A/B Test

Expose Search Bar on Mobile

Customers who use a search bar will naturally have a higher purchase intent as they know what they’re looking for. Our client had higher levels of sessions on mobile versus desktop. Our hypothesis was that by exposing the search bar on mobile, the mobile shopping experience would be easier and increase conversion rates, along with other revenue-attributed metrics.

The Results

Our test resulted in higher levels of engagement and purchasing habits. After 33 days of data, we observed a 16.86% increase in viewing search results, a 17.45% increase in eCommerce conversion rate, and an 8.63% increase in clicks on ‘Add to Bag’.

  • 17%

    Increase in Conversion Rate

  • 33%

    Increase in Clicks on the Cart Icon

  • 9%

    Increase in Clicks on Add to Bag
Your Turn

More A/B Tests

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  • 22% Increase in Conversion Rate

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    Find out how exposing the mobile search bar improved product discoverability and drove measurable uplifts in user engagement for this DTC casket brand.

  • 19.71% Increase in Checkout Visits

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    User Testing unveiled an interesting, previously unseen, friction point in the User Journey. A small change to filtering options led to a quicker path to purchase.

GET IN TOUCH

Let’s talk about your business.

GET IN TOUCH

Let’s talk about your business.

hello@blendcommerce.com