A/B Test
What the Data Told Us
We conducted analyses on the overall site for this brand to find easier ways to guide customers to where they needed to be. While universal icons are used for quick communication, users may find words to be more valuable and faster to navigate through the site.
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Hypothesis & Setup
What We Wanted to Achieve
We wanted to improve the quality of the user experience by removing any doubt about navigation icons. Our hypothesis was that pairing words with icons would give instant clarity and users would immediately know what each icon represented and where they would go. By making site navigation feel more intuitive, we aimed to reduce friction and help users move through the site more confidently and quickly, ultimately increasing conversions. To test this, we ran an experiment on mobile devices only. The control showed navigation icons for Menu, Search, Account, and Cart, as usual. The variant added clear, descriptive labels alongside each icon. This allowed us to measure whether confirming user assumptions with both icons and words would encourage smoother journeys and better site performance.
Video testimonials
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Exposed Search Bar on Desktop
Could you improve Conversion Rates by exposing the Search Bar on Desktop?
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Optimise USP Section on the Home Page
Does Moving USPs Higher on the Homepage Improve Conversion Rate?
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18.6% Increase in Conversion Rate
Mobile story widgets nudged visitors deeper into the shop and lifted conversion 18.6%, proving a small above-the-fold tweak can accelerate users into the purchase funnel.
