Product Page & PDP CRO
Peter Gardner

Is Your USP Creating Hidden Customer Objections?

Your USP should make buying feel safer, not suspicious. This article explains how product claims can create hidden objections and how to reframe them.

Product Page & PDP CRO
Product Page & PDP CRO
Peter Gardner

How Product Pages Turn Warm AI Traffic Cold

Warm AI or search traffic does not stay warm for long. This article explains what product pages must answer to keep high-intent shoppers moving toward purchase.

Product Page & PDP CRO
AI Search & GEO
Peter Gardner

Why AI Traffic Could Become eCommerce’s Highest-Quality Traffic

AI traffic may still be small, but it can be highly qualified. This article explains why AI-referred shoppers often arrive warmer and closer to buying.

AI Search & GEO
A/B Testing & Experimentation
Peter Gardner

Why Short, Weird Email Subject Lines Often Beat Obvious Ones

A first-party look at Blend’s newsletter subject line performance and why short, vivid, slightly strange subject lines often win the open.

A/B Testing & Experimentation
Accessibility UX & Design
Peter Gardner

Does Accessibility Help With eCommerce CRO?

A practical answer to whether accessibility helps CRO, explaining how accessible design improves usability, reduces friction, and supports more shoppers across markets.

Accessibility UX & Design
Shopify CRO
Peter Gardner

Your CRO Agony Aunt Column: Send Us Your Store Questions

A reader-led CRO newsletter prompt asking Shopify brands what they are stuck on, from PDP fixes and abandoned carts to AI tools, redesigns, and A/B test failures.

Shopify CRO
A/B Testing & Experimentation
Peter Gardner

Compounding eCommerce Growth With Small A/B Tests

A short reminder that eCommerce growth can compound through one well-planned A/B test after another, without relying on a full redesign.

A/B Testing & Experimentation
Shopify CRO
Peter Gardner

How to 10x an eCommerce DTC Business With CRO

A short explanation of how small, consistent CRO improvements can compound month after month and help a DTC eCommerce business work toward 10x growth.

Shopify CRO
AOV & Merchandising
Peter Gardner

How to Set a Free Shipping Threshold That Lifts AOV Without Killing Profit

A practical CRO guide to setting free shipping thresholds that feel reachable, motivate helpful add-ons, lift AOV, and protect margin.

AOV & Merchandising
AOV & Merchandising
Peter Gardner

5 Big Upsell and Cross-Sell Mistakes That Hurt eCommerce Conversion

A practical guide to the upsell and cross-sell mistakes that hurt conversion, from asking too early and pushing too hard to prioritising revenue over profit.

AOV & Merchandising
AOV & Merchandising
Peter Gardner

Most Stores Don’t Have a Traffic Problem. They Have a First-Order Value Problem

Many eCommerce stores are not limited by traffic alone. This article explains why first-order value, AOV, and helpful upsells matter when CAC rises.

AOV & Merchandising

CONTACT US

Get in touch with the Shopify CRO experts at Blend Commerce

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CONTACT US

Get in touch with the Shopify CRO experts at Blend Commerce

hello@blendcommerce.com

Here’s what to expect:

  1. After you get in touch, one of the Blend Directors will reach out within 1 business day.
  2. We'll ask for more detail about your business to assess whether Blend is the right fit, and if not, we'll recommend someone who is.
  3. If it looks like we can help, you’ll be invited to a call to dig into the challenges you’re facing and the numbers behind them.
  4. From there, we’ll outline clear steps to help get things on track.