CRO Articles by Peter Gardner
A/B Testing vs Multivariate Testing: When to Use Each for Shopify CRO
A Shopify CRO guide for DTC brands on when to use A/B testing, A/B/n testing and multivariate testing, with practical examples from testing work.
Interpreting A/B Test Results: A Guide to Statistical Significance
Statistical significance is probably the most misunderstood aspect of A/B testing. Here's everything you need to know without having to memorise a stats textbook.
How to Optimise Shopify PDPs for Higher Conversions
Product detail pages are really pulling their weight these days, with an increasingly important role in AI search visibility. Here's how to optimise your PDPs, whether you're stuck for ideas...
What Questions to Ask a CRO Agency?
So you're thinking about hiring a CRO agency - how do you separate the good from the bad from the great? Hiring well always comes down to the quality of...
Best Shopify and eCommerce CRO Agencies in 2026: How to Read the Lists Before You Choose One
Search for best CRO agencies, best eCommerce CRO agencies, or best Shopify CRO agencies and you will run into a bit of a problem quite quickly. There are lists everywhere....
How to Set Up a CRO Dashboard: Metrics That Matter
Do you look at your ecommerce analytics and think: “Ok. What do we do with this now? If you’ve ever had even a hint of that what-now feeling, you’re not...
How to Increase the Conversion Rate of Your Sample Pack to Full-Size Purchase on Shopify
Product samples: a nice giveaway that bleeds cash and skyrockets your CAC, or a well-oiled conversion-driving machine? The difference is in attention to detail and preparation. Here's how to set...
A/B Testing Benchmarks for eCommerce: What a Good Win Rate Actually Looks Like
What is a good A/B testing win rate in ecommerce? Hint: Blend's own win rate of 58.86% (fully disclosed here) is well above average. But it's not as simple winners...
How to Choose a CRO Agency: Picking the Right One for Your Business
There are CRO agencies and there are CRO agencies. How do you know which is the right one for your business? Learn what to look for, what to ask, and...
eCommerce & Shopify Average Conversion Rate Benchmarks 2026
How does your store’s conversion rate compare to others in 2026? In this data-backed report, we break down Shopify-specific conversion benchmarks, from Add-to-Cart to Checkout, across devices, industries, and key...