9% Increase in Conversion Rate

During our CRO Audits, we analyse each section of your site, both externally and internally. During our audit of this Apparel Brand, we noted that the product detail page contained a large amount of information, which could overwhelm users and cause them to bounce. While some recommendations should be implemented immediately, it's important to test conversion-critical optimisations as not all audiences are the same, and not all users will behave in the same way.

We hypothesised that implementing an accordion menu would consolidate long-form content such as detailed descriptions, shipping information, and materials used in products in a clean, collapsible format. This would reduce visual clutter and ensure users could easily access the information most relevant to their purchase decision without being overwhelmed. It would also assist in keeping the page focused on the key actions, like adding products to their cart, while still providing the necessary details for those who want the products.