or you can move into our CRO Implementation programme for ongoing optimisation.
What makes a Shopify CRO audit different from a general CRO audit?
A Shopify CRO audit evaluates your store in the context of Shopify’s ecosystem, including theme architecture, checkout flow, app interactions, performance, and Shopify UX patterns. Because we specialise in Shopify (not general eCommerce), our recommendations align with how the platform actually works, not generic best practices.
Will the audit increase my conversion rate?
While no agency can guarantee a specific percentage increase, our CRO audits consistently identify high-impact opportunities that drive measurable improvements in conversion rate, AOV, checkout completion, subscription uptake, and revenue. Our case studies show the uplift brands see after implementing the CRO insights we provide.
What platforms and tools do you analyse as part of the CRO audit?
We analyse GA4, Shopify Analytics, heatmaps, session recordings, user behaviour flows, app performance, theme structure, and key UX components across your store. Our Shopify CRO audits focus on the high-traffic pages that matter most, such as the homepage, collection pages, product pages, cart, and checkout.
If there are specific pages you want us to include, you can let us know during project kick-off and we’ll incorporate them into your CRO insights report.
Do I need Shopify Plus to benefit from a CRO Audit?
No. CRO Insights audits work for all Shopify plans, from early-stage DTC brands to Shopify Plus retailers. We tailor our recommendations to your theme, tech stack, customer behaviour and business goals.
Is a CRO audit still useful if we're planning a Shopify redesign?
Yes. In fact, it’s essential. A CRO audit shows you the specific UX, content, and structural issues harming conversions so you don’t rebuild the same problems into a new theme. Many brands use our CRO insights as the foundation for their redesign, ensuring every change is evidence-led.
Can Blend help with A/B testing after the audit?
Yes. Once your audit is complete, you can transition into our CRO Implementation programme where we run A/B tests, manage optimisation cycles, and execute the roadmap. This includes Shopify A/B testing tools, custom development, and experiments based on your CRO audit insights.
What do you need from me to start the audit?
We'll send you a short kick-off document to complete before we begin, covering key questions about your customers, product mix, goals, and known challenges. Once this si returned, we typically need access to your Shopify store, GA4, heatmaps tools (if you have them installed), and any relevant app dashboards.
We guide you through onboarding step-by-step and only request the access needed to complete your eCommerce CRO audit and deliver accurate, evidence-led CRO Insights.