“Blend Commerce deliver real value from day one. The practical, actionable information they share in their emails is remarkable.
- Subscription sign-ups increased by 61%.
- Overall store conversion rate improved by 14%.
The most impressive part is that we achieved all of this purely by using the data and tools Blend make freely available.”
I just deleted a different version of this email.
I read it back and it sucked.
The concept sounded decent in my head, but when I wrote it out, I realised it said nothing useful at all.
Basically a waste of your time.
This happens more often than I would like to admit.
Sometimes it is too vague.
Sometimes it starts drifting into salesy territory.
And sometimes it just feels like I am forcing an email out because it is Wednesday.
I hate it.
Because when I started this newsletter, I had one goal.
Share useful CRO knowledge in a way that is easy to understand and actually useful.
Not fill your inbox for the sake of it.
Rich Kimber recently told me these emails are like an ‘Agony Aunt’ column, but for CRO.
So I am embracing that description today and asking you this:
What are you stuck on?
Hit reply and send me the question(s) in your head.
Maybe it’s something like:
- What is Shopify’s new AI Toolkit all about and how could I actually use it?
- Do I have an Ads problem or a website problem?
- Why are people adding to cart but not checking out?
- What should I fix first on my PDP?
- Do I need a redesign, or do I just need better CRO thinking?
- Why did this A/B test idea fail?
Whatever it is, send it.
Chances are, if you are wondering, other people are too.
Chat soon,
Peter
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About the author
Peter Gardner Co-Founder and Chief Strategy Officer
Peter Gardner is the Australia-based co-founder and Chief Strategy Officer of Blend Commerce, the specialist Shopify CRO agency named Global CRO Agency of the Year 2026. He helps established Shopify brands improve conversion rate, average order value and repeat purchase by combining quantitative data, qualitative customer insight and structured experimentation.
Peter writes the Shopify CRO Newsletter and is known for the Buy Trifecta®, a framework focused on helping customers Buy Now, Buy More and Buy Again, while using prioritisation models such as PECTI to help brands focus on the highest-impact CRO opportunities.
Peter also co-founded the eCom Collab Club®, a dynamic eCommerce community that connects and empowers eCommerce professionals through events, networking opportunities, and educational resources.
“Blend Commerce deliver real value from day one. The practical, actionable information they share in their emails is remarkable.
- Subscription sign-ups increased by 61%.
- Overall store conversion rate improved by 14%.
The most impressive part is that we achieved all of this purely by using the data and tools Blend make freely available.”
