A/B Test

What the Data Told Us

When analysing this brand’s site, we noted that the majority of users accessed the site via mobile devices. Utilising this information, we wanted an easier way to guide mobile users to the subscription landing page with a goal of increasing long-term revenue. Originally, users had to open the hamburger menu to reach the subscription landing page.
Jump to results

Hypothesis

How the Test was Set Up

We hypothesised that by adding the subscription landing page to the navigation bar on mobile devices, we’d see more traffic to this page and increased conversion and revenue. We created an A/B test which displayed the variation with an announcement bar leading users to the landing page.

The Results

After two weeks, we analysed the data and noted that it was performing well. We saw conversions increase by 3% and total revenue increased by 3.4% thanks to the 25% increase in visits to the subscription landing page and higher checkout visits. While Average Order Value and Revenue per Visitor decreased slightly, this is expected as users opted into subscriptions, paying less per order. 

We implemented Variant 1 permanently.

  • 24.77%

    Increase in Visits to Subscription Landing Page

  • 3%

    Increase in Conversion Rate

  • 16.58%

    Increase in Checkout Visits
Book a CRO discovery call

Video testimonials

See More A/B Tests

Ways To Work With Us

  • GROWTH ROADMAP

    CRO Insights

    Our CRO Insights uncovers opportunities for growth and optimisation on your Shopify store. By analysing customer behaviour, website performance, and user experience, we provide actionable insights to improve conversion rates, average order value, and the overall customer journey. Whether you want to boost sales or refine your strategy, our insights are the ideal starting point for measurable growth.

    See What's Included
  • Insights to Action

    CRO Partnership

    Take your CRO Audit insights and bring them to life. We identify, implement, and report on A/B tests, focusing on improvements that drive measurable growth, continually enhancing your store's performance.

    See Our Most Popular Service
  • Design & Dev Support

    Maintenance

    Keep your Shopify store running smoothly with our proactive maintenance service. From performance monitoring to resolving bugs and implementing updates, we ensure your store operates at peak efficiency.

    Maintain Your Store

GET IN TOUCH

Let’s talk about your business.

5.0 on Reviews.io

GET IN TOUCH

Let’s talk about your business.

hello@blendcommerce.com