A/B Test

Review Testimonial Imagery

To increase brand trust and engagement on the PDP, the client looked to add imagery to selected reviews before displaying the rest of the reviews. This can draw attraction to the reviews area, thereby increasing brand trust and conversion rates.

Gms 3.61 Increase In Conversion Rate Before Gms 3.61 Increase In Conversion Rate After
Gms 3.61 Increase In Conversion Rate Before Gms 3.61 Increase In Conversion Rate After

The Results

We observed significant improvements in several metrics, including a 5.02% increase in clicks on “Add to Cart” button, a 3.61% rise in the eCommerce Conversion Rate, and a 3.62% increase in 50% Scroll Depth. Additionally, we saw a 15.94% improvement in Average Session Duration. We set Variant 1 live permanently.

  • 3.61%

    Increase in Conversion Rate

  • 3.93%

    Increase in Average Order Value

  • 7.73%

    Increase in Average Purchase Revenue per User
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