A/B Test

Paypal Express Button on Smart Cart

The original version displayed the brand’s Affirm and credit card logos within the Rebuy Smart Cart. Considering 26% of the client’s total revenue used express checkout options, we wanted to test replacing the logos with a Paypal Express CTA on the Smart Cart to make the checkout process faster and easier while increasing brand trust.

The Results

The test delivered exceptional results as we observed significant improvements across key metrics. Specifically, there was a 37.33% increase in eCommerce Conversion Rate, a 35.60% increase in Average Order Value, and a 75.48% increase in Average Purchase Revenue per User.

  • 37%

    Increase in Conversion Rate

  • 35%

    Increase in Average Order Value

  • 75%

    Increase in Average Purchase Revenue per User
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