Jackson’s
Optimise USP Section on the Home Page























A/B/C/D Test
What the Data Told Us


Hypothesis
What We Wanted to Achieve


Variant Structures
How Each Layout Was Set Up


Why Multiple Variants
Our Rationale for Each Approach


The Results
After two weeks, the test results demonstrated that Variant 1 consistently outperformed other variants across mobile and desktop platforms, showcasing significant increases in key metrics such as 225% increase in Conversion Rate and 66% increase in Average Purchase Revenue per User overall. This variant also drove higher engagement with an 88% increase in Average Products per Visitor and a 56% uplift in clicks on the Add to Cart. While Variant 2 showed competitive results in revenue performance for desktop users (an increase of 251%), its overall impact was less robust than Variant 1. Variant 3 underperformed in several critical areas, with revenue and PDP visit declining, making it less favourable for implementation.
Variant 1 demonstrated the best performance across almost all desktop, mobile, and overall metrics.
We implemented Variant 1 permanently.
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225%
Increase in Conversion Rate -
66%
Increase in Average Purchase Revenue per User -
88%
Increase in Average Products Purchased per Visitor














Video testimonials
See More A/B Tests
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Exposed Search Bar on Desktop
Could you improve Conversion Rates by exposing the Search Bar on Desktop?
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Words with Icons in Navigation
Could Adding Words to Icons in the Mobile Nav Improve Conversion Rate?
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18.6% Increase in Conversion Rate
Mobile story widgets nudged visitors deeper into the shop and lifted conversion 18.6%, proving a small above-the-fold tweak can accelerate users into the purchase funnel.
Ways To Work With Us
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GROWTH ROADMAP
CRO Insights
Our CRO Insights uncovers opportunities for growth and optimisation on your Shopify store. By analysing customer behaviour, website performance, and user experience, we provide actionable insights to improve conversion rates, average order value, and the overall customer journey. Whether you want to boost sales or refine your strategy, our insights are the ideal starting point for measurable growth.
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Insights to Action
CRO Partnership
Take your CRO Audit insights and bring them to life. We identify, implement, and report on A/B tests, focusing on improvements that drive measurable growth, continually enhancing your store's performance.
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Design & Dev Support
Maintenance
Keep your Shopify store running smoothly with our proactive maintenance service. From performance monitoring to resolving bugs and implementing updates, we ensure your store operates at peak efficiency.
GET IN TOUCH
Let’s talk about your business.
GET IN TOUCH