A/B Test

Expose Search Bar on Mobile

Customers who use a search bar will naturally have a higher purchase intent as they know what they’re looking for. Our client had higher levels of sessions on mobile versus desktop. Our hypothesis was that by exposing the search bar on mobile, the mobile shopping experience would be easier and increase conversion rates, along with other revenue-attributed metrics.

Nutritional Sports Drink Brand 17.45 Increase In Conversion Rate Before Nutritional Sports Drink Brand 17.45 Increase In Conversion Rate After
Nutritional Sports Drink Brand 17.45 Increase In Conversion Rate Before Nutritional Sports Drink Brand 17.45 Increase In Conversion Rate After

The Results

Our test resulted in higher levels of engagement and purchasing habits. After 33 days of data, we observed a 16.86% increase in viewing search results, a 17.45% increase in eCommerce conversion rate, and an 8.63% increase in clicks on ‘Add to Bag’.

  • 17%

    Increase in Conversion Rate

  • 33%

    Increase in Clicks on the Cart Icon

  • 9%

    Increase in Clicks on Add to Bag
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