A/B Test

Optimising You May Also Like Copy in the Smart Cart

Based on previous experience with other clients, we have seen the importance of optimising the copy on-site and making it relevant to the brand. The default copy for additional product recommendations in the Rebuy Smart Cart is "You May Also Like". We hypothesised that by changing the copy to "Rev up your cart", which is relevant to vehicle enthusiasts, customers will be more likely to add additional products to their cart.

The Results

This small copy change delivered big results. By replacing the generic “You may also like” with the more engaging “Rev up your cart,” we saw improvements across the entire purchase journey. More users proceeded to checkout, basket values grew, and conversion rates climbed. Most notably, revenue per visitor surged by over 40% - a strong indicator of both increased order value and buying intent. With results approaching statistical significance and aligning with brand tone, this version is now live on-site.

  • 12.91%

    Increase in Conversion Rate

  • 40.37%

    Increase in Revenue per Visitor

  • 21.18%

    Increase in Average Order Value
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