Aeromotive
88% increase in Conversion Rate
A/B Test
Exposing the Search Bar on Mobile
When analysing our client's site, we noted high activity levels on the search bar. Psychologically, those who use the search bar have a higher purchase intent as they know what they’re looking for. During the analysis, we found that the client had more mobile sessions than desktop sessions. We hypothesised that by exposing the search bar to mobile users, we would create a smoother searching experience, thereby increasing conversion rates and other revenue-attributed metrics.




The Results
We observed that with Variant 1, search trigger clicks increased by 126%, attributed to an 88% increase in eCommerce conversion rate and a 14% increase in average order value. We set Variant 1 live permanently.
-
88%
Increase in Conversion Rate -
109%
Increase in Average Purchase Revenue per User -
30%
Increase in Add to Cart per Session
More A/B Tests
-
Growth
26.2% Increase in Revenue per Visitor
Discover how adding express checkout options to the cart boosted revenue per visitor by 26.2% and drove a 53% uplift in mobile performance.
Growth -
11.11% Increase in Revenue per Visitor
Discover how simplifying mobile navigation helped customers find products faster and transformed browsing into buying.
-
18.73% Increase in Revenue per Visitor
Testing the layout of information on the product detail page is important, as not all customers process information the same way. By tweaking the way these sections are presented, we...
GET IN TOUCH
Let’s talk about your business.
GET IN TOUCH