eCommerce CRO Agency for DTC Brands

Is Your Shopify Store Underperforming?

Even the best Shopify stores can leak revenue. If any of these issues sound familiar, you're not alone, and a smart Conversion Rate Optimization (CRO) strategy can help.

Benefits of working with a Shopify Plus CRO Agency

Brands that work with Blend

CRO turns the traffic you already have into more customers. Instead of pumping more budget into ads, you get more value from every visit. Lifting conversion rates, raising ROI and ROAS, and lowering CAC.

Here’s what founders and eCommerce Directors achieved with Blend after 12 months:

  • 70%

    Average increase in Revenue

  • 37%

    Average increase in Average Order Value

  • 21%

    Average increase in Returning Customer Rate

Key Components of CRO for Shopify Plus

The 6 Step CRO Playbook for Results

CRO is a disciplined, data‑led way to improve. Through testing and user research, you learn what real visitors prefer and act on facts, not opinions. Those changes naturally create a cleaner, more helpful experience. Over time, the gains compound, giving you a site that sells more and relies less on paid ads for growth.
  • 1

    Define the Goals

  • 2

    Analyse the Data

  • 3

    Generate Hypothesis

  • 4

    Plan & Prioritise

  • 5

    Implement & Test

  • 6

    Learn & Iterate

Shopify CRO Agency Services For Profitable Growth

How Blend Helps You Drive Profitable Growth

Every Shopify store has hidden friction that holds back revenue. From messaging and layout to checkout experience and post-purchase retention. We identify what's blocking performance, and then implement the changes that unlock measurable, scalable growth.

eCommerce CRO Audit

CRO Insights & Roadmapping Service

A strategic CRO audit that identifies what is blocking sales and a prioritised roadmap on how to fix it. Based off data and evidence.

  • Data & behaviour analysis (GA4, Heatmapping & Session Recording)
  • UX & CRO heuristic review of PDP, PLP, cart & checkout
  • Prioritised test roadmap with projected ROI
  • Know exactly what to fix first for measurable impact

Ongoing CRO Services for Companies

CRO Implementation Service

Design, Development, and A/B testing to ship improvements fast. Tight QA. Zero drama. Real uplift.

  • Your roadmap put into action by our CRO strategists, designers, and developers.
  • A/B test creation, QA and monitoring with proper power
  • UI/UX optimization built for speed, clarity and conversion
  • Monthly reporting, learnings library and safe roll-outs

Not sure where to start?

What is Conversion Rate Optimization (CRO)?

The CRO Buy Trifecta™ Framework

eCommerce Conversion Rate Optimization (CRO) is the strategic process of improving how your online store turns visitors into customers. By optimizing and balancing all the core eCommerce growth levers.

It's not just about optimizing Conversion Rates (CR). You also want to optimize your Average Order Value (AOV), Purchase Frequency (PF), and Customer Retention Rates (CRR). We call this the Buy Trifecta™.

Most brands try to "fix" one of these areas and end up breaking another. They might pile on upsells to a site that can barely convert a first-time buyer, or dump money into loyalty programs before AOV is healthy.

Our approach: find the Buy metric that's bleeding most, your personal "Metric on Fire", and fix that first. By optimizing the right lever at the right time, we help you increase conversions, average order values, and retention together for compound growth.

Top CRO Agency

Why choose Blend as your Shopify CRO agency?

We understand that choosing the right agency is a major decision. So here are the 5 things that make us uniquely positioned to deliver consistent, measurable results and align fully with your goals.

1 of 5

Multi-Award Winning Shopify CRO Agency

Our Recent eCommerce & CRO Industry Awards

This recognition means more than the trophies to us. It’s validation of our commercial-first approach, our proprietary frameworks, and core commitment to measurable ROI for every client we work with. See the work that won us these awards.

Judges comments

  • Best CRO Agencies 2025 - Blend Commerce

    CRO Agency of the Year 2025

    “An exceptionally strong and well-structured agency that consistently exceeds objectives. Blend Commerce demonstrates mature, transparent processes and a deep, data-driven approach that builds real confidence in their work. A savvy, highly capable agency deserving of recognition“
  • Best CRO Agency 2025 - Blend Commerce

    Standout CRO Agency of the Year 2025

    “This agency sets the benchmark for CRO excellence, combining a clear and repeatable process with platform-specific expertise. With outstanding case studies, transparent data, and impressive performance uplifts, Blend Commerce demonstrates both operational maturity and meaningful business impact.”
  • Best Shopify Agency in the UK 2025 - Blend Commerce

    Small Agency of the Year 2025

    “It’s incredibly refreshing to see an agency not only delivering results but doing so with the rigour of solid processes and documentation at its core. The long-standing client relationships and impressive audit-to-retainer conversion rate are clear indicators of consistent value and deep client trust. On the technical front, the custom subscription and tiered gifting solutions reflect real platform mastery, going far beyond out-of-the-box Shopify builds.”
  • Best UK Shopify eCommerce Agencies 2025 - Blend Commerce

    Medium Agency of the Year 2025

    “Blend Commerce impressed us with its focused proposition and a rigorous experimentation process that was both easy to understand and replicate. The team’s clarity of focus and strong project planning were evident throughout, driving excellent results not only internally but also for clients.”

Shopify CRO Agency Reviews

Client Reviews

Read some of our CRO agency reviews and video testimonials to see and hear what it's like working with a multi-award winning Shopify and Shopify Plus CRO Agency. Our clients are based across the globe in the UK, USA, Canada, Europe, Australia and more.

Conversion Rate Optimization FAQs

What is a Conversion Rate Optimization Agency?

A Conversion Rate Optimization (CRO) Agency helps eCommerce brands turn more visitors into paying customers. Instead of chasing more traffic, a CRO agency improves how well your existing traffic converts, through analytics, user behaviour insights, and A/B testing.

What does a CRO agency actually do?

A CRO agency identifies what’s stopping visitors from buying, tests changes to fix those issues, and measures the impact on sales. At Blend, that means using tools like Microsoft Clarity, GA4, and Intelligems to track behaviour, run experiments, and roll out data-backed improvements.

What makes Blend different from other CRO agencies?

We’re a Conversion Rate Optimisation Agency built specifically for Shopify brands. Our entire process is in-house, strategy, design, development, and QA, so you get full accountability, faster delivery, and measurable commercial outcomes.

How much does a CRO agency cost?

Pricing depends on the size of your store and the depth of work required. Blend’s projects typically start with a one-off CRO Audit and Insights Roadmap, followed by ongoing monthly optimisation. Every recommendation is backed by data and ROI projections before testing begins.

What does CRO stand for?

CRO stands for Conversion Rate Optimization. The process of improving how effectively a website turns visitors into buyers. It’s a continuous cycle of data analysis, hypothesis testing, and refinement.

What are the benefits of working with a CRO agency?

A CRO agency helps you increase revenue without increasing ad spend. By improving on-site conversion rates, you lower acquisition costs (CAC), lift Average Order Value (AOV), and boost Customer Retention Rate (CRR), all leading to higher lifetime value and profitability.

Is Blend a Shopify CRO Agency?

Yes. Blend Commerce is a multi-award-winning Shopify CRO agency trusted by global eCommerce brands. We specialise in turning analytics into action and ensuring every website improvement drives measurable business growth.

How do I know if my store needs CRO help?

If traffic is steady but sales aren’t growing, or you’re relying heavily on paid ads to stay profitable, it’s time to look at CRO. A quick CRO Mapping Call with our team can reveal where your site is leaking revenue and how to fix it.

CONTACT US

Get in touch with the Shopify CRO experts at Blend Commerce

5.0 on Reviews.io

CONTACT US

Get in touch with the Shopify CRO experts at Blend Commerce

Here’s what to expect:

  1. After you get in touch, one of the Blend Directors will reach out within 1 business day.
  2. We'll ask for more detail about your business to assess whether Blend is the right fit, and if not, we'll recommend someone who is.
  3. If it looks like we can help, you’ll be invited to a call to dig into the challenges you’re facing and the numbers behind them.
  4. From there, we’ll outline clear steps to help get things on track.