Increase Conversion Rate and Customer Lifetime Value with CRO Plus for Shopify Stores

Conversion Rate Optimization (CRO) is crucial for improving the performance of your Shopify store, and the profitability of your business. With PPC and Meta Ad costs on the rise (with no end in sight), you want to ensure that the traffic you’re driving to your site, whether through paid ads or organic traffic, is converting on-site.

You could go the extra mile by optimizing for conversion while focusing on long-term growth simultaneously. For example, instead of using a discounting strategy to convert your traffic and drive Conversion Rate, there are other tactics you can use to retain and drive Conversion Rate (CR) while leveraging your existing customers to drive your Customer Lifetime Value (CVO).

That’s where Blend’s CRO Plus Program comes in: combining CRO with Customer Value Optimization (CVO). And the key? Personalization. By focusing on personalizing the customer experience, you can drive metrics like Customer Lifetime Value (CLV), Average Order Value (AOV), Purchase Frequency (PF), and ultimately, profitability. This unique approach ensures both immediate and long-term profitability.

What is Conversion Rate Optimization (CRO) and Why is it Important

Conversion Rate Optimization (CRO) involves using data and testing methods to increase the percentage of website visitors who complete a desired action - whether it’s making a purchase, signing up for a newsletter, or downloading a resource. The goal is simple: maximize the efficiency of your traffic to drive more sales and revenue without needing more visitors.

Conversion Rate Optimization is not a ‘set-and-forget’ activity. Instead, you should strive for incremental gains. For Shopify store owners, CRO is a powerful tool to improve the shopping experience, leading to more conversions, higher revenue, and increased customer satisfaction.

How Does CRO Work for Shopify Stores

CRO focuses on optimizing your Shopify store’s performance to increase the percentage of visitors who ultimately make a purchase. Before you jump straight into Conversion Rate Optimization or driving Customer Lifetime Value, you will need a Conversion Rate Optimization (CRO) Audit.

A CRO Audit is a comprehensive review of your Shopify store that aims to improve critical metrics, including Conversion Rate, Average Order Value, add-to-cart, Average Purchase per user and Revenue.

At Blend, we offer in-depth CRO Audits, using the following tools and methodologies to uncover opportunities for you to drive these metrics:

1. Clarity Heatmap Analysis and Screen Recordings

Although we can work with the heatmap tool of your choice, Microsoft Clarity is a free tool that will help us analyze which elements users click on the most, how far down the page they scroll, and where they drop off. Analyzing heatmap and scrollmap data helps us determine the optimal placement for essential widgets and elements.

By understanding user behavior, we can make data-driven decisions to improve the user experience (UX) and increase engagement.

2. Heuristic Analysis

This method evaluates a website’s usability by comparing it against established usability principles. This expert review leverages our team’s experience and insights to identify common design issues that may hinder the user experience. It’s a practical way to quickly and efficiently uncover potential problems without extensive user testing.

3. GA4 Analysis

By examining data from Google Analytics 4 (GA4), we gain an understanding of your user behavior on your site, helping track the user journeys and identify areas for improvement. This analysis is essential for pinpointing where users may encounter issues or even drop off. By leveraging our expertise and experience, we can interpret this data to make informed recommendations that optimize the user experience (UX) and boost conversion rates, ensuring that changes are data-driven and effective.

 

4. Shopify Analytics

Shopify data through Shopify Analytics offers detailed insights into user and product performance, such as customer behavior, sales trends, and conversion rates. This data helps us understand how users interact with your store and which products perform well or need improvements. By analyzing user and product data, we can identify targeted improvements that enhance your store’s effectiveness and drive better results, leveraging our expertise to ensure data-driven and impactful changes.

 

 

Following our deep dive into your metrics, Blend will provide you with a prioritized action plan with a clear list of recommendations. We will explain how we derived these recommendations and rank them in order of potential impact on your conversion rate.

 

 

A question we get fairly frequently is, can’t we just begin optimizing conversion rates? And unfortunately, the answer is no. While we could go in blind and hope for the best, we rely on quantitative and qualitative data to help us make data-driven decisions. By analyzing your data through heatmap analysis, screen recordings, GA4 and Shopify Analytics, we gain insight into how your customers experience your site and derive hypotheses and recommendations that impact your conversion rate. Each Shopify store is different, and so are your customers. By utilizing the data, we can make data-driven decisions with the highest potential to impact your conversion rates. And we almost always recommend A/B testing these hypotheses.

What is Customer Value Optimization (CVO) and How Does it Work?

Each customer visiting your store will have a Lifetime Value (LTV). Some may buy something once, but some may become your best and most loyal supporters and remain customers for years, spending money frequently in your Shopify store.

You can calculate your Customer Lifetime Value (CLV) by calculating the revenue a customer is expected to generate during their relationship with your business. We highly recommend using a third-party app, like Omniconvert or Lifetimely, to track your CLV.

As we know, acquiring new customers is expensive. Ideally, if we convert new customers, we want to retain them and drive their spending with your store, thereby increasing your Customer Lifetime Value.

Customer Value Optimization (CVO) levels up your Conversion Rate Optimization by increasing each customer’s value over time. Rather than converting visitors to make one-off purchases, CVO emphasizes building lasting customer relationships that lead to repeat business, higher average order values (AOV) and a longer Customer Lifetime Value (CLV).

The Key to CRO with CVO: Personalizing the Customer Experience

Creating a tailored experience based on customer behavior and preferences makes every interaction with your brand more meaningful. By providing a personalized experience to your customers, you will drive higher sales CLV and lower your ad spend (yes, please!), and you can also help your customers feel valued and understood, leading to stronger brand-customer relationships and driving loyalty. Loyal (and satisfied) customers are more likely to become advocates for your brand, referring your products or services to friends and family or that random Facebook group they are part of.

Qualitative and Quantitative Tasks that Drive CLV through our CRO Plus Program

As experts in CRO and CVO, we have identified various research methods that will help you create a personalized approach to enhancing your customers' experience and value, and these are the same tools we use in our CRO Plus Program. Through these methodologies, we can identify opportunities to drive your Shopify store’s metrics, including Conversion Rate, Customer Lifetime Value, Average Order Value and Purchase Frequency.

Let’s unpack some of the methodologies that we use at Blend.

What are NPS Surveys

A Net Promoter Score (NPS) Survey is a customer experience metric scoring system that measures overall customer sentiment and loyalty by establishing how likely a customer is to recommend your product or service to family, friends or a colleague. Generally, NPS Surveys offer a ranking scale between 0 and 10, and they can be indispensable in discovering more targeted quantitative data about your customers.

It is a tool to capture customers' experience from the ordering process to their post-purchase. You can use this data to gauge customer loyalty and satisfaction and identify customers as promoters (this is where you’ll find your brand advocates), passives (satisfied but not enthusiastic about your brand and may be at risk of moving to your competitors), and detractors (these are the customers who are unhappy and could potentially impede growth through negative word-of-mouth). Blend will help you obtain actionable insights to work towards meeting and exceeding customer expectations, identify what you need to keep doing more of and how to improve what isn’t working. Additionally, this scoring or segmentation can be used within Klaviyo to allow for targeted messaging based on these scores.

Why do NPS Surveys Matter

Gaining insights into your customers' satisfaction can help you tailor strategies to improve loyalty and increase repeat purchases. Promoters can be engaged for testimonials or referrals, while Detractors may require immediate follow-up to resolve issues.

What Tech do I need to conduct NPS Surveys

There are a few options when it comes to executing NPS Surveys. The key to choosing which third-party app will be best for you will, for the most part, come down to the tech's integrations. At Blend, we’ll often try to leverage your existing Tech Stack to avoid unnecessary app costs.

Omniconvert is an excellent tool for many qualitative and quantitative tasks in our CRO Plus program, including NPS Surveys. While Omniconvert seems to be an investment, it reduces the need for multiple third-party apps. Additionally, Omniconvert has pricing options where you can use their NPS Surveys without paying for the full suite of functionality.

Alternatively, Reviews.io has an NPS feature where they can provide an NPS-type survey with a 1-5 scoring system. This provides fewer options for customers and narrows down the target, with scores of 1-2 being Detractors, 3-4 being Passives, and 5 being Promoters. NPS is only available on the Plus plan.

 What are Web Surveys

Web Surveys differ from NPS surveys in that they aren’t metric-based. Web Surveys can gather both qualitative (closed-end questions) and quantitative (open-ended questions). Obtaining this valuable data allows you to gather customer feedback to understand what they like and dislike, how they experience your Shopify site, and the opportunities to help you improve their experience.

Why do Web Surveys Matter

The insights and feedback gathered during Web Surveys can help you drive business strategy and uncover areas that might require immediate attention. They can also help you make business decisions like improving your products or services or identifying blind spots where the Customer Experience needs improvement. The insights gathered can help you optimize your Shopify site's layout, customer service, and user experience, boosting both conversion rates and CLV.

What Tech do I need to conduct Web Surveys

Implementing surveys through your Shopify site or your email marketing platform (like Klaviyo) will help you get to know your customers, including any challenges they have faced when purchasing or additional demographics you may not already have.

Omniconvert’s Surveys allow you to create customizable surveys to target specific people at specific times. You’ll be able to include images, logos and brand colors. You’ll also be able to specify who sees these surveys or is shown specific questions.

Similarly, Status can provide a limited survey service where different email flows can populate a survey in the post-purchase part of the user journey. While Status doesn’t allow for open-ended questions, it allows for selected answers, which would allow the opportunity to gain qualitative data after the customer has purchased.

What is RFM Segmentation

RFM Segmentation is a powerful customer segmentation technique that uses three critical factors to identify and classify customer groups:

• Recency: how recently did the customer purchase from your store
• Frequency: how often does this customer purchase from you
• Monetary value: how much money do they usually spend in your store

It’s a way of analyzing your customers' behavior and segmenting them based on their purchase history. Based on your RFM Analysis, we can identify and group customers who could fall into categories like Champions, Potential Loyalists, New Customers, At Risk Customers or Can’t Lose them, based on their Recency, Frequency and Monetary Value. Using RFM Analysis, you have effectively segmented your customers based on their spending habits with your brand. You can begin to tailor your messaging to them to further personalize their experience with your brand and, hopefully, drive their Customer Lifetime Value.

Why does RFM Segmentation Matter

Not all customers are the same and should be treated as such. RFM Segmentation is a wonderful way to personalize the experience and messaging for your customers—meet them where they are. For example, your Potential Loyalist customers, you want to nurture them, help them feel valued and turn them into Champions of your brand.

By uncovering the different types of customers through RFM Segmentation, you can tailor your marketing campaigns to better resonate with these customers. You can leverage your RFM Segmentation to tailor your marketing strategy, including messaging, product offers and promotions, based on where your customers are in their journey and purchase history.

What Tech do I need to conduct RFM Analysis and Segmentation

Omniconvert provides many tools you’ll need to grow your Customer Lifetime Value skillfully. Omniconvert’s Explore offers advanced segmentation for your Shopify store, and it integrates with Klaviyo so that you can segment future email campaigns or flows based on this RFM Segmentation.

Klaviyo CPD (customer data platform) offers advanced data management, manipulation and analysis, including RFM Segmentation. Klaviyo CDP is separate from your email and profile plans, and you can find more pricing information here.

On-site RFM segmentation can be done manually through Shopify. However, finding the right RFM definition for customers and obtaining this information would require extensive research and investigation, and you run the risk of a manual process where errors are easy to make. Although you can do RFM segmentation manually, we recommend using a third-party app to ensure that data is accurate and easy to interpret.

See how Blend leveraged RFM Segmentation to drive Conversion Rate and Average Order Value

Using Omniconvert, we were able to analyze a well-known Home Appliance & Gadget store's current customer base and divide them through RFM Segmentation. Through RFM, we established where in their customer journey they were. We there then able to break down the customer journey into 6 states: Lovers, New Passions, Platonic Friends, About to Dump You, Ex Lovers, and Breakups.

We then targeted customers with email campaigns and flows, encouraging more frequent and recent purchases while strategically upselling and cross-selling to increase monetary value.

As a result, we increased the store's Owned Revenue by 38% in just 12 months.

See the full results here.

What Are Jobs to Be Done Surveys

Jobs To Be Done (JTBD) Surveys help you determine the motivations that drove your customers to seek out a solution for their particular problem, determine how they discovered your brand, their initial impressions of your products, site and service, their decision-making process, and what their experience was like after concluding the sale.

Using RFM Segmentation, we conduct customer interviews from a cross-section of customers. These customers are paid for their time, and their answers will provide valuable insights.

Why are Jobs To Be Done Surveys Important

The JTBD investigation serves as a framework for studying customer behavior, and provides a basis for future enhancements and innovations that can aid in captivating, retaining, and satisfying customers.

These interviews uncover what motivates your customers to choose YOUR brand over potential competitors. The insights gained from these surveys will help us generate hypotheses and implement changes or necessary A/B tests to continue driving your conversion rate and Customer Lifetime Value.

What Tech do I need to run Jobs To Be Done

Similarly to Web Surveys, Omniconvert’s Explore or VideoAsk is an essential tool for identifying the journey your most valuable customers take before and after the purchase moment. 

Once you have set up your survey questions, you can share this survey within your Klaviyo email campaign for the relevant segment that you'll be sending this to. You can then wait for the data to come in and begin identifying areas for optimizations that should be implemented.

See how Blend leveraged Jobs To Be Done to Drive Owned Revenue and Overall Store Revenue

Not only did we drive Owned Revenue by 38% but we also increased the overall store Revenue by 48% in 12 months by implementing JTDB among other CVO methodologies.

See the full case study here.

What is Message Mining

Message Mining is the process of analyzing and extracting valuable insights from various communications with your customers, such as social media conversations, CSM platforms, surveys, polls, one-on-one interviews, and reviews, to name a few. Essentially, it uncovers how customers talk about or perceive your brand or products and can give you actionable insights.

Why does Message Mining Matter

Copy is one of the critical changes you can make to drive Conversion Rate on your site. Fact. We A/B tested it. Your customers aren’t interested in your product's features. They want to know ‘how does this benefit me’ or ‘What pain point will this solve for me?’ Message Mining helps you gain an in-depth understanding of the pain points your product is solving for your customers. And it might not be what you think it is. It will also help you rewrite copy across your site using the exact words and phrases your customers use when talking about your products. Using Message Mining, you can refine your messaging strategy, personalize interactions and enhance customer satisfaction. You’ll also be able to use all the good things your customers say about your brand and product in your marketing copy.

Here's an example of how Blend used Message Mining to update the copy in the cart for our client.

In this A/B Test, we updated the You may also like copy for upsells and cross-sells to Add more crunch to your cart and saw the following increases:

✔ 5% increase in eCommerce Conversion Rate
✔ 5% increase in cart-completion-rate
✔ 83% increase in product additions through the Rebuy widget
✔ 6% increase in click on 'Proceed to Checkout' in the Smart Cart

Message Mining can be a beast. You can use visitor surveys, customer surveys, one-on-one interviews and review mining. If you want to do Reviews Mining, it's a manual process, and you’ll need Google Sheets or Excel. If you're going to take it further and conduct Surveys, then Omniconvert works well for collecting this information.

How Blend leveraged Message Mining for a Beauty Client

One of our Beauty Clients aimed to increase their Customer Lifetime Value and move away from their heavy discounting strategy. Blend conducts message mining by carrying out interviews and reviewing mining to identify areas where copy for product descriptions could be enhanced. One simple change to the copy of their product descriptions led to increases in Conversion Rate, Average Order Value and Per Session Value.

✔ 25.12% increase in Conversion Rate
✔ 6.39% increase in Average Order Value
✔ 33.33% increase in Per Session Value

See the full case study here.

What is A/B Testing

An A/B Test is essentially an experiment where two versions of your website are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal. We use Convert to conduct A/B or multivariate tests (where more than one variation exists) to determine whether our hypothesis is correct.

Why is A/B Testing Important

A/B Testing is the only way to quantify that your changes to your Shopify site are increasing your Conversion Rate. A/B testing will help you continuously improve your conversion rate by learning from both successful and failed experiments.

Here's an example of an A/B Test

Blend wanted to test adding trusted payment options to the Cart. Our hypothesis was that introducing PayPal Express Checkout in the Rebuy Smart Cart would increase the number of users moving through the purchase funnel.

And we achieved exceptional results with this A/B Test:

+75.48% increase in Average Purchase Revenue per User
+35.6% increase in Average Order Value
+37.3% increase in Conversion Rate

Why should I be A/B Testing

We believe in making data-driven decisions. Only some recommendations or hypotheses will win in an A/B Test. Without A/B testing our hypothesis, we can’t say whether our recommendation has impacted your metrics positively or not. By A/B testing, we ensure, with certainty, that the incremental changes made to your site will affect the metrics they aim to drive.

Remember, a failed test is not a failure, but it will provide great insight into what resonates and what doesn’t with your customers.

What Tech do I need to achieve A/B Testing

There are several tools for A/B Testing, such as VWO, Shoplift, and Optimizely. At Blend, we use Convert and have an Agency dashboard. We can offer you access to our Convert Dashboard at a reduced rate. The cost will depend on the traffic your store receives, but we are equally happy to work with your preferred A/B testing tool, should you already have one.

Third-Party Apps to Maximize your CRO with CVO Methodology

We’ve researched, so you don’t have to. Our Blend team works hard to identify third-party apps that help our clients drive Conversion Rates and Customer Lifetime Value. There are hundreds of thousands of third-party apps that are compatible with Shopify. We are closely partnered with a handful of them because of the value they add and their proven track record. As partners, we get prioritized support, which helps us help you.

These apps will also help you drive key metrics such as Conversion Rate, Average Order Value, and Purchase Frequency and, ultimately, retain your customers for longer and encourage them to spend more money with you in their lifetime.

Here are some of the critical third-party Shopify apps we recommend at Blend and how they can help you grow your Shopify store.

What is Rebuy Engine

Rebuy is a third-party app that brings to life “You May Also Like” or “Frequently Bought Together”. As a side note, we highly recommend using copy that resonates with your customers rather than these generalizations, but you get the gist. Rebuy has a powerful AI that can provide these product recommendations based on user behavior. Still, it also offers you, as the merchant, the ability to set up your own rules too. Rebuy can also be used to dynamically bundle products to drive your AOV. We specifically love the Rebuy Smart Cart, which allows you to drive upsells and cross-sells, gamification in the cart with Buy More, Save More, switching to subscription and more.

Rebuy is a powerful personalization platform explicitly designed for eCommerce stores, including Shopify. Rebuy has an incredible It leverages real-time data and AI-driven insights to deliver personalized product recommendations, upsells, and cross-sells, enhancing the overall shopping experience for customers. Rebuy can optimize your store’s product offerings at every stage of the customer journey.

What does Rebuy Engine Do

Rebuy Engine helps eCommerce merchants drive higher conversion rates and boost customer lifetime value (CLV) through advanced personalization techniques. The platform offers a suite of tools that can be easily integrated with your Shopify store to automate and optimize various aspects of the shopping experience.

Here's how Rebuy Engine works:

Personalized Product Recommendations: Rebuy uses AI to analyze customer behavior and offer highly relevant product suggestions in real-time. Whether on product pages, shopping carts, or post-purchase emails, Rebuy ensures the right products are displayed at the right time.

Smart Upsells & Cross-Sells: Rebuy enables dynamic upsell and cross-sell recommendations that are personalized for each customer. These offers can appear throughout the site, including on product pages, in the cart, or during checkout, driving higher average order values (AOV).

Automated Email & SMS Recommendations: Rebuy integrates with email platforms like Klaviyo to send automated product recommendations via email and SMS, boosting engagement and post-purchase revenue.

Customizable Widgets: The platform offers various customizable widgets, such as product recommendations, frequently bought-together sections, and post-purchase offers, which allow for seamless integration into your Shopify store’s design.

Data-Driven Personalization: Rebuy’s personalization engine is powered by real-time customer data and insights, ensuring product recommendations are relevant and tailored to each shopper’s preferences and behaviors.

Rebuy Engine Pricing

Rebuy offers various pricing options to suit businesses of all sizes. Each option provides different features and capabilities depending on your store’s needs. The platform charges a monthly fee and a percentage of revenue generated through product recommendations.

It’s worth noting that Rebuy guarantees a positive Return on Investment (ROI) for all customers using their products. With flexible pricing options, Rebuy allows stores to scale as their personalization needs grow, making it a powerful tool for smaller and enterprise-level Shopify merchants.

Why Blend Recommends Rebuy for CRO with CVO

Rebuy is a game-changer for Shopify merchants looking to personalize the customer experience and drive long-term growth. By offering intelligent product recommendations and upsells, Rebuy helps increase conversion rates and CLV. Its seamless integration with Shopify and email marketing platforms like Klaviyo makes it an essential tool in any CRO with CVO methodology.

See how Blend leveraged Rebuy's Smart Cart to improve the checkout process and increase Average Order Value for this well-known Sports Nutrition Brand.

What is an Octane AI Onsite Quiz

An onsite quiz is a great way to collect zero-party data and obtain valuable information about your customers and their preferences. Octane AI allows you to create an interactive quiz on your Shopify store for your customers and potential customers to explore.

At the end of the quiz, Octane will provide dynamic product recommendations based on the answers your user has selected. And, for every answer a user chooses, this value will be added to their profile property in Klaviyo and will allow you to segment your email campaigns and flows further.

By leveraging an Octane Quiz, you can collect data about your users, segment your audience based on their preferences, and tailor your marketing messaging and product recommendations to speak directly to their wants and needs, which will help you boost conversions.

What Does an Octane AI Onsite Quiz Do

Octane AI's Onsite Quizzes are designed to improve the customer shopping experience by offering personalized product recommendations through interactive, data-driven quizzes. Providing your users with a quiz helps you to better understand your customers’ needs and preferences, leading to more accurate product suggestions and increased conversions.

Here’s how Octane AI works:

Personalized Product Quizzes: Octane AI allows merchants to create engaging quizzes that ask customers about their preferences, needs, and behaviors. Based on their responses, the quiz delivers highly personalized product recommendations, guiding shoppers toward the best-fit products.

Zero-Party Data Collection: The quizzes collect valuable customer insights (like preferences, skin type, or size) that customers willingly share. This zero-party data can enhance future marketing and personalization efforts.

Enhanced Email & SMS Personalization: Octane AI integrates with email marketing platforms like Klaviyo, allowing merchants to send personalized product recommendations and marketing messages based on quiz responses. Using Octane AI data will lead to more effective campaigns and higher engagement rates.

Increase Average Order Value (AOV): By providing highly personalized product suggestions, Octane AI quizzes drive shoppers to add more products to their carts, increasing AOV and conversion rates.

Customizable Design: Merchants can fully customize the quizzes' look and feel to align with your brand aesthetic, ensuring a seamless customer experience.

Octane AI Pricing

As with most third-party apps, Octane AI offers flexible pricing plans based on your needs and scale.

 Why Blend Recommends Octane AI

Not only will a Quiz gather valuable data about your customers, but this information can be leveraged to improve the performance of your email marketing, driving Owned and Returning Revenue.

Working with Hunter & Gather, Blend managed to achieve the following results:

✔ 29% Owned Revenue
✔ 21.38% quiz conversion rate
✔ 258% increase in Revenue from email flows
✔ 6,500 new subscribers collected in only 6 months

What is Status Accounts

Status is a ‘personalization engine’ that aims to increase repeat purchases with a customer account supporting each shopping journey step. Status keeps users logged into their customer accounts for longer, saves every cart, click and view to accelerate conversions and aims to bring shoppers back with wishlists.

What Does Status Accounts Do

Status Accounts provides eCommerce merchants with the tools to analyze and act on customer data. This platform is useful for understanding customer lifetime value (CLV), segmenting your audience, and personalizing marketing campaigns.

Here’s how Status Accounts works:

Customer Segmentation & RFM Analysis: Status uses RFM (Recency, Frequency, and Monetary) segmentation to categorize customers based on purchase behavior. Using this segmentation allows merchants to tailor marketing efforts more effectively, improving engagement and conversions. You can identify your most valuable customers and create strategies to re-engage at-risk ones.

Customer Insights & Reporting: Status provides detailed reports on customer behavior, including average order value (AOV), purchase frequency, and customer retention. These insights help merchants understand where to improve their strategy to drive CLV.

Automated Surveys for Qualitative Data: Status enables merchants to send automated post-purchase surveys to customers, gathering qualitative data about their shopping experience. These surveys can be integrated into the post-purchase journey to gain actionable insights on improving the customer experience.

Personalized On-Site and Email Experiences: Using the data collected from surveys and RFM analysis, Status allows you to personalize the on-site experience for each customer. You can create targeted email marketing campaigns based on the segmentation, increasing the relevance of your messaging.

Integration with Shopify & Other Tools: Status seamlessly integrates with Shopify and other eCommerce tools like Klaviyo, enabling merchants to sync customer data for personalized email and SMS marketing automatically.

Status Accounts Pricing

Status offers pricing plans that scale with your business, allowing you to choose the package that best suits your customer data analysis and personalization needs.

Why Blend Recommends Status for our CRO Plus Program

Status Accounts is an invaluable tool for Shopify merchants who want to better understand their customers and improve their marketing strategy. Its RFM segmentation, post-purchase surveys, and detailed customer insights allow you to optimize your conversion rate and CLV. The ability to integrate with platforms like Shopify and Klaviyo makes it a perfect addition to our CRO Plus program, ensuring that you can act on the data you collect to create more personalized experiences for your customers.

What does CRO with CVO Methodology with Blend Commerce Look Like: The CRO Plus Program

Every Shopify store is unique, and at Blend, we understand that there’s no “one size fits all” approach. Your roadmap will be customized based on the specific opportunities we identify through deep-diving into your store’s metrics. This in-depth analysis allows us to help you grow by targeting the areas with the highest potential for impact.

Before beginning any technical work, we conduct a comprehensive onboarding process to ensure we are aligned on your Shopify store's goals, challenges, and strategies.

The Onboarding Process: Setting the Stage for Success

Our onboarding process begins by inviting you to your dedicated Monday.com board. This project management tool will serve as a communication hub throughout our partnership. We’ll explain how to use it, ensuring you have complete visibility into every step of the process.

Your Account Manager will then request access to your Shopify store and any third-party platforms you use, such as Klaviyo or Yotpo. Following this, we’ll have an in-depth discovery call with your dedicated Blend team, including your project manager, strategists, developers, and marketing experts. During this call, we’ll dive into what you’ve tried, what has worked, and what hasn’t. Our goal is to fully understand your store so we can build a solid foundation for our working relationship.

Month 1: Data-Driven Insights and Audits

In the first month, we focus on analyzing your Shopify store’s data from top to bottom. You could think of this as “Blend Data Month,” where we gather quantitative and qualitative insights to provide a clearer picture of your brand and audience.

Conversion Rate Optimization Audit

We begin with a Conversion Rate Optimization (CRO) Audit, a comprehensive review that helps uncover opportunities to optimize your store for conversion rate and customer lifetime value (CLV). Our approach is always tailored to your specific goals, ensuring that the audit addresses your unique challenges.

During this month, we also conduct various audits and analyses, which may include:

Klaviyo Audit: Analyzing your email marketing for engagement and growth opportunities.

User Journey Mapping: Pinpointing areas in your customer journey that need refinement.

Site Speed Audit: Our Developers go through your code with a fine tooth comb to establish areas that need improvements, what needs to be done within the code to achieve these enhancements, what metrics will be impacted and how much these metrics could improve by to increase your Shopify site's performance.

We aim to provide recommendations that improve user experience, increase retention, and boost conversion rates. It’s not just about aesthetics or catchy headlines. We dig deep to uncover hidden opportunities and ensure flawless functionality, fast load times, and intuitive navigation.

Your First Month's Deliverables: Your Initial PECTI

At the end of the first month, we present you with your Initial PECTI—a framework for prioritizing tasks based on:

P - Proof/Confidence: Our confidence, based on experience and data, that the task will positively impact your metrics.

E - Ease to Achieve: How easily can the task be implemented? Simple tasks are given higher priority.

C - Cost to Implement: We ensure all costs, including third-party tools, are factored into each recommendation.

T - Time to Impact: We prioritize tasks that deliver results quickly, deferring those that take longer.

I - Impact Potential: The expected effect on your store’s key metrics, with larger impact tasks ranked higher.

By giving each of these PECTI items a star rating out of five, we will end up with a score out of 100 for each task and provide you with a spreadsheet outlining all recommendations, ranked by priority, with the tasks we recommend focusing on in Month 2.

Monthly Calls with Your Account Manager and Strategist

You’ll have a recurring call with your Account Manager and Strategist every month. This call provides an opportunity to:

• Review completed tasks.
• Discuss the priorities for the upcoming month.
• Get updates on any outstanding tasks.
• Ask any questions or raise any new goals or challenges.

This collaboration ensures that your goals are always front and centre and that we continually work together to drive results.

Month 2: Implementation

Once we’ve gathered all the insights from Month 1, we move into Month 2, where we begin implementing the prioritized tasks.

The tasks that we work on during implementation could have any combination of the following steps:

Strategy: From creating wireframes to a deep-dive into Qualitative and Quantitative Data, building out Klaviyo Flow Strategies, and identifying A/B Testing goals, our Strategists will ensure that we continually work towards growing your Conversion Rate and Customer Lifetime Value.

Marketing: Our Marketing team has a way with words, from creating copy that converts visitors from on-site to email marketing flows and campaigns; we will ensure that we match your brand tone of voice to keep your customers converting and coming back for more.

Design: Our creative Design team will bring the strategy to life with our carefully crafted design process, ensuring that all on-site designs are beautiful works of art that work well for your Shopify store while following best practices, following the strategy laid out by our Strategists.

Development: Our expert Shopify developers will build the designed functionality and pages on-site with solid, best-practice code. They will ensure the coding is dynamic and thoroughly tested before handing anything to you for review.

Each step within a task will follow our robust QAQC procedure.

The Blend QAQC Process

We follow an incredibly robust QAQC procedure as the tasks pass through each step. We’ll keep you updated and request sign-off as tasks progress. Our Quality Assurance and Quality Control (QAQC) is something we have worked very hard at and something that we pride ourselves on at Blend.

 

 

Each task will be QAQCed by a peer team member. If there are any issues with the task, it will go back to the original team member to implement the feedback. All Development work will also go through a Code Review by a peer developer. Once tasks have passed through QAQC (and Code Review, if it is a development task), they will move to our Head of Design and Development for Final Review.

If any feedback is raised during the Final Review, it will be returned to the original team member to implement before moving back into the Final Review. We will not hand any work over to you until it passes the Final Review. Once you’re happy with the task, we will then liaise with you to arrange the go-live date.

We never push live on a Friday (just in case), and we prefer to push functionality live before 2 pm. Monday through Thursday to ensure our team is on hand should anything on site be affected by the go-live. This is pretty unlikely, but we prefer to err on the side of caution.

While our QAQC is robust, we never launch functionality on Fridays or after 14:30 to ensure you have our team on hand should troubleshooting be required.

Designs and Scoping Tasks and Projects

As with each step for each task, we will keep you updated and share the Design with you for sign-off before progressing to the next stage. You’ll have the opportunity to share feedback, ask questions or request design changes. You’ll have up to two iterations within the agreed-upon scope before we move into the build. In the unlikely event that you’d like further design changes, we can implement these for you and will confirm the scope before moving ahead with subsequent iterations to the design.

Once you’ve signed off on your design, we will confirm the scope for implementation. Although we provide an implementation estimate following the design, the final design may be slightly different from our initial estimate. Following the confirmation of scoping, we will the build or implement the signed-off design. Similarly, once the build has been completed, we will share a preview link for you to review and liaise on a go-live date once you’re happy with the implementation.

Continuous Optimization: Simplify, Optimize, Improve (SOI) Framework

Each month, we revisit your Shopify site to look for opportunities to Simplify, Optimize, or Improve—what we call the SOI Framework. We also continuously monitor and refine our PECTI recommendations to ensure we always work on the tasks with the highest potential impact.

Monthly Reports and Ongoing Research

You’ll receive a detailed monthly report covering onsite metrics (like Revenue, Conversion Rates and AOV) and email marketing performance metrics (including list growth, revenue generated, email opens, unsubscribes, etc.). This report shares vital data and provides actionable insights and recommendations, including the hypotheses we expect to test.

We will re-rank your PECTI framework monthly, ensuring we continuously address the highest priority tasks. Additionally, we continuously conduct A/B tests and share the results with you, focusing on improving key metrics.

Month 3 and Onward: Maintaining Momentum

From Month 3 onward, we maintain this cycle of testing, implementing, and optimizing to ensure your Shopify store continues to grow and thrive. Your ongoing deliverables include:

Monthly Calls	Stay aligned with your Account Manager & Strategist
Monthly Reports	Gain insights into your site's performance and data-backed recommendations and hypotheses
Monthly PECTI Updates	Always focus on the highest-priority tasks
Monthly Implementation and A/B Testing	Learnings from all experiments and results

 

How to get the most out of working with Blend

We understand that in the same way, Shopify brands are unique, so are the people who run them. Some of our clients prefer to have sign-off as each task step is completed, while others don’t even want to review functionality before we push it live. The beauty of working with Blend is that our QAQC is so robust that if a task passes our Final Review, we are confident that we can push this task live. We appreciate that some eCom managers would like to be more involved in each step of the process, and we are happy to accommodate you on either side of this or somewhere in between.

How Personalization Enhances Conversion Rate and CLV

Using these qualitative and quantitative tasks, we build a personalized experience for each customer. Personalization improves immediate conversion rates and boosts long-term loyalty, driving an increase in CLV. With tools like Klaviyo, Omniconvert, and Lifetimely, we take a data-driven approach to ensure every customer feels like your store was made for them.

Tech Tools that power your CRO Plus Program

To maximize the effectiveness of our CRO Plus Program, we leverage a suite of powerful tech tools designed to gather insights and optimize the Shopify store experience. These tools help us collect data, conduct segmentation, and personalize the customer journey, driving higher conversion rates and customer lifetime value (CLV).

 

By using these tools, we ensure that your CRO Plus Program is powered by data and insights, allowing us to personalize the customer experience and optimize key metrics.

Ready to Boost your Shopify store's Conversion Rate and Customer Lifetime Value with Blend's CRO Plus Program

At Blend, we understand that every Shopify store is unique, so we recommend our CRO Plus Program to meet your specific needs, combining conversion rate optimization (CRO) with customer value optimization (CVO) for immediate results and sustained growth.

By using personalized strategies backed by in-depth qualitative and quantitative research, we uncover key opportunities to improve your conversion rates and increase customer lifetime value (CLV). Our holistic approach ensures that we’re not only optimizing your store for today but also building lasting relationships with your customers, encouraging repeat purchases and long-term loyalty.

With our expert team, data-driven insights, and powerful tech tools, we craft strategies designed to maximize each customer's value while boosting overall profitability. The results? Higher conversion rates, increased average order value (AOV), and stronger customer retention.

Don’t wait to see the impact—start driving both short-term wins and long-term growth today. Get in touch with Blend to elevate your Shopify store’s performance and begin your journey toward sustainable success!

 

Frequently Asked Questions (FAQs)

What is Conversion Rate Optimization?

Conversion Rate Optimization (CRO) is the process of improving your website to increase the percentage of visitors who complete a desired action, such as making a purchase.

Why is Conversion Rate Optimization important for Shopify stores?

CRO is essential for Shopify stores because it helps maximize the value of your existing traffic. By improving user experience, optimizing the checkout process, and making data-driven changes, CRO can significantly increase sales and revenue without costly ad campaigns. A higher conversion rate directly leads to better profitability for your store.

What is Customer Value Optimization (CVO)?

Customer Value Optimization (CVO) goes beyond CRO by focusing on increasing the value each customer brings over time. Instead of just converting one-time visitors, CVO aims to build long-term relationships with customers, resulting in repeat purchases, higher average order value (AOV), and improved customer lifetime value (CLV).

How does Customer Value Optimization differ from Conversion Rate Optimization?

While Conversion Rate Optimization (CRO) focuses on converting visitors into customers by improving the shopping experience and user interface (UI), Customer Value Optimization (CVO) focuses on increasing the value of each customer relationship over time. CVO strategies include personalizing customer experiences, increasing loyalty, and encouraging repeat purchases, leading to a higher Customer Lifetime Value (CLV).

What is Customer Lifetime Value (CLV), and why is it important?

Customer Lifetime Value (CLV) is the total revenue a customer is expected to generate for your business throughout their relationship with your store. It is an important metric because it helps businesses understand the long-term value of their customer relationships. Increasing CLV means increasing repeat purchases, customer loyalty, and overall profitability, making it a key focus for CRO and CVO efforts.

How can I increase my Shopify store's Customer Lifetime Value (CLV)?

To increase Customer Lifetime Value (CLV), focus on building strong, long-term customer relationships. This can be achieved through personalized marketing, excellent customer service, loyalty programs, and tailored product recommendations. Implementing strategies like email marketing, upselling, cross-selling, and creating a seamless shopping experience can also drive repeat purchases and higher CLV.

Why should I focus on Customer Value Optimization (CVO)?

CVO focuses on maximizing the value each customer brings over time by encouraging repeat purchases, increasing average order value, and boosting customer lifetime value (CLV).

What tools can I use to improve Conversion Rate Optimization and Customer Lifetime Value?

There are many tools available to help improve CRO and CVO in your Shopify store. Here are some of Blend's favourite ones:

• Rebuy Engine: for personalized product recommendations and upsells
• Octane AI: for personalized quizzes to collect zero-party data and to improve product suggestions and tailored marketing.
• Status Accounts: for customer segmentation and RFM analysis to drive personalized user experiences.
• Klaviyo: for email marketing automation and personalized campaigns based on customer behavior.

What are the most important metrics to track for Conversion Rate Optimization?

The key metrics you should be tracking for Conversion Rate Optimization include, but are not limited to:

• Conversion Rate: the percentage of visitors who make a purchase.
• Average Order Value (AOV): the average amount spent per order on your site.
• Cart Abandonment Rate: the percentage of users who add items to their cart but don't complete a purchase.
• Bounce Rate: the percentage of visitors who leave your site after viewing only one page.

How does A/B testing help with Conversion Rate Optimization?

A/B testing allows you to compare two versions of a webpage or element to see which performs better in terms of your conversions. By testing different versions of landing pages, product descriptions, or Call to Actions (CTAs), you can identify what resonates with your audience and make data-driven decisions to improve your conversion rate on your Shopify store.

How can personalization improve Conversion Rate Optimization and Customer Value Optimization?

Personalization helps you deliver a tailored experience that resonates with individual customers, which would improve both your Conversion Rate Optimisation (CRO) and your Customer Value Optimization (CVO). This personalization can include tailored product recommendations, targeted email campaigns, and customized landing pages. Personalization helps increase conversions, build stronger customer relationships, and ultimately boost CLV.

Published: October 14, 2024

Last updated: October 23, 2024