88% increase in Conversion Rate

When analysing our client's site, we noted high activity levels on the search bar. Psychologically, those who use the search bar have a higher purchase intent as they know what they’re looking for. During the analysis, we found that the client had more mobile sessions than desktop sessions. We hypothesised that by exposing the search bar to mobile users, we would create a smoother searching experience, thereby increasing conversion rates and other revenue-attributed metrics.