Sports Nutrition Brand
7.17% increase in Conversion Rate
A/B Test
Expose Thumbnail Images on PDP Gallery
In the past, we conducted an A/B test for this brand, displaying thumbnail images for both their UK version and IRE version. While the test was successful for the UK, it did not perform well for the IRE version. We hypothesised that visitors couldn’t access the CTA and options as the area occupied too much space on the wider screens. In this test, we activated the thumbnail area while positioning a sticky CTA, which originally only appeared when the user scrolled down the page.




The Results
Based on two-week test results, Variant 1 showed a +9.61% increase in Clicks on “Add to Cart”, a +7.17% increase in eCommerce Conversion Rate, a 35.07% increase in Clicks on the sticky ATC CTA, and a 6.26% increase in Revenue per Visitor. We set Variant 1 live permanently.
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7.17%
Increase in Conversion Rate -
9.61%
Increase in Clicks on Add to Cart -
6.26%
Increase in Revenue per Visitor
More A/B Tests
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Exposed Search Bar on Desktop
Could you improve Conversion Rates by exposing the Search Bar on Desktop?
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Words with Icons in Navigation
Could Adding Words to Icons in the Mobile Nav Improve Conversion Rate?
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Optimise USP Section on the Home Page
Does Moving USPs Higher on the Homepage Improve Conversion Rate?
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