Shopify CRO Agency A/B Tests
Small Changes, Massive Impact
Get inspired by practical Shopify A/B test examples that led to impressive gains. Clearly understand the tests we ran, the logic behind them, and the measurable results they produced.

4.59% increase in Conversion Rate
When displaying alternative options to Out of Stock products, we saw an increase in Conversion Rates and Revenue per Visitor.

43% increase in Revenue
Making the cart process as easy as possible saw an increase in Revenue, Cart Completion Rate, and Conversion Rate.

46.84% increase in Conversion Rate
What if switching between sister sites could drive more sales? This test delivered a 46.84% conversion lift for PerTronix and up to 49% more revenue per user.

4% increase in Average Order Value
Testing pop-ups is important. So important that this test saw an increase in Average Order Value, Conversion Rate, and Interactions with the Pop-Up itself.

7.25% increase in Conversion Rate
Ensuring the customer experience is as smooth as possible, even in the most simple formats, saw an increase in Conversion Rates, Revenue per Visitor, and Subcategory Clicks.

18.40% increase in Conversion Rate
Could a colour change improve conversions? This A/B test drove an 18.40% conversion lift and higher AOV for new visitors. See how it influenced user behaviour!

7.17% increase in Conversion Rate
Could a simple tweak to product pages drive more sales? This A/B test revealed a 7.17% uplift in conversion rate and higher revenue per visitor. See how!

3.61% increase in Conversion Rate
An A/B test on review imagery improved engagement and trust on PDPs, leading to a 3.61% increase in conversion rate and 5% more Add to Cart clicks.

37% increase in Conversion Rate
Replacing Affirm and credit card logos with a PayPal Express button in the Rebuy Smart Cart led to a 37% conversion rate lift, plus AOV & revenue per user gains.

32% increase in Conversion Rate
We tested cookie consent placements, aiming to reduce friction and uncover hidden user behaviour. Surprisingly different outcomes guided a region-specific rollout, driving notable lifts in key eCommerce metrics.

6% increase in Conversion Rate
Data analysis shows express checkout driving customer payment choices, with a surprising surge in PayPal usage. Uncover the strategic tweaks behind our bold permanent Variant 1 rollout.

17.26% increase in Average Order Value
Search queries revealed a demand for clearer support info, driving us to test enhancements like free shipping, money-back guarantees, and detailed policies. Our A/B/C test confirmed that highlighting guarantee policies on...
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