“Blend Commerce deliver real value from day one. The practical, actionable information they share in their emails is remarkable.
- Subscription sign-ups increased by 61%.
- Overall store conversion rate improved by 14%.
The most impressive part is that we achieved all of this purely by using the data and tools Blend make freely available.”
As promised yesterday, here’s a copy of the Insights Documentation Template.
👉 https://docs.google.com/document/d/1GHeaqgfjnEbHHCs-fTQvirk7dhWb8nFPjmD_pIpTHIU/copy?
It’s a Google Doc template adapted from the framework we have built into our CRO Agent.
Using this template helps document observations and findings before moving on to ideas, hypotheses, and recommendations.
Letting you first understand:
- What is actually happening
- Where it is happening
- Why it’s commercially important
- How strong the evidence is
- And whether it is worth acting on
Use it whenever you spot something in your data, on-site behaviour, or customer journey.
It will help you separate random observations from proper insights worthy of your attention and time.
Chat soon,
Peter
About the author
Peter Gardner Co-Founder and Chief Strategy Officer
Peter Gardner is the Australia-based co-founder and Chief Strategy Officer of Blend Commerce, the specialist Shopify CRO agency named Global CRO Agency of the Year 2026. He helps established Shopify brands improve conversion rate, average order value and repeat purchase by combining quantitative data, qualitative customer insight and structured experimentation.
Peter writes the Shopify CRO Newsletter and is known for the Buy Trifecta®, a framework focused on helping customers Buy Now, Buy More and Buy Again, while using prioritisation models such as PECTI to help brands focus on the highest-impact CRO opportunities.
Peter also co-founded the eCom Collab Club®, a dynamic eCommerce community that connects and empowers eCommerce professionals through events, networking opportunities, and educational resources.
“Blend Commerce deliver real value from day one. The practical, actionable information they share in their emails is remarkable.
- Subscription sign-ups increased by 61%.
- Overall store conversion rate improved by 14%.
The most impressive part is that we achieved all of this purely by using the data and tools Blend make freely available.”
