Goat Milk Stuff
3.61% increase in Conversion Rate
A/B Test
Review Testimonial Imagery
To increase brand trust and engagement on the PDP, the client looked to add imagery to selected reviews before displaying the rest of the reviews. This can draw attraction to the reviews area, thereby increasing brand trust and conversion rates.




The Results
We observed significant improvements in several metrics, including a 5.02% increase in clicks on “Add to Cart” button, a 3.61% rise in the eCommerce Conversion Rate, and a 3.62% increase in 50% Scroll Depth. Additionally, we saw a 15.94% improvement in Average Session Duration. We set Variant 1 live permanently.
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3.61%
Increase in Conversion Rate -
3.93%
Increase in Average Order Value -
7.73%
Increase in Average Purchase Revenue per User
More A/B Tests
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66.18% Increase in Revenue per Visitor
Express Checkout buttons are often a CRO essential. Yet dropping them in this experiment cleared the path and unlocked a surprising jump in revenue per visitor.
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32% Increase in Subscription Orders per Visitor
Adding a clear bullet-list of subscription perks nudged hesitant shoppers, lifting subscription orders per visit on desktop and 15% on mobile.
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30.33% Increase in Conversion Rate
Placing a “No Reaction Money Back Guarantee” below the Add to Cart button drove trust and measurable uplifts in conversion for this wellness brand.
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