Explore practical Shopify CRO tips, tests, and insights from Blend Commerce. Learn how to improve conversion rate, average order value, customer retention, and revenue per session by making it easier for shoppers to Buy Now, Buy More, and Buy Again.
Written by Peter Gardner, Blend Commerce Co-founder and CSO
A first-party Blend framework for diagnosing CRO data signals by identifying whether the problem sits in Messaging, Merchandising, Mechanics, or the overlap between them.
A breakdown of classic eCommerce VSL examples and why they work, from Dollar Shave Club and Poo-Pourri to Squatty Potty, Purple, Blendtec, Chatbooks, and more.
Seven lesser-known consumer psychology concepts that can improve eCommerce CRO, including single-option aversion, evaluability, feature fatigue, and purchase-risk notices.
AI search is making product pages work harder. This article explains why PDPs increasingly need to handle brand, category, product, trust, and conversion jobs on their own.
Shopify brands often have plenty of ideas but no clear order. This article explains how a CRO audit and roadmap help teams stop guessing and fix the right things first.
Most Shopify footers are treated as admin. This checklist shows how to turn the footer into a CRO, SEO, and support asset that removes final buying doubts.
A quick way to use AI to draft a business context file, helping teams get most of the structure completed before reviewing, correcting, and improving it.
A practical take on the prompt engineering hangover, explaining why newer AI models need clearer objectives, stronger context, and useful business memory.
A downloadable business context .md file that helps eCommerce teams brief AI with better information about their business, brand, customers, goals, and constraints.
AI can scale product copy, landing pages, emails, and ads, but without the right business context it usually creates more noise rather than better CRO work.
A guide to product comparison pages for eCommerce brands, showing how battle cards make buying decisions easier, improve SEO, and support conversion.
Your USP should make buying feel safer, not suspicious. This article explains how product claims can create hidden objections and how to reframe them.
Warm AI or search traffic does not stay warm for long. This article explains what product pages must answer to keep high-intent shoppers moving toward purchase.
AI traffic may still be small, but it can be highly qualified. This article explains why AI-referred shoppers often arrive warmer and closer to buying.
A first-party look at Blend’s newsletter subject line performance and why short, vivid, slightly strange subject lines often win the open.
A practical answer to whether accessibility helps CRO, explaining how accessible design improves usability, reduces friction, and supports more shoppers across markets.
A reader-led CRO newsletter prompt asking Shopify brands what they are stuck on, from PDP fixes and abandoned carts to AI tools, redesigns, and A/B test failures.
A short reminder that eCommerce growth can compound through one well-planned A/B test after another, without relying on a full redesign.
A short explanation of how small, consistent CRO improvements can compound month after month and help a DTC eCommerce business work toward 10x growth.
A practical CRO guide to setting free shipping thresholds that feel reachable, motivate helpful add-ons, lift AOV, and protect margin.
A practical guide to the upsell and cross-sell mistakes that hurt conversion, from asking too early and pushing too hard to prioritising revenue over profit.
Many eCommerce stores are not limited by traffic alone. This article explains why first-order value, AOV, and helpful upsells matter when CAC rises.
Not every CRO recommendation needs an A/B test. This article explains how to decide whether to test, implement, gather more proof, or reject an idea.
We find what’s stopping your customers from buying, prioritise the changes that matter, and put them into action.
Get in touch