After a discovery call between the Blend and the Digestive Health Brand team, we had many insights into the brand’s business model, the problems their customers face and how they solve these, what their USPs are, their values and principles, their brand guidelines, and any additional information needed for the design and implementation.
Armed with this information, our team was able to begin the design process, starting with the strategy and wireframing of these landing pages
The service landing page targeted symptoms, how the brand works, testimonials and reviews, and more information on the brand’s nutritionists. Each section was built, and the copy was strategically written on the basis that these customers are looking for long-term solutions to their symptoms.
The product landing page aimed to provide conversion-critical questions such as product certifications, ingredients, checkout safety, and average reviews. Upon scrolling, customers will find detailed information and copy explaining the science behind the Digestive Health Brand and why they are the best solution based on their gut health needs.
These two landing pages launched on May 3rd, 2023.
