When choosing our third-party tool partners, we ensure they can follow all the needs of current and potential clients while ensuring that it will enhance the on-site customer journey. When partnering with Rebuy, they ticked all the boxes from both a client and a customer perspective—it was a no-brainer.
Since our partnership, we’ve utilised Rebuy to optimise client sites and improve multiple Conversion Rate metrics.
What Does Rebuy Offer Ecommerce Brands?
Rebuy offers many optimisation functionalities for the on-site experience for eCommerce and Shopify brands. Here are just some of the functionalities that you can implement with Rebuy's help.
Rebuy Product Carousel
Rebuy allows you to add additional product recommendations on your product detail page, increasing your Average Order Value. These dynamic blocks are based on the product viewed and can either display frequently bought-together products or similar products. You can either create the data logic in the backend or utilise Rebuy’s AI generation.
Rebuy Dynamic Bundles
Rebuy’s Dynamic Bundles also increase your Average Order Value by providing customers a unique experience by adding multiple products to their cart in one click. Instead of creating a traditional bundle, this will rely on AI to help your customers increase their spending.
Rebuy In-Checkout and Post Purchase Upsells
Rebuy allows you to upsell your customers within the checkout process by adding upsells on the checkout page. Customers can then easily add items to their orders without returning to the site to find what they want. Additionally, you can implement post-purchase upsells just before the order confirmation page, creating a psychological urgency to get customers to add special offers to their orders.
Rebuy Smart Cart
One of the most popular optimisations we implement for clients is the Smart Cart. This functionality lets customers view their cart while remaining on the current page, optimising the shopping experience. It also allows customers to increase or decrease items in their cart, view product recommendations within the cart itself to increase their cart quantity, and view gamification aspects like “You’re $5.87 away from free shipping!” or “Add $20 more to get a free tote bag”. These optimisations not only increase eCommerce sales but also improve overall Average Order Value and customer satisfaction.
Rebuy Integrations
Rebuy has many integrations to ensure all your third-party apps talk to each other—creating a cohesive customer experience. Some of the main integrations we utilise at Blend include:
- Recharge:
- Upselling subscription options in the cart.
- Klaviyo:
- Including Rebuy product recommendations within Klaviyo flows and campaigns based on Rebuy AI recommendations, data logic, and purchase history.
- Yotpo:
- Include points systems within the cart.
- Gorgias:
- Include Rebuy AI or data logic recommendations within the customer service chat while the customer service team is offline.
How to Setup Custom Rebuy Data Logic
Setting up your Rebuy data logic, should you not want to utilise Rebuy’s AI, is simple and depends on your brand.
Step 1: Go to your Rebuy Dashboard
Step 2: Select Data Sources on the right-hand column
Step 3: Select Create New Ruleset
Step 4: Select Input Product. For example, if you sell cameras and equipment, you may select a specific camera. If someone is viewing or has a camera with “Lens” in the product title, and you want to target these customers, input this information in the ‘If’ dropdown.
Step 5: Select Return Product. For example, you may want to target those with the abovementioned camera with a specific tripod. You will then select the tripod from your listed products in Rebuy (integrated with your Shopify account).
In this scenario, anyone viewing a product with “Lens” in the title will be cross-sold the tripod you chose. Alternatively, you can use Rebuy AI as a Return Product, which will automatically select the best option from your products by analysing purchasing behaviour and logic.
Over the years, we have conducted many changes and implementations for our clients using Rebuy. We've done everything from implementing Rebuy itself to optimising elements within the Rebuy functionality and Smart Cart. Here are some examples of A/B tests we’ve conducted using Rebuy. We’ll start with a simple change that made a large impact.
Rebuy Case Study 1
On analysing our client, Jackson’s, site for optimisation opportunities, we found the standard copy placed in their Rebuy Smart Cart for the additional product recommendation module, which said “You May Also Like”.
Copy changes can be some of the most impactful changes you can make to your site, yet they’re often overlooked. Noting Jackson’s audience and the industry of selling chips, we hypothesised an A/B test in which the copy was changed to something more witty and eye-catching.
We changed the copy to “Add more crunch to your cart!” and set this change live following these results:
- 5% increase in eCommerce Conversion Rate
- 5% increase in Cart Completion Rate
- 6% increase in click on “Proceed to Checkout”
- 83% increase in product additions through the product recommendation module
Rebuy Case Study 2
The first step to a partnership with Blend requires our team to conduct a CRO Audit to understand where optimisations are needed. When taking on a client in the agricultural industry, we noted that they had a cart pop-up displaying the item. This pop-up had two CTAs: “View Cart” and “Checkout.” The ‘View Cart’ CTA took customers out of the shopping experience and redirected them to a cart page. The client did not utilise Rebuy.
A cart drawer is optimal for providing customers with additional information while allowing them to change the quantity of the product and providing additional recommendations. Our hypothesis was that implementing a Rebuy Smart Cart would assist in guiding customers to continue shopping, increase conversion rates and increase average order value.
We conducted an A/B/C test that displayed the original versus a standard Rebuy Smart Cart Drawer versus a combination of the two, with the “View Cart” CTA opening the Rebuy Cart instead of taking customers to the cart page.
Following this test, we noted that customers were used to the pop-out displayed on-site; however, they preferred the drawer to the cart page. For this reason, we permanently implemented the combination of the pop-out and the Rebuy Smart Cart with the following results:
- +2.49% increase in eCommerce Conversion Rate
- +1.31% increase in Average Order Value
- +7.83% increase in Revenue per Visitor
- +2.88% increase in Average Purchase Revenue per User
Rebuy Case Study 3
For the same client, we noted that the cart page did not include any additional product recommendations that would encourage customers to continue purchasing, which would increase Conversion Rates and Average Order Value.
Using Rebuy, we implemented a dynamic product recommendation module on the cart page below the Checkout CTAs to enhance the quality of carts purchased, both from a revenue and customer perspective.
Testing this resulted in an uplift in overall metrics, leading to permanent implementation:
- +7.46% increase in eCommerce Conversion Rate
- +10% increase in Average Order Value
- +21.83% increase in Average Purchase Revenue per User
- +39% increase in Cart Completion Rate
- +43% increase in Revenue
Rebuy Case Study 4
Based on session recordings from our client’s site, we noted that mobile users who see the “sold out” section above the fold are less likely to scroll further down the page, meaning they won’t be using the “Notify Me” or “Explore More Products” features displayed.
To solve this problem, we conducted an A/B test to display the “Explore Similar Products” above the fold, which would guide them to a Rebuy product recommendation module when clicked.
Testing this functionality, we found improvements in Conversion Rates, overall revenue, and email sign-ups for back-in-stock notifications:
- +4.59% increase in eCommerce Conversion Rate
- +8.48% increase in Clicks on “Email Me When Available”
- +3.20% increase in Checkout Page Views
- +6.97% increase in Revenue per Visitor
Why Use Rebuy
As you can see, from Rebuy’s advanced functionality abilities along with the metrics we’ve seen impacted (the ones mentioned above are only a few), there is no downside to utilising Rebuy on your Shopify store. Rebuy offers a guarantee of a positive ROI (return on investment) for all customers using their products. They are 100% ROI guarantee. If you don't see any additional revenue generated by Rebuy, they will give all your money back. If you’d like to integrate Rebuy, make use of functionality, or know more on how it will improve your on-site metrics and customer experience, get in touch with us at Blend.
Published: December 23, 2024
Last updated: January 14, 2025
