Health Brand
30.33% Increase in Conversion Rate
A/B Test
Highlighting "No Reaction Money Back Guarantee” Below ATC on PDP
Presenting trust signals on an eCommerce store is crucial to answering conversion critical questions that users may have. During our CRO Audit for this new client, and while analysing the product detail page, we noticed that while not mentioned on the PDP, the brand offered a “No Reaction Money Back Guarantee”.
To increase the level of trust at the product detail page of the customer journey, we hypothesised presenting the “No Reaction Money Back Guarantee” below the Add to Cart CTA would not only provide users with additional information about the product, but also provide comfort that they are making a good decision and will get their money back if something goes wrong.




The Results
We evaluated the results of this test after two weeks with some surprise. We initially suspected that mobile users might have mistaken the new element introduced as a CTA button, but click data showed low interaction levels. This suggested that mobile users recognised it as a badge, and while performing well on desktop, it underperformed on mobile. Metrics for desktop, however, proved fruitful with a 30.33% increase in Conversion Rate, 20.03% increase in Revenue, and 2% increase in Add to Cart Rate. Following the test results, and our recommendation, Variant 1 was pushed live on Desktop only.
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30%
Increase in Conversion Rate -
20%
Increase in Revenue -
2%
Increase in Add to Cart Rate
More A/B Tests
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66.18% Increase in Revenue per Visitor
Express Checkout buttons are often a CRO essential. Yet dropping them in this experiment cleared the path and unlocked a surprising jump in revenue per visitor.
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32% Increase in Subscription Orders per Visitor
Adding a clear bullet-list of subscription perks nudged hesitant shoppers, lifting subscription orders per visit on desktop and 15% on mobile.
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22% Increase in Conversion Rate
Find out how exposing the mobile search bar improved product discoverability and drove measurable uplifts in user engagement for this DTC casket brand.
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