A/B Testing & Experimentation
Peter Gardner

Not Every CRO Recommendation Deserves an A/B Test

Not every CRO recommendation needs an A/B test. This article explains how to decide whether to test, implement, gather more proof, or reject an idea.

A/B Testing & Experimentation
A/B Testing & Experimentation
Peter Gardner

CRO A/B Testing Win Rates and What They Really Mean

Blend reflects on A/B testing win rates, why surface numbers can mislead, and what matters underneath: test necessity, commercial impact, and learning loops.

A/B Testing & Experimentation
CRO Audit & Insights
Peter Gardner

CRO Recommendations Documentation Template

A downloadable CRO recommendations documentation template adapted from Blend’s CRO Agent framework, built to carry insight logic through to implementation.

CRO Audit & Insights
A/B Testing & Experimentation
Peter Gardner

How to Improve A/B Testing Win Rates With Better CRO Recommendations

Even the right CRO insight can fail if the recommendation is vague. This article explains why detailed documentation improves test execution and A/B testing win rates.

A/B Testing & Experimentation
CRO Audit & Insights
Peter Gardner

How to Use Google Search Console for CRO Insights

Google Search Console is not just for SEO. This article explains how to use query data to understand intent, diagnose page-message mismatch, and document CRO insights.

CRO Audit & Insights
CRO Audit & Insights
Peter Gardner

How Blend Made a CRO Positioning Mistake by Jumping to Conclusions

A first-party Blend story about changing from CRO to Customer Value Optimisation, what the team got wrong, and why market education mattered more than the label.

CRO Audit & Insights
CRO Audit & Insights
Peter Gardner

CRO Insights Documentation Template

A downloadable CRO insights documentation template adapted from Blend’s CRO Agent framework, designed to help teams separate observations from insights worth acting on.

CRO Audit & Insights
CRO Audit & Insights
Peter Gardner

Why CRO Insights Should Come Before Recommendations

A practical argument for slowing down before making CRO recommendations, so teams understand what is happening, where, who it affects, and whether it is worth acting on.

CRO Audit & Insights
CRO Audit & Insights
Peter Gardner

When eCommerce Data Gives the Wrong Impression

A warning about reacting to metrics too quickly and how Blend’s PECTI framework helps teams prioritise CRO work based on proof, ease, cost, time, and impact.

CRO Audit & Insights
CRO Audit & Insights
Peter Gardner

User Journey Metrics That Reveal eCommerce CRO Bottlenecks

Product page view rate and add-to-cart rate can show whether the main eCommerce bottleneck sits in discovery, product-page decision-making, or later checkout friction.

CRO Audit & Insights
CRO Audit & Insights
Peter Gardner

What Packard’s Failure Teaches eCommerce Brands About Growth Metrics

A brand strategy lesson from Packard on why more sales, cheaper products, and higher conversion are not always signs of healthier eCommerce growth.

CRO Audit & Insights

CONTACT US

Get in touch with the Shopify CRO experts at Blend Commerce

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CONTACT US

Get in touch with the Shopify CRO experts at Blend Commerce

hello@blendcommerce.com

Here’s what to expect:

  1. After you get in touch, one of the Blend Directors will reach out within 1 business day.
  2. We'll ask for more detail about your business to assess whether Blend is the right fit, and if not, we'll recommend someone who is.
  3. If it looks like we can help, you’ll be invited to a call to dig into the challenges you’re facing and the numbers behind them.
  4. From there, we’ll outline clear steps to help get things on track.