Customers who use a search bar will naturally have a higher purchase intent as they know what they’re looking for. Our client had higher levels of sessions on mobile versus desktop. Our hypothesis was that by exposing the search bar on mobile, the mobile shopping experience would be easier and increase conversion rates, along with other revenue-attributed metrics.
The Results
Our test resulted in higher levels of engagement and purchasing habits. After 33 days of data, we observed a 16.86% increase in viewing search results, a 17.45% increase in eCommerce conversion rate, and an 8.63% increase in clicks on ‘Add to Bag’.
