A/B Test

Implement Accordion Menu on PDP

During a site analysis, we observed that customers were researching specific information about the products that Jackson’s sold. While competitors presented this information directly on the PDP in an enhanced accordion menu within a single section, Jackson’s presented the information across a large section on the product detail page. Our hypothesis was that by providing critical information on the PDP within an organised accordion menu, customers could find the information they need easily, increasing conversion rates.

The Results

Based on the data, we discovered a 15.21% increase in conversion rate, a 7.33% increase in checkout visits, a 6% increase in clicks on ‘add to cart’, and a 22% increase in average session duration. While the improvement increased user engagement, it also impacted purchase decisions. Additionally, the accordion menu improved SEO, representing a forward-looking investment in organic traffic.

  • 15%

    Increase in Conversion Rate

  • 6%

    Increase in Clicks on 'Add to Cart'

  • 7%

    Increase in Checkout Visits
Your Turn

More A/B Tests

  • 26.2% Increase in Revenue per Visitor
    Growth

    26.2% Increase in Revenue per Visitor

    Discover how adding express checkout options to the cart boosted revenue per visitor by 26.2% and drove a 53% uplift in mobile performance.

    Growth
  • 11.11% Increase in Revenue per Visitor

    11.11% Increase in Revenue per Visitor

    Discover how simplifying mobile navigation helped customers find products faster and transformed browsing into buying.

  • 18.73% Increase in Revenue per Visitor

    18.73% Increase in Revenue per Visitor

    Testing the layout of information on the product detail page is important, as not all customers process information the same way. By tweaking the way these sections are presented, we...

GET IN TOUCH

Let’s talk about your business.

GET IN TOUCH

Let’s talk about your business.

hello@blendcommerce.com