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The CAC Defence Checklist
The checklist that shows you how to make your website finally pull its own weight, so you can scale without getting slaughtered by rising Customer Acquisitio...
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The A/B Testing Kit v1.2
A practical tool for running effective eCommerce optimisation experiments. Designed from the format we use at Blend - to focus your thinking, measure wh...
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Card Sorting Research Simulator
Run detailed card sorting research in under 3 minutes to improve navigation, boost conversions, and skip the £10k fee.
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The On-Site Social Video Content Playbook
How and where to repurpose social video content, yours and your customers’, to increase conversions, build trust, and maximise your content investment.
Video testimonials
Blend delivered the most in-depth CRO audit we’ve had, more than doubled testing velocity, drove KPI gains, and their fast, reliable devs kept zero prod issues. Want to move the needle? Pick Blend.
Will W.
How will your CRO strategies increase our store’s revenue?
Our top priority is making sure our strategies truly impact your revenue. We know that's what matters, and we’re focused on delivering results you can see.
We totally get it—there are so many agencies out there promising big results, but you need to see concrete numbers that actually move the needle. That’s why our approach is all about transparency and alignment with your goals.
Our approach is laser-focused on boosting your main revenue drivers: conversion rates, Average Order Value (AOV), customer retention, and purchase frequency. We don’t rely on hunches; we use data-driven A/B testing and carefully crafted improvements to make it easier for visitors to become customers. Plus, we track all results in real-time so we can make adjustments along the way to get the best possible outcomes.
Instead of generic tactics, we examine your store’s specific customer journey to see exactly where we can make impactful changes. We’re experienced in CRO and understand how to make a Shopify store work at its best to drive sales.
With Blend, this isn’t a one-time setup. We’re here for consistent, ongoing improvements that stack value over time. You'll see steady updates and clear reporting, so you know exactly how our strategies are driving your revenue up.
How can you ensure your efforts have a tangible ROI?
Many agencies make big promises, it’s only fair to expect a clear path to real results.
While we’re upfront about the fact that we can’t guarantee results due to external factors, like shifts in the market, seasonal trends, ad strategy changes, etc., our process is designed specifically to minimise those risks. It’s our responsibility to make sure our processes and strategies help mitigate these risks for you and drive meaningful ROI for your business.
Our approach starts with a deep-dive CRO audit, where we identify the biggest opportunities for impact. From there, we don’t just apply generic fixes; we focus on tried-and-true strategies that have won for other businesses. We don't rest on our laurels and think that just because they worked for others, they will work for you.
This is why we implement A/B testing and continue to monitor data. By constantly tracking results, we stay adaptable and ensure we’re aligned with your growth goals every step of the way.
Blend’s approach is thorough and data-driven, so you can count on a clear, consistent process aimed at driving tangible ROI. Our method has a strong track record, and while we can’t predict every outcome, our goal is to give you the confidence that our approach will make a real difference.
How quickly can we expect to see revenue growth?
We know that any investment needs to show results as soon as possible, and we’re aligned with that. While there are variables we can’t control, like traffic fluctuations or ad spend, our work is structured to prioritise ‘quick wins’ where we can and set up longer-term, sustainable growth.
Our process is phased. We begin with a detailed analysis to find the highest-impact areas first. From there, we implement proven CRO strategies, like A/B testing and navigation improvements, to convert more of your visitors into paying customers quickly. Many clients see positive changes in metrics within the first couple of months, and we build from there.
We’re experts at tracking performance and adjusting the strategy in real-time, which helps us maintain momentum and stay focused on revenue goals. While results will depend on your business's unique factors, our approach is grounded in consistency and transparency, giving you a clear view of progress along the way.
So, while we’re always aiming for early wins, our structured and data-driven approach ensures that growth is both measurable and lasting.
How do we know your past successes will translate to our business?
We’re confident in our approach, but we know your business is unique and deserves a tailored strategy. That’s why, rather than relying solely on past successes, we use our tried-and-tested PECTI Framework to ensure every recommendation we make aligns specifically with your business goals.
We understand the importance of seeing proven results, so we focus on driving actions that show immediate and measurable impact. Every recommendation is data-driven and geared toward tangible outcomes, whether it’s increasing conversion rates, boosting AOV, or improving customer retention.
With the PECTI Framework, we prioritise actions based on the Proof or Confidence we have from previous successes, the Ease of implementation, the Cost involved, the Time required, and the potential Impact on your store. This approach gives us a solid foundation to deliver results aligned with your goals, grounded in what has worked before and adapted to your business.
Ultimately, each recommendation is built for you, and you’ll have full transparency as we work to achieve your unique growth objectives.
What kind of ROI benchmarks can you provide for our industry?
We understand how important it is to see a proven path to ROI, especially one that resonates with your industry. Our Scorecard metrics, based on our client results over six months, show average uplifts of 78% in Conversion Rate, 29% in Average Order Value (AOV), 9% in Purchase Frequency, and a 21.3% increase in Customer Retention Rate (CRR). While we’ve seen some impressive outlier wins that may elevate the overall averages, we’re consistently achieving substantial growth across our client base, proving the value of our approach.
To further explore potential outcomes, our CRO ROI Calculator uses industry benchmarks (which our team consistently outperforms). Additionally, our CR & AOV Potential Calculator provides a perspective on growth based on heuristic data and your opinion-based insights rather than concrete data. Although it’s essential to note these tools are intended only to give a perspective on potential and not financial guarantees, they can help illustrate possibilities based on qualitative data.
By combining these insights with our PECTI Framework, we ensure that each hour and resource is directed toward the optimisations with the highest potential impact, consistently delivering results that matter for your business.
Why is CRO worth the investment compared to other digital marketing channels?
This is a question we often get, especially with so many digital channels to consider. CRO, or Conversion Rate Optimisation, is unique because it focuses on maximising the value of the traffic you already have, unlike other channels that continually require new spending to drive visitors.
We know budgets can be stretched across multiple channels, so we emphasise CRO to ensure those dollars work harder for you. CRO doesn’t just bring visitors to your site; it converts them. By optimising elements like user experience and purchase flow, we help turn more of your current traffic into actual customers, which adds immediate and compounding value.
With Blend’s CRO process, we start by identifying the highest-impact opportunities for your store, using strategies backed by data and insights from similar eCommerce brands. Our focus is to create sustainable growth that drives results long after the initial optimisations are implemented.
Regarding return, CRO tends to work alongside your other marketing efforts, making them more effective and generating more revenue per dollar spent. This means you get more out of each campaign, and ultimately, you’re building a stronger foundation that makes every channel more valuable.
We’re concerned about additional costs, how do you manage this?
We completely understand the concern about unexpected costs. Nobody likes surprises on the budget front. Our goal is to be as transparent and predictable as possible, so we put a lot of effort into scoping accurately from the start.
From experience, clear planning and open communication are the best ways to avoid scope changes. So, we work closely with you to define your goals and key priorities upfront. This allows us to set a realistic scope and keep things as streamlined as possible.
Sometimes, we may recommend third-party apps or tools to help achieve your objectives, which would come with their own costs. But rest assured, we only suggest tools that we genuinely believe will have a positive impact on your ROI. You’ll always have the option to assess each recommendation on its merits, so you’re only adding elements that truly add value.
If additional adjustments are ever necessary, we’re proactive about discussing them early. Our approach is to outline what’s essential and what can be adjusted within the current scope before recommending any added work, so you’re always in control.
With Blend, you can expect clear check-ins throughout the project. If any new ideas or changes come up, we handle them collaboratively. This way, we manage both expectations and costs, ensuring you only invest where it truly adds value.
How do you ensure that the hours we pay for each month are used effectively?
Ensuring your investment is used effectively is a top priority for us. With any monthly commitment, you want to feel confident that every hour is spent in a way that drives value for your business.
To achieve this, we use our PECTI Framework to make sure we’re focused on high-impact actions. PECTI prioritises each task based on Proof—our confidence in the results from similar projects we’ve executed; Ease of implementation to keep tasks moving smoothly; Cost, where we evaluate any third-party apps we might recommend, ensuring they’re worth it for your goals; Time required to complete each task efficiently; and Impact, how much we believe this task will boost your key metrics and performance.
Each month, we’ll provide an action plan, ranking tasks by PECTI, so we can focus on the most valuable and impactful work first. And because we continuously review and adapt, our time is always spent where it delivers the best ROI.
In short, with Blend, you’re not only getting expertise but a systematic approach that’s transparent, targeted, and consistently directed at delivering growth for your business.
How much of our team’s time will be required for this process?
Minimising the time demand on your team is a priority, as we know your resources are valuable.
We completely understand the concern about team bandwidth, our approach is designed to be as self-sufficient as possible. From our experience, we know that the most effective CRO processes allow our team to work autonomously with only occasional input from yours. This means we handle most of the heavy lifting in the background, only asking for your team’s insights when they’re truly essential to moving the project forward.
To keep things smooth, we organise our process around key milestones where your input will have the highest impact, like setting clear goals at the start, reviewing key findings, or confirming any recommendations that align with your brand. We clearly communicate each request in advance to help with scheduling, ensuring any necessary input from your team is minimal and non-disruptive.
Ultimately, our goal is to keep CRO improvements efficient and effortless for you, so your team stays focused on their own priorities while we drive the process forward.
How do you prevent delays and ensure the project stays on schedule?
Staying on schedule and avoiding delays is something we prioritise highly because we know timely results matter.
We completely understand the importance of keeping things moving without any holdups. That’s why we follow a structured approach designed to streamline communication and reduce any potential bottlenecks.
Our team uses a project management system to set clear timelines, milestones, and responsibilities from day one. This system allows us to track progress in real-time and quickly address any issues. Additionally, we maintain regular check-ins with you to keep everything on track and transparent, ensuring we stay aligned with your goals.
With this approach, we can deliver reliable, timely progress updates while ensuring the project stays on course. When you work with us, you can feel confident that deadlines won’t slip, and we’re fully accountable for every stage of the process.
We’re concerned about this project dragging out like past experiences. What does your timeline look like?
We understand that past experiences with drawn-out projects can be frustrating, and we’re committed to a clear, efficient timeline from the start.
Our process is designed to ensure steady progress without dragging things out. When we begin, we establish a comprehensive timeline that breaks the project down into clear phases and milestones, which we communicate with you upfront. We also build accountability with regular check-ins so that you’re always updated on where we are in the process.
Our priority is to ensure that every phase delivers real value promptly, allowing us to complete the project on time. If any adjustments are needed, we communicate early and ensure that any changes align with your goals.
With our structured approach, you can expect a well-managed timeline that prioritises efficiency and keeps your goals front and centre, so there’s no chance of things lingering unnecessarily.
How do you handle it if our priorities shift or new challenges arise during the project?
We know things can change quickly, and priorities might shift – we’re here to work with you through that. With flexibility built into our process, we adjust to any new challenges.
Our PECTI Framework allows us to reprioritise effectively when changes occur. We assess every task based on its Proof or Confidence, Ease, Cost, Time, and Impact to ensure that we always work on the most valuable initiatives for your goals. This framework enables us to stay adaptable without losing sight of your key growth drivers.
When new challenges arise, we quickly adjust our approach, ensuring that our strategies align with your evolving priorities. We’re committed to open communication so you’re always informed of any adjustments and their impact on our overall plan.
With our flexible, data-backed approach, we ensure our strategies stay relevant, responsive, and aligned with your evolving business needs.
How will you address issues if optimisations don’t perform as expected?
We’re committed to both your results and the process that gets us there. We know optimisations don’t always deliver instant results, and it’s our job to adapt and adjust to keep us moving toward your goals.
Our approach is built on continuous monitoring and learning. When we test an optimisation, we closely track performance metrics, analysing each result to understand what’s working and what isn’t. This lets us address any gaps or unexpected outcomes in real-time.
If an optimisation doesn’t perform as expected, we use a structured troubleshooting process involving data analysis and, if needed, adjustments to our strategy. We rely on tested frameworks, like A/B testing, to ensure every change is based on insights rather than guesswork.
Through this transparent, data-driven approach, we ensure that any adjustments are targeted and deliberate, helping us pivot efficiently without losing sight of the end goal. This is all part of maintaining confidence in our process and consistency in our pursuit of your results.
What if we’re not satisfied with the progress halfway through?
We take your satisfaction seriously and understand that halfway through any project, you must see meaningful progress. We aim to ensure you feel confident in our direction and the results we’re achieving as we go.
We design our CRO process to be transparent, so you’re always informed about the work in progress and the impact we’re seeing. If, at any point, you’re not satisfied with the progress, we’re fully prepared to review, recalibrate, and align our strategy based on any feedback you have. This way, we can quickly adjust to meet your expectations and objectives better.
We monitor all metrics consistently, using clear KPIs to measure success along the way, so any necessary changes are data-driven. Our structured feedback checkpoints allow us to address any concerns promptly and keep the project moving in the right direction.
With Blend, you’re never left wondering about the value of your investment or the project's direction. Our regular communication and adjustment processes ensure we’re on the same page and moving steadily toward your goals.
How do you maintain consistent communication?
Consistent communication is one of our top priorities at Blend. We know how important it is for you to stay in the loop, so we’ve built regular, transparent updates into our process from the start.
From kick-off, we set up regular check-ins to discuss ongoing progress, share results, and review any data insights. Additionally, we provide you with access to a live project dashboard, where you can see the real-time status of ongoing optimisations, so you’re never left guessing.
We’re also here whenever you need us. Whether it’s a quick question or a strategic discussion, our team is just a message away. And if there’s a major development or opportunity, we proactively reach out to make sure you’re informed and can weigh in as needed.
Ultimately, our goal is to build trust through transparency and ensure you’re confident in the project's direction at all times. With Blend, communication isn’t just consistent; it’s built to foster collaboration and keep everything on track.
How can you ensure consistency and prevent team changes?
Ensuring consistency and building a strong, steady partnership with you is key. We know the frustrations of frequent hand-offs and high turnover, so we’re structured differently to maintain stability and a seamless experience.
Our team has a high retention rate, which means you’re working with skilled professionals who have been with us for years. Each person on your project brings extensive experience, ensuring that deep, hands-on knowledge is continually applied to your account. You’ll work closely with a dedicated Account Manager who oversees all day-to-day communications, but you’ll also have regular access to our Lead CRO strategist and lead Marketing Strategist, our Head of Design & Development, and our Managing Director.
This hands-on, multi-level approach diversifies your support team and ensures a depth of understanding from every angle. With regular involvement from these core team members, we not only maintain consistent communication but also deepen our collective knowledge of your goals and needs over time, reducing any risks related to hand-offs and providing you with a robust, informed team at every step.