Plant Brand
6% increase in Conversion Rate
A/B Test
Adding Persuasive Elements Below the Checkout CTA in the Cart
During our data analysis with this client, we found that the express checkout in the cart played a significant role in the payment methods by customers. We noted that many purchases used Shopify Pay, Paypal, and Apple Pay. We hypothesised that by adding these persuasive elements to the cart page along with their ‘100% satisfaction guarantee’ notice.




The Results
While ShopPay was the most popular option for customers, PayPal received the largest increase in engagement, which was due to ShopPay already being visible on the product detail pages. After these excellent results, we implemented Variant 1 permanently.
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6%
Increase in Conversion Rate -
6.25%
Increase in Clicks on Paypal -
0.5%
Increase in Clicks on ShopPay
More A/B Tests
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Growth
26.2% Increase in Revenue per Visitor
Discover how adding express checkout options to the cart boosted revenue per visitor by 26.2% and drove a 53% uplift in mobile performance.
Growth -
11.11% Increase in Revenue per Visitor
Discover how simplifying mobile navigation helped customers find products faster and transformed browsing into buying.
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18.73% Increase in Revenue per Visitor
Testing the layout of information on the product detail page is important, as not all customers process information the same way. By tweaking the way these sections are presented, we...
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