CRO Audit & Insights
Peter Gardner

How to Diagnose CRO Data Signals With Messaging, Merchandising and Mechanics

A first-party Blend framework for diagnosing CRO data signals by identifying whether the problem sits in Messaging, Merchandising, Mechanics, or the overlap between them.

CRO Audit & Insights
Product Page & PDP CRO
Peter Gardner

The Best eCommerce VSL Examples and What Makes Them Convert

A breakdown of classic eCommerce VSL examples and why they work, from Dollar Shave Club and Poo-Pourri to Squatty Potty, Purple, Blendtec, Chatbooks, and more.

Product Page & PDP CRO
Product Page & PDP CRO
Peter Gardner

7 Weird Consumer Psychology Ideas That Are Useful for eCommerce CRO

Seven lesser-known consumer psychology concepts that can improve eCommerce CRO, including single-option aversion, evaluability, feature fatigue, and purchase-risk notices.

Product Page & PDP CRO
Product Page & PDP CRO
Peter Gardner

Product Pages Are Becoming AI Search Landing Pages

AI search is making product pages work harder. This article explains why PDPs increasingly need to handle brand, category, product, trust, and conversion jobs on their own.

Product Page & PDP CRO
CRO Audit & Insights
Peter Gardner

The Guessing Game Costing Shopify Brands Money

Shopify brands often have plenty of ideas but no clear order. This article explains how a CRO audit and roadmap help teams stop guessing and fix the right things first.

CRO Audit & Insights
Accessibility UX & Design
Peter Gardner

Shopify Footer Design Checklist for CRO, SEO and Support

Most Shopify footers are treated as admin. This checklist shows how to turn the footer into a CRO, SEO, and support asset that removes final buying doubts.

Accessibility UX & Design

32% Increase in Revenue Per Visitor

See how Azuna improved conversion rate, add-to-cart rate, subscription performance and returning customer rate over 12 months using Blend’s structured Shopify CRO programme.
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AI Search & GEO
Peter Gardner

Use AI to Create a Business Context File Faster

A quick way to use AI to draft a business context file, helping teams get most of the structure completed before reviewing, correcting, and improving it.

AI Search & GEO
AI Search & GEO
Peter Gardner

The Prompt Engineering Hangover: Stop Micromanaging Your LLM

A practical take on the prompt engineering hangover, explaining why newer AI models need clearer objectives, stronger context, and useful business memory.

AI Search & GEO
AI Search & GEO
Peter Gardner

Use This Business Context .md File to Get Better AI Outputs

A downloadable business context .md file that helps eCommerce teams brief AI with better information about their business, brand, customers, goals, and constraints.

AI Search & GEO
AI Search & GEO
Peter Gardner

Why AI Still Sucks at CRO Without Business Context

AI can scale product copy, landing pages, emails, and ads, but without the right business context it usually creates more noise rather than better CRO work.

AI Search & GEO
Product Page & PDP CRO
Peter Gardner

How Product Comparison Pages Increase eCommerce Conversion Rate

A guide to product comparison pages for eCommerce brands, showing how battle cards make buying decisions easier, improve SEO, and support conversion.

Product Page & PDP CRO

CONTACT US

Get in touch with the Shopify CRO experts at Blend Commerce

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CONTACT US

Get in touch with the Shopify CRO experts at Blend Commerce

hello@blendcommerce.com

Here’s what to expect:

  1. After you get in touch, one of the Blend Directors will reach out within 1 business day.
  2. We'll ask for more detail about your business to assess whether Blend is the right fit, and if not, we'll recommend someone who is.
  3. If it looks like we can help, you’ll be invited to a call to dig into the challenges you’re facing and the numbers behind them.
  4. From there, we’ll outline clear steps to help get things on track.