Explore practical Shopify CRO tips, tests, and insights from Blend Commerce. Learn how to improve conversion rate, average order value, customer retention, and revenue per session by making it easier for shoppers to Buy Now, Buy More, and Buy Again.
Written by Peter Gardner, Blend Commerce Co-founder and CSO
A brand moat lesson from Crocs, showing how positioning, customisation, and cultural relevance helped the brand escape commodity pressure and rebuild preference.
If AI makes it easier to copy a business, eCommerce brands need stronger moats. This article outlines 16 assets that compound over time and protect brand value.
A perspective on why AI inside SaaS tools may be good news for eCommerce brands, pushing agencies away from low-value execution and toward deeper expertise.
A sales-led article for Shopify brands who have been burnt by agencies before, explaining how Blend approaches quality control, communication, reporting, and CRO support.
This article explains how to find the one constraint limiting an eCommerce funnel, using cart logic and performance as an example of a bottleneck close to the money.
A practical workflow for limiting AI output so eCommerce teams move from research to analysis, recommendations, prioritisation, execution, and measurement without overwhelm.
A practical take on why no single LLM is best for every eCommerce task and how teams should choose models based on the job to be done.
A build-in-public update on Blend’s CRO Agent, including early internal findings from analysing Blend’s own site data before alpha testing starts.
A practical guide to using the Lean Six Sigma 5 Whys method in eCommerce CRO, so teams can diagnose root causes before jumping to recommendations.
A reminder that DTC growth often improves when teams focus on fewer channels, test one thing at a time, and avoid muddying their own results.
Revenue per Session combines traffic quality, conversion efficiency, and AOV. This article explains how to break it down by source to find stronger CRO opportunities.
A rebuttal to the idea that CRO only makes sense for large stores, explaining why smaller brands still need optimisation even when A/B testing is not practical.
A short note on using reader polls as qualitative data, so future CRO newsletter topics are shaped by what subscribers actually want to learn.
Two post-purchase survey questions can reveal the doubts, surprises, and frustrations that nearly stopped customers from buying, giving you a practical CRO backlog.
A personal take on AI agents, data security, and why eCommerce brands should start collecting and organising useful business data before agentic AI becomes mainstream.
A downloadable qualitative data cheatsheet with 10 ways to collect customer insight for eCommerce CRO research and optimisation planning.
If your CRO process relies only on GA4, you are often guessing at the cause. This article explains why qualitative data makes A/B tests sharper and less likely to fail.
An introduction to Blend’s CRO Insights offer, why it works as a low-risk first step, and how it helps Shopify brands get clarity before committing to a full CRO programme.
Gateway products are an old CRO tactic with new AI-search benefits. This article explains how a small first purchase can improve trust, retention, and future recommendations.
A perspective on why AI ads and AI discoverability may become the next early-adopter advantage for eCommerce brands, similar to Facebook Ads in 2016.
Nine practical ideas for eCommerce brands preparing for Google Personal Intelligence, from cleaner product data and receipt emails to comparison pages and useful abandoned cart emails.
A look at Google Personal Intelligence and what more personalised AI shopping recommendations could mean for eCommerce ads, buyer personas, and retention emails.
CRO is not just about tiny conversion tweaks. This article explains how CRO helps eCommerce brands improve revenue, AOV, retention, acquisition efficiency, and redesign confidence.
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