A/B Test

Express Checkout CTAs on Smart Cart Drawer

We found that most of our client’s customers were using express checkout methods when purchasing, such as Shop Pay, Google Pay, and Apple Pay. Our hypothesis was to make this process easier for customers by providing Shop Pay and Google Pay directly in the Rebuy Smart Cart.

Jackson S 35 Increase In Conversion Rate Before Jackson S 35 Increase In Conversion Rate After
Jackson S 35 Increase In Conversion Rate Before Jackson S 35 Increase In Conversion Rate After

The Results

After only two weeks, our test reached statistical significance with a 35% increase in eCommerce Conversion Rate, a 53% increase in Clicks on the Shop Pay button, a 40% increase in Clicks on the Google Pay button, and a 60% increase in Clicks on the Apple Pay button. We set the variation live permanently.

  • 35%

    Increase in Conversion Rate

  • 13%

    Increase in Revenue

  • 12%

    Increase in Average Purchase Revenue per User
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