A/B Test

Adding Persuasive Elements Below the Checkout CTA in the Cart

During our data analysis with this client, we found that the express checkout in the cart played a significant role in the payment methods by customers. We noted that many purchases used Shopify Pay, Paypal, and Apple Pay. We hypothesised that by adding these persuasive elements to the cart page along with their ‘100% satisfaction guarantee’ notice.

Plant Brand 6 Increase In Conversion Rate Before Plant Brand 6 Increase In Conversion Rate After
Plant Brand 6 Increase In Conversion Rate Before Plant Brand 6 Increase In Conversion Rate After

The Results

While ShopPay was the most popular option for customers, PayPal received the largest increase in engagement, which was due to ShopPay already being visible on the product detail pages. After these excellent results, we implemented Variant 1 permanently.

  • 6%

    Increase in Conversion Rate

  • 6.25%

    Increase in Clicks on Paypal

  • 0.5%

    Increase in Clicks on ShopPay
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