“Blend Commerce deliver real value from day one. The practical, actionable information they share in their emails is remarkable.
- Subscription sign-ups increased by 61%.
- Overall store conversion rate improved by 14%.
The most impressive part is that we achieved all of this purely by using the data and tools Blend make freely available.”
You are probably aware of the saying "The cobbler's children have no shoes"
In short, it’s a Spanish proverb that says professionals often neglect their own needs because they are too busy helping others.
It implies a likely, ironic situation where one's expertise is applied to clients but not at home.
Well, here is a classic case of that with our CRO Agent “build-in-public” update for you…
I’ve been talking about site speed and Core Web Vitals all week.
Look what ‘Brenda the Blender’, our CRO agent, called me out on when I asked about what we need to change on our own site…
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So long story short:
- Brenda clearly doesn’t care about my feelings and is calling me out with data.
- And we have some work to do on our own site.
In other updates, 3 additional core reporting and auditing functionalities have been built and are ready for testing.
These Include:
- Customer Lifetime Value (CLV) Analysis
- Accessibility Audits (very experimental)
- And of course, a Site Speed Auditing tool!
If you want in on the beta or to be notified early on launch, join the waitlist:
Chat soon,
Peter
About the author
Peter Gardner Co-Founder and Chief Strategy Officer
Peter Gardner is the Australia-based co-founder and Chief Strategy Officer of Blend Commerce, the specialist Shopify CRO agency named Global CRO Agency of the Year 2026. He helps established Shopify brands improve conversion rate, average order value and repeat purchase by combining quantitative data, qualitative customer insight and structured experimentation.
Peter writes the Shopify CRO Newsletter and is known for the Buy Trifecta®, a framework focused on helping customers Buy Now, Buy More and Buy Again, while using prioritisation models such as PECTI to help brands focus on the highest-impact CRO opportunities.
Peter also co-founded the eCom Collab Club®, a dynamic eCommerce community that connects and empowers eCommerce professionals through events, networking opportunities, and educational resources.
“Blend Commerce deliver real value from day one. The practical, actionable information they share in their emails is remarkable.
- Subscription sign-ups increased by 61%.
- Overall store conversion rate improved by 14%.
The most impressive part is that we achieved all of this purely by using the data and tools Blend make freely available.”