A/B Test

Express Checkout CTAs on Smart Cart Drawer

We found that most of our client’s customers were using express checkout methods when purchasing, such as Shop Pay, Google Pay, and Apple Pay. Our hypothesis was to make this process easier for customers by providing Shop Pay and Google Pay directly in the Rebuy Smart Cart.

The Results

After only two weeks, our test reached statistical significance with a 35% increase in eCommerce Conversion Rate, a 53% increase in Clicks on the Shop Pay button, a 40% increase in Clicks on the Google Pay button, and a 60% increase in Clicks on the Apple Pay button. We set the variation live permanently.

  • 35%

    Increase in Conversion Rate

  • 13%

    Increase in Revenue

  • 12%

    Increase in Average Purchase Revenue per User
Your Turn

More A/B Tests

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    73.5% Increase in Average Order Value

    Read how a small change can make wave-high impacts to increase Conversion Rates, Average Order Value, and Revenue per Visitor for one of our clients.

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    40.37% Increase in Revenue per Visitor

    Changing the copy of one sentence increased Conversion Rates, Revenue per Visitor, Average Order Value, and Checkout Visits in one go.

GET IN TOUCH

Let’s talk about your business.

GET IN TOUCH

Let’s talk about your business.

hello@blendcommerce.com