A/B/C Test

Position of the Cookie Consent

This test was done over two different geographical sites for the same brand, UK and Ireland. In the original design of the cookie consent, it was not possible to proceed shopping on the store without making a selection on the cookie consent screen. We hypothesised that this caused friction when looking to explore the site. By redesigning the cookie consent placement focused solely on eCommerce metrics, we shifted this to allow for easy shopping. However, should the brand look to increase the cookie consent permission rate over specific seasonal user acquisition campaigns, the brand can use the original design. We ran each test for 2 weeks with two variations. Variant 1 displayed the banner on the top of the page while Variant 2 displayed the banner on the bottom of the page.

The Results

We found the UK version of the brand saw a +32% increase in eCommerce Conversion Rate, -22% decrease in Bounce Rate, and +5% increase in Revenue per Visitor for Variant 2. While the Ireland version of the brand saw a -9% decrease in Bounce Rate, +10.51% increase in eCommerce Conversion Rate, and +6% increase in Revenue per Visitor for Variant 1. We implemented Variant 2 for the UK brand and Variant 1 for the Ireland brand.

  • 32%

    Increase in Conversion Rate for UK brand

  • 10.51%

    Increase in Conversion Rate for IRE brand

  • 22%

    Decrease in Bounce Rate for UK brand
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