A/B Test

Highlighting "No Reaction Money Back Guarantee” Below ATC on PDP

Presenting trust signals on an eCommerce store is crucial to answering conversion critical questions that users may have. During our CRO Audit for this new client, and while analysing the product detail page, we noticed that while not mentioned on the PDP, the brand offered a “No Reaction Money Back Guarantee”.

To increase the level of trust at the product detail page of the customer journey, we hypothesised presenting the “No Reaction Money Back Guarantee” below the Add to Cart CTA would not only provide users with additional information about the product, but also provide comfort that they are making a good decision and will get their money back if something goes wrong.

The Results

We evaluated the results of this test after two weeks with some surprise. We initially suspected that mobile users might have mistaken the new element introduced as a CTA button, but click data showed low interaction levels. This suggested that mobile users recognised it as a badge, and while performing well on desktop, it underperformed on mobile. Metrics for desktop, however, proved fruitful with a 30.33% increase in Conversion Rate, 20.03% increase in Revenue, and 2% increase in Add to Cart Rate. Following the test results, and our recommendation, Variant 1 was pushed live on Desktop only.

  • 30%

    Increase in Conversion Rate

  • 20%

    Increase in Revenue

  • 2%

    Increase in Add to Cart Rate

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