Explore practical Shopify CRO tips, tests, and insights from Blend Commerce. Learn how to improve conversion rate, average order value, customer retention, and revenue per session by making it easier for shoppers to Buy Now, Buy More, and Buy Again.
Written by Peter Gardner, Blend Commerce Co-founder and CSO
A practical guide to running micro Jobs To Be Done calls with recent first-time customers so you can uncover buying anxieties and turn them into CRO improvements.
A customer research lesson from Febreze on positioning, customer intent, and why brands grow faster when they stop solving the wrong problem for the wrong audience.
A quick introduction to Blend’s Customer Intent Mapping GPT, a tool that reviews product pages and surfaces likely customer intent and CRO opportunities.
A CRO take on ChatGPT ads and why conversation context could create high-intent advertising opportunities for eCommerce brands.
A short reflection on how buyers choose agencies, consultants, and service providers, with emphasis on proof, clarity, options, and next steps.
A behind-the-scenes look at Blend’s newsletter cadence test and why shorter, more digestible emails improved engagement instead of increasing unsubscribes.
A short guide to Universal Commerce Protocol for Shopify merchants, including what AI commerce changes, what data matters, and how to prepare product pages and feeds.
Blend is opening the waitlist for CRO Agent, an AI-powered tool designed to analyse Shopify, GA4, and Clarity data and surface prioritised CRO opportunities.
This article looks at how eCommerce teams are using AI, where they are still underusing automation, and how better data and knowledge systems can support CRO work.
A short summary of 2026 growth lessons from a post-BFCM roundtable, covering bundles, SKU quality, paid media, email, SMS, and AI shopping behaviour.
A Shopify SimGym resource with 13 CRO stress-test ideas for simulated shoppers, including pricing, shipping thresholds, bundles, subscriptions, and upsells.
Shopify SimGym gives merchants early AI-generated signals before changes go live. This article explains why simulated shopper feedback should work alongside live A/B testing.
A short prompt for eCommerce brands planning their 2026 growth strategy, with CRO positioned as a way to increase revenue, reduce CAC pressure, and improve profitability.
Three Blend A/B tests show how better Shopify navigation can help shoppers find the right products faster, improving conversion rate, AOV, and revenue per visitor.
Competitors can be a useful source of CRO ideas, but only when their changes are treated as hypotheses. This article explains how to research competitor sites without copying them blindly.
A practical Shopify CRO planning resource for mapping optimisation opportunities, tracking growth KPIs, collecting customer insights, and prioritising what to fix next.
Most Shopify brands do not need one giant leap to grow. This article explains how small CRO tests and incremental monthly gains compound into meaningful long-term growth.
We find what’s stopping your customers from buying, prioritise the changes that matter, and put them into action.
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