Explore practical Shopify CRO tips, tests, and insights from Blend Commerce. Learn how to improve conversion rate, average order value, customer retention, and revenue per session by making it easier for shoppers to Buy Now, Buy More, and Buy Again.
Written by Peter Gardner, Blend Commerce Co-founder and CSO
Blend reflects on A/B testing win rates, why surface numbers can mislead, and what matters underneath: test necessity, commercial impact, and learning loops.
A downloadable CRO recommendations documentation template adapted from Blend’s CRO Agent framework, built to carry insight logic through to implementation.
Even the right CRO insight can fail if the recommendation is vague. This article explains why detailed documentation improves test execution and A/B testing win rates.
Google Search Console is not just for SEO. This article explains how to use query data to understand intent, diagnose page-message mismatch, and document CRO insights.
A first-party Blend story about changing from CRO to Customer Value Optimisation, what the team got wrong, and why market education mattered more than the label.
A downloadable CRO insights documentation template adapted from Blend’s CRO Agent framework, designed to help teams separate observations from insights worth acting on.
A practical argument for slowing down before making CRO recommendations, so teams understand what is happening, where, who it affects, and whether it is worth acting on.
A warning about reacting to metrics too quickly and how Blend’s PECTI framework helps teams prioritise CRO work based on proof, ease, cost, time, and impact.
Product page view rate and add-to-cart rate can show whether the main eCommerce bottleneck sits in discovery, product-page decision-making, or later checkout friction.
A brand strategy lesson from Packard on why more sales, cheaper products, and higher conversion are not always signs of healthier eCommerce growth.
Five eCommerce metrics that give a clearer view of store performance than conversion rate alone, including add-to-cart rate, abandoned cart rate, RPS, AOV, and CLV.
Conversion rate is useful, but not enough on its own. This article explains why CR can move in the right direction for the wrong reasons and vice versa.
An introduction to Blend’s Card Sorting Research Simulator GPT and how it can help eCommerce teams find navigation and category naming issues that hide products from shoppers.
Jakob’s Law shows why shoppers prefer websites to work the way they expect. This article explains how familiar patterns reduce friction and support conversion.
A downloadable 174-point design consistency checklist for eCommerce CRO, UX, and accessibility, built to make websites easier to trust, use, and buy from.
A clearer take on the “ugly sites convert” argument, explaining why clarity, consistency, and usability matter more than aesthetics alone.
A build-in-public update on CRO Agent, showing how Brenda flagged Blend’s own site speed issues and how new CLV, accessibility, and speed audit features are progressing.
Customers often describe lag, weak feedback, and jumpy pages as slow. This article covers practical UI improvements that make a site feel faster and easier to buy from.
A Core Web Vitals case study summary showing how Rakuten 24 improved speed metrics and reported gains in revenue per visitor, conversion rate, and AOV.
A practical Shopify site speed checklist covering Core Web Vitals, perceived performance, and the common causes of slow or clunky shopping experiences.
A cautionary Shopify site speed story showing why chasing perfect performance scores can hide important content, increase friction, and reduce conversion.
A short Blend positioning piece on why the website is the place where ads, content, trust, product value, and brand moat either turn into revenue or leak away.
A practical eCommerce interpretation of Daniel Priestley’s 7-11-4 rule, explaining how repeated touchpoints across channels help customers build trust before buying.
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