A/B Test

Exposing the Search Bar on Mobile

When analysing our client's site, we noted high activity levels on the search bar. Psychologically, those who use the search bar have a higher purchase intent as they know what they’re looking for. During the analysis, we found that the client had more mobile sessions than desktop sessions. We hypothesised that by exposing the search bar to mobile users, we would create a smoother searching experience, thereby increasing conversion rates and other revenue-attributed metrics.

The Results

We observed that with Variant 1, search trigger clicks increased by 126%, attributed to an 88% increase in eCommerce conversion rate and a 14% increase in average order value. We set Variant 1 live permanently.

  • 88%

    Increase in Conversion Rate

  • 109%

    Increase in Average Purchase Revenue per User

  • 30%

    Increase in Add to Cart per Session
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