A/B Test

Adding Persuasive Elements Below the Checkout CTA in the Cart

During our data analysis with this client, we found that the express checkout in the cart played a significant role in the payment methods by customers. We noted that many purchases used Shopify Pay, Paypal, and Apple Pay. We hypothesised that by adding these persuasive elements to the cart page along with their ‘100% satisfaction guarantee’ notice.

The Results

While ShopPay was the most popular option for customers, PayPal received the largest increase in engagement, which was due to ShopPay already being visible on the product detail pages. After these excellent results, we implemented Variant 1 permanently.

  • 6%

    Increase in Conversion Rate

  • 6.25%

    Increase in Clicks on Paypal

  • 0.5%

    Increase in Clicks on ShopPay
Your Turn

More A/B Tests

  • 4% Increase in Revenue per Visitor
    Growth

    4% Increase in Revenue per Visitor

    Making scent selection easier with swatches helped increase conversion and revenue, while revealing new insights about subscription behaviour.

    Growth
  • 26.2% Increase in Revenue per Visitor
    Growth

    26.2% Increase in Revenue per Visitor

    Discover how adding express checkout options to the cart boosted revenue per visitor by 26.2% and drove a 53% uplift in mobile performance.

    Growth
  • 11.11% Increase in Revenue per Visitor

    11.11% Increase in Revenue per Visitor

    Discover how simplifying mobile navigation helped customers find products faster and transformed browsing into buying.

GET IN TOUCH

Let’s talk about your business.

GET IN TOUCH

Let’s talk about your business.

hello@blendcommerce.com