A/B Test

What the Data Told Us

With previous data analysis, we know that user-generated content (UGC), specifically images, can significantly help potential buyers connect with the product on a more personal level.

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Titan Casket Highlighting User Photos To Enhance Engagement Before
Titan Casket Highlighting User Photos To Enhance Engagement Before

Hypothesis

How the Test was Set Up

Originally, the “User Photos” section on the client’s product detail page was far down from the “Product Images” section on mobile devices. We hypothesised that by repositioning the “User Photos” section to be closer to the product images above the fold, it would be more accessible and impactful, enhancing user engagement and trust. We created a variation to the original where the “User Photos” were closer to the other images.

Titan Casket Highlighting User Photos To Enhance Engagement After
Titan Casket Highlighting User Photos To Enhance Engagement After

The Results

According to the two-week test results, giving more prominence to the “See customer photos” CTA on desktop and moving it higher on mobile led to outstanding performance gains. The results were statistically significant at a 95% confidence level, showing a 71.14% increase in Conversion Rate and a 24.40% increase in Revenue per Visitor.

We implemented Variant 1 permanently.

  • 71.13%

    Increase in Conversion Rate Overall

  • 67.59%

    Increase in Conversion Rate for Mobile Devices

  • 123.49%

    Increase in Conversion Rate for Desktop Devices
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