Klaviyo Audit
Your Email Template
Analysing your Klaviyo email template means ensuring it's in line with best practice, creates a cohesive off-site experience that matches the on-site one, and guides the customer easily through the conversion funnel. Our team at Blend are experts in providing insights and recommendations that could improve your Klaviyo email template for the long run.
Klaviyo Audit
Your Flows
Klaviyo Flows that are highly-segmented with targeted content and messaging is crucial to bringing your customers back to your site. The team at Blend will analyse all the Klaviyo Flows you currently have along with their strategies and content. Your Core Klaviyo Flows should be present, targeting customers at different stages of their customer journey between signing up, purchasing, browsing, adding to cart, abandoning their checkout, and beginning their churn. We'll provide insights and recommendations into how to better segment customers, what content they should be provided, and what flows may be missing - which ultimately cause a gap in your customer journey.
Klaviyo Audit
Your Campaigns
When it comes to campaigns, timing and segmentation is everything. Inconsistency is the key to failure. The Blend team will provide you with recommendations on your current sending schedule and habits for your Klaviyo campaigns to increase the reach and engagement.
Klaviyo Audit
Third-Party Integrations
Utilising third-party integrations to enhance the off-site experience is crucial for high-level targeting. The team at Blend can analyse tools you currently use and experiences you could implement to increase your conversion rate metrics like loyalty, subscriptions or even an onsite quiz. We'll provide recommendations on tools and the flows that can be created to give your customers the journey they crave.
Blend has been an invaluable extension of our team, handling redesigns, optimisations, and ongoing improvements. Friendly, expert, and supportive—highly recommend for any Shopify growth needs!
Sally Bennett
What is your turnaround time for a Klaviyo audit?
Klaviyo Audits typically take about 2 weeks.
Can you help me implement the suggestions from the Klaviyo audit?
Absolutely. You can find out more about our Klaviyo Management, and we’ll work with you to get your email marketing to where you want it to be.
How much is this going to cost me?
Klaviyo Audits start at £405 ex VAT or $510 for a Mini Audit, and £1,620 ex VAT or $2,040 for a Full Audit.
What is the difference between a Mini Audit and a Full Audit?
A Mini Audit is a general overview. We look at your current content, campaign sending schedule, and what flows you have in your account. We then provide a list of optimisations for your Klaviyo account. A Full Audit is where we get very granular with your email marketing. From your segmentation, list cleansing, and profile targeting to your deliverability, flow strategies, campaign strategies, and everything in-between. Both audits will provide you with a list of quick wins and long-term wins. Of course, as we go more granular with a Full Audit, you’ll get a longer list of optimisations for your brand.
Why do I need a Klaviyo audit?
Email marketing is not a set-and-forget part of your eCommerce business. It needs to be continuously analysed and optimised to ensure you’re reaching your target audience with the content they need, and to ensure that your deliverability is up to standard so you don’t end up in the spam folder. Implementing a Klaviyo audit will give you an overview of how your Klaviyo account is performing and where the opportunities to optimise your Klaviyo are to help you achieve the best reach to improve your email conversion rates and nurture the relationship you have with your customers - ultimately reducing your acquisition costs.
Can’t we just go straight into Klaviyo optimisations?
We can’t provide an answer without a question. In the same way, we won’t know the best areas for optimisation without an audit to establish what is working well and what is leaving room for improvement within your Klaviyo account. An audit provides more information on the content provided to your customers and how they react to this content. It also provides insight into how customers are targeted and whether this can be improved to boost deliverability.
What type of things do you analyse in the Klaviyo audit?
We analyse every aspect of your Klaviyo account, including deliverability status, campaigns, list cleansing processes, targeted sending habits, Klaviyo flows, strategies, and the email content provided both in the form of template layout and content specific to individual emails.
What optimisation recommendations can I expect from a Klaviyo audit?
This is dependent on your current Klaviyo account. Based on previous Klaviyo audits we have conducted, you can expect to receive optimisation recommendations within your email content, your targeted sending lists, your sign-up form content and targeting behaviour, your Klaviyo flow strategies and targeting, and your email marketing template.
What if I have my own ideas that I’d like to implement?
Most merchants do! If you’d like to continue working with Blend on a Klaviyo Management retainer, we can work together to prioritise your optimisations.
