“Blend Commerce deliver real value from day one. The practical, actionable information they share in their emails is remarkable.
- Subscription sign-ups increased by 61%.
- Overall store conversion rate improved by 14%.
The most impressive part is that we achieved all of this purely by using the data and tools Blend make freely available.”
Last week, my business partner, Adam, jumped on a roundtable on the Mastering Business Growth Podcast with these very smart industry peeps:
- Hannah Spicer (Email and CRM)
- Will Anderson (Growth Society)
- Carl Sando (The Growth Guys)
- Hosted by Paul Fernandez (The Growth Guys)
It was intended to be a post-BFCM chat…
But it’s actually a cheatsheet for 2026.
- Bundles beat blanket discounts. One brand saw a 165% year-on-year increase using bundling instead of sitewide sales.
- Find your “toxic” SKUs. Some products attract bargain hunters with a poor lifetime value.
- Paid media needs seatbelts. When CPCs spike, you want control
- Email and SMS are the profit lever people ignore. Warm your list early, then let post-purchase flows do the heavy lifting.
- AI shopping is already changing discovery. Next, your site will become just the due diligence trust check, not the checkout.
Watch it here 👉 https://youtu.be/UUe30WRsSyA?si=C3B5rWjUjW6_GL00&t=0
Chat soon,
Peter
About the author
Peter Gardner Co-Founder and Chief Strategy Officer
Peter Gardner is the Australia-based co-founder and Chief Strategy Officer of Blend Commerce, the specialist Shopify CRO agency named Global CRO Agency of the Year 2026. He helps established Shopify brands improve conversion rate, average order value and repeat purchase by combining quantitative data, qualitative customer insight and structured experimentation.
Peter writes the Shopify CRO Newsletter and is known for the Buy Trifecta®, a framework focused on helping customers Buy Now, Buy More and Buy Again, while using prioritisation models such as PECTI to help brands focus on the highest-impact CRO opportunities.
Peter also co-founded the eCom Collab Club®, a dynamic eCommerce community that connects and empowers eCommerce professionals through events, networking opportunities, and educational resources.
“Blend Commerce deliver real value from day one. The practical, actionable information they share in their emails is remarkable.
- Subscription sign-ups increased by 61%.
- Overall store conversion rate improved by 14%.
The most impressive part is that we achieved all of this purely by using the data and tools Blend make freely available.”
