Goat Milk Stuff
Words with Icons in Navigation























A/B Test
What the Data Told Us


Hypothesis & Setup
What We Wanted to Achieve


The Results
After two weeks, the test results outstanding success for the Variant compared to the Original. We noted a 10.37% increase in Conversion Rate and a 2.95% increase in Revenue per Visitor. This test was conducted exclusively on mobile devices, and we observed a positive impact as expected. Returning visitors, who are generally more inclined to make purchases than new visitors, were more significantly influenced with a 12.5% increase in Conversion Rate and a 16.56% increase in Revenue per Visitor. However, even among new visitors, we recorded a 9.58% increase in Conversion Rate.
As a result, we implemented Variant 1 permanently.
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10.37%
Increase in Conversion Rate -
2.95%
Increase in Revenue per Visitor -
12.5%
Increase in Conversion Rate for Returning Visitors














Video testimonials
See More A/B Tests
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Exposed Search Bar on Desktop
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Optimise USP Section on the Home Page
Does Moving USPs Higher on the Homepage Improve Conversion Rate?
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18.6% Increase in Conversion Rate
Mobile story widgets nudged visitors deeper into the shop and lifted conversion 18.6%, proving a small above-the-fold tweak can accelerate users into the purchase funnel.
Ways To Work With Us
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GROWTH ROADMAP
CRO Insights
Our CRO Insights uncovers opportunities for growth and optimisation on your Shopify store. By analysing customer behaviour, website performance, and user experience, we provide actionable insights to improve conversion rates, average order value, and the overall customer journey. Whether you want to boost sales or refine your strategy, our insights are the ideal starting point for measurable growth.
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Insights to Action
CRO Partnership
Take your CRO Audit insights and bring them to life. We identify, implement, and report on A/B tests, focusing on improvements that drive measurable growth, continually enhancing your store's performance.
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Design & Dev Support
Maintenance
Keep your Shopify store running smoothly with our proactive maintenance service. From performance monitoring to resolving bugs and implementing updates, we ensure your store operates at peak efficiency.
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Let’s talk about your business.
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