Shopify CRO agency conducting conversion rate audit

Ongoing Shopify CRO for Lasting Conversion Rate Gains

You’ve got to be all about continuous, iterative improvements for your Shopify store. A simple redesign isn’t enough. Our eCommerce CRO services focus on optimising every aspect of your store's performance. Speeding up the site, making navigation as smooth as butter, and simplifying your structure by removing unnecessary apps and friction points. In the words of Michael Scott, Keep It Simple, Stupid. Your copy should be sharp and compelling to drive conversions. Once those foundations are set, it’s time to dive into A/B testing and innovative strategies that will keep improving your conversion rates, AOV, and overall store performance for the long haul.

Continuous Shopify CRO: Optimising for Growth

With Blend, Shopify CRO isn’t just about redesigns; it’s about ongoing optimisation. We enhance your store’s conversion rates by focusing on site speed, navigation, and friction reduction. After laying the groundwork, we dive into A/B testing to ensure continued improvement in your store’s performance.

CRO agency Shopify focusing on conversion rate optimization

Shopify CRO Strategy Session: What to Expect

Learn what metrics matter. We’ll deep dive into your Shopify store’s key metrics—Conversion Rate Optimisation (CRO), Average Order Value (AOV), Customer Retention, and Purchase Frequency (PF)—to identify areas for improvement and growth.

Three quick wins to boost your conversion rate. After analysing your data, we’ll provide at least three easy-to-implement changes designed to improve your Shopify conversion rate within a week.

Three big ideas for A/B testing. A/B testing is essential to understanding what resonates with your audience. Based on a decade of experience, we’ll give you three high-impact ideas to start testing and improving your store's conversion rates and overall performance.

A six-month Shopify CRO roadmap. You’ll get a detailed six-month roadmap outlining Shopify CRO strategies tailored to your store. We’ll help you achieve long-term growth through data-backed improvements.

Shopify conversion rate optimization by eCommerce CRO agency

Why Blend Should Be Your Shopify CRO Agency for eCommerce Growth

At Blend, we specialise in Shopify Conversion Rate Optimisation (CRO) and eCommerce Growth Optimisation. From the first call, you’ll receive transparent, actionable insights to improve key metrics like Conversion Rate (CR), Average Order Value (AOV), Customer Retention, and Customer Lifetime Value (CLV). Our proven Shopify CRO strategies help you achieve long-term growth and profitability.

Once we’ve thoroughly analysed your Shopify store’s performance data, we’ll craft a no-nonsense, actionable plan to improve not only your conversion rates but also your store’s overall health. Our strategies keep your customers engaged, returning, and spending more frequently, which boosts your Customer Lifetime Value (CLV).

Our strategists aren’t just account managers; they are true eCommerce CRO and Customer Retention experts. Their sole focus is on delivering the best results for your Shopify store—whether it’s optimising your conversion rate, improving retention through Klaviyo email marketing, or refining your customer journey with our Shopify web development services.

What sets us apart from other agencies is that we don’t just provide strategy—we have a fully in-house technical team to implement all our design and development recommendations, without needing third-party assistance. Every recommendation—whether it’s a Shopify site redesign, technical update, or A/B test—is expertly executed and rigorously tested.

And speaking of testing, we understand how frustrating it is when new functionality doesn’t work as expected. That’s why we’ve developed an in-depth QA/QC process to ensure every change we deliver works seamlessly with your Shopify store. We stress-test every change at each stage of the development process, so you won’t waste time dealing with errors.

When you work with Blend, you’re partnering with a team dedicated to improving your Shopify store’s CRO, AOV, and Customer Retention, while delivering technical excellence at every stage.

Top eCommerce CRO agency enhancing Shopify store conversions

Data-Driven Insights for Shopify CRO & eCommerce Optimisation

We dive deep into your Shopify store's metrics, analysing traffic patterns, conversion rates, customer acquisition costs (CAC), margins, and customer retention. By understanding these key numbers, we identify where you can improve your bottom line and drive sustainable growth. Whether it's boosting your conversion rate or reducing acquisition costs, we tailor strategies that create long-term value.

Our Recency, Frequency, and Monetary (RFM) Analysis segments your customers based on their purchasing behaviour. This approach helps us determine who your most valuable customers are, how often they buy, and how much they spend. By using this data, we craft targeted marketing strategies to encourage repeat purchases and build stronger customer loyalty.

We leverage post-purchase surveys and quizzes to measure customer satisfaction and gather valuable insights into how customers perceive your brand. By understanding their needs and pain points, we help you optimise your customer experience and increase your NPS, which directly correlates with better retention and word-of-mouth referrals.

We conduct in-depth interviews with your most important customers to understand how and why they use your products. This insight helps us craft strategies that align with customer needs and preferences, allowing us to optimise your store's offerings and improve CLV.

Through targeted onsite surveys, we gather valuable feedback from visitors about their experience with your brand. By understanding how they interact with your store, we can make data-driven improvements that enhance user experience and boost conversion rates.

We break down customer behaviour based on when they visit and how they interact with your brand. This cohort analysis allows us to identify trends and tailor marketing efforts that speak to the specific needs of each group, ultimately improving customer retention and CLV.

We meticulously analyse how your customers currently travel through your store, identifying friction points and opportunities for optimisation. By understanding the existing customer journey, we can refine it to increase conversions and AOV.

We improve your Customer Lifetime Value through

We design and map out how we want your customers to travel through your Shopify store, focusing on reducing friction and optimising each touchpoint. This customer-centric approach ensures a seamless experience that keeps shoppers engaged, encourages repeat purchases, and ultimately increases your Customer Lifetime Value (CLV).

Using both qualitative feedback from your customers and quantitative data from site performance, we develop and design your brand to better meet the needs of your best customers. Our approach goes beyond aesthetics; we create brand experiences that resonate with your target audience and drive long-term loyalty.

Instead of a full store redesign, we focus on iterative optimisations and A/B testing to continually improve your Shopify store. By analysing real-time data, we identify opportunities to enhance user experience, increase site speed, and streamline the checkout process. These small, data-driven improvements are designed to drive up Customer Lifetime Value (CLV), converting more visitors into loyal, long-term customers without the need for a complete overhaul.

We create bespoke features designed to meet the specific needs of your best customers, ensuring that your Shopify store provides a tailored shopping experience that keeps visitors coming back and spending more.

Our team sets up comprehensive email flows and campaigns within Klaviyo, strategically designed to increase CLV by nurturing customers at every stage of their journey, from acquisition to retention.

We manage your email marketing by utilising RFM segmentation to send targeted, personalised messages that resonate with your customers. This ensures you're delivering the right message at the right time, improving customer engagement and driving repeat purchases.

Using tools like Gorgias, we help you provide top-notch customer service that caters to your best customers. By resolving issues quickly and efficiently, we enhance customer satisfaction, retention, and Customer Lifetime Value.

Proven eCommerce Growth with Shopify CRO Strategies

With Blend Commerce’s tailored Shopify CRO and eCommerce Optimisation strategies, Shopify and Shopify Plus brands saw significant improvements. Our clients achieved higher Conversion Rates (CRO), improved Average Order Value (AOV), and boosted Customer Retention, driving long-term growth and profitability.
70% Average increase in [Revenue] over 12 months Find out more
37% Average increase in [Average Order Value] over 12 months Find out more
21% Average increase in [Returning Customer Rate] over 12 months Find out more

What Shopify Brands Say About Blend?

Our clients have experienced tangible improvements, from higher conversion rates to increased customer retention. With our expert guidance and data-driven Shopify CRO strategies, we’ve helped Shopify stores grow across every key metric.

  • Blend has been a game-changer for us at Droplette. Their deep understanding of Klaviyo and the Shopify ecosystem has proven indispensable, resulting in significant enhancements in customer retention, LTV, and conversion rates.The value Blend brings is truly remarkable – they've managed to propel our key metrics upwards, turning ideas into results with impressive speed and efficiency. Their responsiveness and proactive approach have made them feel like an extension of our team, always ready to provide valuable insights and innovative solutions.On top of their technical expertise, the genuine warmth and friendliness of the Blend team stand out. Working with them has been a pleasure; they're more than just a service provider, they're a vital part of our success story.For anyone in e-commerce, I highly recommend Blend. Their dedication, knowledge, and impact on our bottom line are simply invaluable.

  • We use Blend for design work, dev work, strategy and can confidently say that Blend are a great team to work with. Their communication is excellent, always going the extra mile to make things clear and transparent. Always going above and beyond with their work. Often pointing things out that we could improve and sharing their experience at no extra cost.Not only are Blend continuously improving our business and metrics, I personally am learning every-time I speak to them. Can't thank the team enough.

  • We have been working with Blend for a couple of years now and are always happy with their work. Website theme development, email marketing, site speed testing, and SEO.. Blend is a go to boutique agency for anything Shopify related. We have grown with them from roughly $3M in annual sales to over $10M last year. Genuinely nice people and we highly recommend them.

  • Consistently incredible team to work with - we have used Blend on and off for a number of years and have always been impressed with the speed and quality of their work. Would highly recommend for any ecom business!

  • Blend are a great email agency who have set up all of our flows, templates and provided us close guidance on our campaign management and list management as well as strategy around all things email growth in Klaviyo. They have been really supportive of the brand through the fast growth we have seen as well as being flexible with suggestions and budgeting of work so we can make choices together. We would recommend you get in touch with Blend if you are looking to improve your email marketing and Ecommerce growth tactics.

  • Blend has been a fantastic partner for us over the past 15 months, taking us FROM the free Shopify template that I had used to launch the business TO an industry-leading site that is both highly impactful and includes some truly innovative home-designed featured.As other reviewers have mentioned, Blend is universally full of good human beings that are a pleasure to interact with. In terms of working style, they have consistently stepped up to make sure that there work hits a high quality bar, and have increased that bar as the agency has scaled. They've also act as overall business consultants, bringing us ideas and opportunities that wouldn't naturally come to our small team. Look forward to working with the team as we go big in the next few years.

  • Blend are a very responsive, knowledgeable, and professional agency. They know how to get things done and they always does their best to help.

  • We've been working with Blend for well over a year now. We were looking for a growth agency with excellent experience in Shopify, and Blend has most certainly fulfilled that need.They have truly been an extension of our digital team over the past months, providing complete re-designs of key areas across our websites, countless optimisations, and ongoing improvements and maintenance.From their development support to design and marketing, they have exceeded expectations and driven great results. They're true digital experts, as well as being the most friendly and supportive team.Special mention to Kelly, who is the loveliest and most helpful human you’ll have the pleasure of working with, her ability to ease stress and communicate even the most technical of updates knows no bounds.If you’re looking for an honest agency that goes above and beyond, Blend is most certainly the team for you, I can’t recommend them highly enough.

  • Blend is extremely helpful, timely, and professional. They are e-commerce must! They are extremely knowledgeable and I would recommend you have them audit your email marketing.

  • The Blend team were an absolute delight to work with and far exceeded our most elevated expectations. We knew from our initial call with Peter that we were in for a treat when he took the extra time to fully understand our business, making suggestions to address near term business challenges and reduce the risk of other future challenges. We’ve gotten heaps of praise since we relaunched our site and our conversion rate is also tracking considerably higher. We look forward to continuing work with Blend.

  • I have been using Blend Commerce for a few years now. Initially, they performed the new site build on Shopify and have been upgrading and performing maintenance. Blend have been by far the best web development agency I've used (out of 5-6 others). What I like best about Blend is that they go above and beyond just doing the job. They send ideas my way, how things can be improved, best practices and things that have worked well with other clients. Highly recommended!

  • We started our journey with Blend over several years ago. We were in need of a company who worked with and had great knowledge of Shopify themed stores. Since our initial project, Blend has helped us achieve our website redesign, implementation of our marketing platform Klayvio, and constant website improvements and maintenance. Blend has the most friendliest and professional teams. We highly recommend them.

  • A positive experience. In the past, I have been disappointed with agencies. Blend is different. G'Anne and Carmen have been handling my account for the creation of a Recommendation Engine and Email flow. They are both friendly, polite, accommodating, responsive, and smart. I am very pleased with the Recommendation Engine design and waiting on the email flows which should be great. There is no ego in this firm, just the desire to please. I will definitely be working with Blend again!

  • We had an amazing experience working with Blend on a quick Shopify build that we needed to launch in about a month before a major industry event. There were a few non-standard options we needed for our product pricing to work on the platform. These went beyond the “normal” capabilities of Shopify Basic, but Peter and the team at Blend were able to find solutions and quickly implement them. I really liked how in the loop we felt during the whole process. A lot of times a development agency is very communicative when they are selling you on their services, but then the communication gets worse and worse, as they begin the actual development. Blend explained what they were going to do, did it, then even showed us videos after implementation of the new development working as expected. That’s just a service level way beyond what most other development agencies ever delivery. I’d recommend anyone looking for a Shopify development partner to have a conversation with Blend Commerce. It will be worth your time.

  • I could not properly execute my vision without Blend Commerce. Their attention to detail and .liquid programming knowledge is second to none. With regularity, they make the impossible happen. If you ever say "well Shopify can't do that" I'd ask Blend first, because it probably can with the right people involved. I have built three stores with them now over five years, and I won't be going anywhere else.

  • I'm the founder and owner of NI Candle Supplies - we provide a unique customer experience in the wholesale candle making supplies industry. I commissioned Blend Commerce to create a website that was both user-friendly and appealed to both B2B and B2C users, It was also crucial that it was easy for us to manage, especially with having to juggle the other elements of running my business. As a result of working on the Shopify store setup, we have an amazing website that has received a lot of positive feedback, sales are going well and we are really pleased with how everything has come together. It was great to work with a small, yet knowledgeable team - something that competitors could not necessarily offer us. Adam (who leads the marketing team) has great marketing skills and our blog posts are brilliant! Peter knows the development side inside out! We really appreciated the on-going support following launch, and this was very useful as we strive to grow the business rapidly. We also feel that the ability to access social media management services through their sister company, Blue Pineapple, was fantastic - it's so much easier to have everything in one place!If you're looking to launch your Shopify store, I'd absolutely recommend Blend Commerce. Blend took our dream and made it a reality, one that has come together even better than we could have possibly imagined. We are blown away by not only our website but how all of our marketing and...

  • We are a health food and nutrition business based in Germany and decided to work with Blend to help us improve the user experience on our Shopify Plus store. Since working with the Blend team in 2018, the Blend team have provided outstanding work on our theme and developed highly personalised features. These have included optimisation of our product page, navigation and review features.In addition to this, we have also worked with Blend to optimise our sales and marketing funnel. Blend has provided us with a highly responsive design for our cart page and optimised the customer journey to checkout. Blend’s work is always to the highest level, and we have been impressed by their ability to quickly resolve issues, even when those issues have required involvement with third parties.We are highly appreciative of the work Blend has completed and their solid communication and support. We are definitely going to continue our relationship with Blend and look forward to our next project with the team.

  • A few months ago I was on the hunt for an agency to do our store redesign. My one key goal was that I needed to INCREASE MOBILE CONVERSIONS in a big way.When I began talking to Shopify agencies, I started to stress about the project. I sure most merchants know how that feels.My big fear was that it would be a never-ending project and that I might end up with something worse than what we started with… and I had visions of costs getting out of control for hidden "extras" that I didn't even understand.I had worked with Blend Commerce on a few small projects, and ultimately decided to hire them for the big job! We started with a store wireframing and then a roadmap for our store redesign. Their roadmap service outlined a firm scope of work and fixed cost for the project before I committed to the redesign.My big issue was that our mobile traffic was growing fast, and we needed to improve mobile conversion. When I started thinking about a new site, our mobile traffic was 70%. By the time we hired Blend our mobile traffic was around 80%, and my mobile conversion was averaging less than 2%, so it was obvious that I needed to take action and fast.After working with Blend as a partner, I can say that I really didn't experience any of the horror stories I've heard about and was afraid might happen. In fact, we've had some great improvements since launching...

  • Being based in Australia, we were initially sceptical about working with a Shopify development partner so far away. Different countries, different currencies, different cultures.We needn’t had worried at all about working with Blend. By means of introduction to the project, Kivari, the label, is an Australian bohemian-luxe fashion brand. Designed for the modern free-spirited bohemian woman. Due to a solid growth period and in order to continue this level of growth, the brand needed a refresh, starting with the website. We were ultimately aiming for a cleaner design to really highlight the amazing photography and garments, and created a better user experience. Crucially, we needed advanced backend controls to improve internal efficiencies as we grew.After working with Blend for a very short period, I found that communication wasn't a problem nor a blocker. I loved the fact that I was able to speak and communicate directly with the lead developer on the job, who also acted as the project manager.We felt that this was a big point of difference in the management of the project, not offered by other comparable Shopify Expert agencies.As a result of the project, we now have an exceptional mobile responsive website that is easy to use, even for internal stakeholders with little Shopify experience. We have a new theme which can be easily edited in the future but currently serves the purpose of showcasing our garments and branding effectively. In essence, we’ve been able to add a great new asset to our business.In addition to...

  • U Suck at Golf is a lifestyle apparel company geared toward the average everyday golfer. Our goal is to bring out the lighter side of the game with funny and unique products that every weekend golfer can relate to, while still offering the quality that our customers will trust on and off the course. USAG started out of the passion for embracing this f***ed-up game and to move away from all the seriousness and stigmas that are often associated with the sport. It started with one viral t-shirt and almost a year later here we are with over 10,000 shirts shipped.After the success we saw in the first year, we felt that we were really leaving a lot on the table as we had no experience in building out a site or brand whatsoever. We contacted Blend Commerce in hopes of improving the overall trustworthiness of our website. This included things such as branding, navigation, and optimization for conversions. Blend Commerce were amazing, to say the least. Their lead developer, Pete, worked with us every step of the way to develop a website that we were happy with and on the same page with. He completely restructured the navigation, which is flawless right now and added an “ease of use” for the customer. We also gave the site a more branded feel by incorporating consistent fonts and color schemes. Last, we restructured the product pages to add “trustworthiness” and give our customers confidence in shopping with us.We saw an immediate...

  • I approached Blend with a very complex project for Certainly Wood earlier in the year. They went into great detail on the project requirements, took time to understand our systems, and scoped a detailed plan for delivery. The design phase was equally efficient; the Blend team understood our brand and designed the website better than we initially imagined.Despite a delay in starting, the final product was excellent, and their follow-on support was impressive. After handover, they continued monitoring our orders to ensure everything functioned as expected. We were grateful for this additional support.Blend was refreshing to work with, striking a balance between expertise and personalised care. I can highly recommend them.

1 of 15

Awards

  • CRO Agency of the Year Award for Shopify conversion optimization

    CRO agency of the year

  • Shopify CRO Agency of the Year recognition

    CRO Agency of the Year

  • eCommerce Agency of the Year award for Shopify growth

    eCommerce Agency of the Year

  • Dev Agency of the Year medium category for Shopify development

    Dev agency of the year (medium)

  • Top eCommerce Agency of the Year award for Shopify

    eCommerce Agency of the Year

  • Small Agency of the Year award for Shopify CRO services

    Agency of the Year (small)

  • Innovative Agency of the Year award for CRO and Shopify solutions

    Innovative Agency of the Year

  • Small Agency of the Year for Shopify growth solutions

    Agency of the Year (small)

  • Innovative Agency of the Year in eCommerce CRO for Shopify

    Innovative Agency of the Year

  • Retail/eCommerce Website of the Year award for Laura James site

    Retail / eCommerce Website of the Year - laura-james.co.uk

  • Small Employer of the Year award in the Shopify industry

    Employer of the year (small)

  • Medium Agency of the Year award for Shopify solutions

    Agency of the year (medium)

  • Small Agency of the Year for Shopify eCommerce services

    Agency of the Year (small)

  • Business Enabler of the Year for Shopify eCommerce CRO

    Business Enabler of the Year

More about our Shopify CRO Agency Services

Unlock Shopify’s Full Potential with CRO

As a top Shopify CRO agency, Blend Commerce specialises in driving growth through precise, data-backed Conversion Rate Optimization (CRO) strategies. If your Shopify store is struggling to maintain conversions, our team can help turn traffic into sales by optimizing the entire customer journey.

By combining our deep expertise in Shopify CRO and eCommerce strategies, we identify key pain points and implement tailored solutions that boost your Shopify store’s performance. Whether through split testing, UX enhancements, or personalization, Blend Commerce ensures your store is optimized for success.

What Does Our CRO Process Look Like?

Our CRO audit covers everything from your site’s user experience to its checkout process, identifying areas that could be stopping your visitors from converting. We'll deliver both quick wins and long-term strategies designed to drive revenue. Want to see what this can do for your bottom line? Let’s talk about how our Shopify CRO services can increase your conversion rate.

Why Choose Blend Commerce as Your Shopify CRO Partner?

When it comes to selecting a top Shopify CRO agency, Blend Commerce stands out because we understand the unique needs of Shopify merchants. With over a decade of experience in conversion rate optimization for Shopify stores, we know that improving CRO isn’t just about increasing traffic—it’s about making every visitor count.

We focus on strategies that drive sustainable growth. Whether it’s optimizing your product pages, reducing checkout friction, or enhancing customer retention, our CRO services help you improve key performance indicators like Average Order Value (AOV), Customer Lifetime Value (CLV), and Purchase Frequency.

Learn more about what sets us apart in Shopify Agencies UK: The Ultimate Guide to Finding the Best Shopify Agency.

Data-Driven Shopify Conversion Rate Optimization

At Blend Commerce, our approach to conversion rate optimization for Shopify is grounded in data and results. Our CRO audits uncover areas of improvement within your Shopify store by analyzing customer behaviors, checkout processes, and overall site performance. We then create a tailored roadmap to help boost your conversion rates and maximize your store's potential. With a focus on both quick wins and long-term strategies, our CRO methods ensure consistent growth for your Shopify store.

Building Trust Through Proven Shopify CRO Strategies

Our Shopify CRO approach isn’t just about boosting metrics—it’s about building trust with your customers through seamless user journeys and data-driven improvements. By analysing your customers’ behaviour, we identify friction points and eliminate them, creating an optimised experience that converts. At Blend Commerce, our CRO expertise ensures your Shopify store not only performs better but also creates lasting relationships with customers. Discover how our CRO programs consistently drive results.

Enhancing Shopify User Experience for Maximum Conversions

At Blend Commerce, we know that user experience is key to converting visitors into customers. Our Shopify CRO strategy dives deep into understanding customer journeys, from initial visits to final purchases. Through detailed heatmap analysis, session recordings, and A/B testing, we fine-tune every element of your Shopify store, ensuring a smooth and engaging experience that encourages conversions. Ready to turn visitors into loyal customers? Let’s talk about optimising your Shopify store.

Driving Long-Term Growth Through Data-Driven CRO

At Blend Commerce, our eCommerce CRO Agency approach goes beyond quick wins. We leverage data-driven insights to ensure long-term, sustainable growth for your Shopify store. By analysing customer behaviour, A/B testing hypotheses, and utilising Google Analytics, we uncover hidden opportunities that boost conversion rates, Average Order Value (AOV), and customer retention. Partner with us, and experience data-backed strategies that push your Shopify store to new heights.

Optimizing for Customer Retention and Lifetime Value

Your Shopify store’s growth isn’t just about new customer acquisition; it's about creating lasting relationships with your existing customers. At Blend Commerce, we specialize in Shopify Conversion Rate Optimization with a focus on customer retention and increasing Customer Lifetime Value (CLV). Through targeted retention strategies, such as personalized experiences and seamless user journeys, we help eCommerce brands retain more customers, maximise repeat purchases, and boost their lifetime revenue potential.

Expert Shopify CRO Audits

If you want to unlock the full potential of your Shopify store, you need a comprehensive CRO audit. At Blend Commerce, we dig deep into your Shopify site’s data, identifying key bottlenecks that might be affecting your conversion rate. From user behavior to checkout flow, we analyze every aspect to uncover areas for improvement. Our audits provide actionable insights that lead to increased sales, higher Average Order Value (AOV), and optimised customer journeys.

Top Shopify Agency Services Tailored for Growth

As a top-rated Shopify CRO agency, our services are specifically tailored to drive growth for eCommerce brands like yours. Whether you're looking for comprehensive conversion rate optimization or expert Shopify development, we’re here to ensure that your Shopify store reaches its full potential.

Our Core Services:

By working with us, you ensure that your Shopify store is optimized for sales, customer satisfaction, and long-term growth.

Elevate Your Shopify Store with Conversion Rate Optimization

At Blend, our Shopify conversion rate optimization services are designed to transform your store’s performance. We don’t just optimize for sales; we enhance every touchpoint to create a seamless and delightful customer experience. Through data-driven strategies, A/B testing, and user journey analysis, we deliver measurable results that keep customers coming back.

Explore how we can boost your store’s performance with our CRO services.

FAQs about Shopify Conversion Rate Optimization

What does CRO stand for in Shopify?

In Shopify, CRO stands for Conversion Rate Optimization, which is the process of improving various elements of your online store to increase the percentage of visitors who complete a desired action, such as making a purchase or signing up for a newsletter. CRO strategies focus on enhancing user experience, optimizing site speed, simplifying navigation, and removing barriers to conversion, ultimately helping Shopify store owners drive more sales and grow revenue.

What is CRO in Shopify?

In Shopify, Conversion Rate Optimization (CRO) refers to the practice of systematically improving your online store's performance to boost the percentage of visitors who make a purchase or take another desired action. CRO strategies include optimizing site speed, refining product pages, simplifying navigation, and running A/B tests to ensure a seamless customer experience. By focusing on CRO, Shopify store owners can significantly increase sales, customer retention, and overall business growth.

What are CRO agencies?

CRO agencies are specialized businesses that help companies improve their website's performance by increasing the proportion of visitors who take desired actions, such as completing a purchase or signing up for services. These agencies use data-driven techniques, A/B testing, and user behavior analysis to identify and eliminate friction points on websites. For Shopify stores, CRO agencies focus on optimizing product pages, checkout processes, and customer journeys to maximize conversions and improve metrics like Average Order Value (AOV) and Customer Lifetime Value (CLV).